Official: Apple sells more than 300K iPads on day one

Apple announced this morning that it sold more than 300,000 iPads on opening day. The comprehensive number includes pre-order pickups, deliveries to channel partners and walk-in sales at Apple Stores. Additionally, customers went home and downloaded more than 1,000,000 apps (oh, it's on) and 250,000 ebooks.

As Steve Jobs notes in the press release, the average owner downloaded about 3 iPad apps and 1 book on Saturday. Selling 300,000+ iPads in 24 hours is impressive, but a far cry of Munster's latest estimate of 700,000. Yet, it's right on target with his initial guess: between 200,000 and 300,000. Note that "deliveries to channel partners" means that Apple still counts unit sales for any unsold inventory that's at Best Buy or other authorized resellers.

By comparison, the iPhone 3G and 3GS sold one million units in three days and the first iPhone sold one million units in 74 days.

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Source: http://www.apple.com/pr/library/2010/04/05ipad.html

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Apple announced this morning that it sold more than 300,000 iPads on opening day. The comprehensive number includes pre-order pickups,...

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jbuth

"pre-order pickups, deliveries to channel partners and walk-in sales at Apple Stores"

note that this does NOT include pre-order deliveries, just pickups

April 05 2010 at 5:10 PM Report abuse Permalink rate up rate down Reply

R. Ahrens

Note, please, that the article CLEARLY noted that pre-orders were included in that figure! the point is, 300,000+ iPads walked out of the door in one day.

The pre-ordering process was intended to speed up the process of first day purchases, which it did an admirable job of.

No spin at all. If there had been no pre-ordering, they probably would have sold all or most of them anyway, but the lines would have been longer.

Note, also, that Sunday was Easter, and many malls were closed, eliminating one day of possible sales.

April 05 2010 at 11:51 AM Report abuse Permalink rate up rate down Reply

rvinny

It wasn't one day, they had weeks of pre-orders leading into it. Stop the spin.

April 05 2010 at 11:17 AM Report abuse Permalink rate up rate down Reply

RJK

Munster fail. Can you please stop parroting whatever he says?

April 05 2010 at 10:58 AM Report abuse Permalink rate up rate down Reply