Jonathan Ive buys a couple of iPads

i'd like to think he's supporting the product he helped create and that it doesnt have anything to do with apple being cheap... since money isnt a worry, i say buy three.

Did he say "aluminum" right?

I think it's very cool that Jobs and Ive show up to the stores. It may be for publicity and I'm sure they both could have as many as they wanted, but when consumers see that the top execs are making an effort to get out and purchase the products they create, it sends a great message. Woz's appearance is still my favorite though.

If you hear Steve and Jon talk about the "Apple Experience" that they're always trying to create, it makes perfect sense that they'd stand in line to buy their own products. It's the community/loyalty/fanboyism that is a part of the Apple culture that they've helped create. So standing in line on launch day is an essential part of it.

Haha, a good publicity trick...
But it's great they buy their things as we mortals do too.

It's definitely the San Francisco Flagship on Stockton in Union Square.

Jobs looked way too happy.

Burns & Smithers.

Is it me or does Steve Jobs look kinda creepy the photo...I guess we can all look creepy sometimes!!!

It is interesting to see people buying their own products...maybe it's a gift for a friend.

Also many companies have rules on personal and business use. They can be fairly strict nowadays. Buying your own Ipad would make sense in this case.

Perhaps Jonathan Ive was buying iPads for wife/kid(s)/mother/father/aunt/whoever. I doubt Apple gives new products to your entire family, even if you helped create it. And he gets an employee discount, after all ;).