Apple releases new iPhone Ad: "Concert"

@Billy Barnes said 10:47AM on 4-07-2010

"There's something about the "I still don't know how my iPhone does that" line that really bothers me. I can't quite put it into words, but it seems to be promoting the attitude that people shouldn't think about what their phone is doing"

It"s not about should or shouldn't. It's about having things just work without having to know or think about how they work. This is how the vast majority of people function.

We may not know the exact science behind electricity; but when I flip this switch the lights go on. That is what is important. Same thinking exists concerning automobiles computers and all electro-mechanical devices etc.

We can be productive spending time making money, getting work done on a computer, doing what we like while some nerd geek is taking his computer apart for the tenth time.

I think these ads work and are smart. Because these are the apps that people use on the iphone everyday. People do use shazam and check their bank accounts, or would like to. Apple is good at marketing.
http://www.freegadgets-laptops.com

You know, not everyone in the world is broke as hell. Some people can easily afford a $10 album and a $25 concert with out checking their bank accounts.

There's something about the "I still don't know how my iPhone does that" line that really bothers me. I can't quite put it into words, but it seems to be promoting the attitude that people shouldn't think about what their phone is doing (it also seems to be saying the iPhone users aren't very smart, because it shouldn't be too hard to figure out, particularly as she installed the apps).

It brings to mind all the times some friend or family member has computer problems and you're trying to fix it and they can't tell you anything about what they were doing before the problem occurred. "Where did you save the file?" "I don't know, the thingy just came up and I clicked the thing." "What was it called?" "I don't know" "What program were you using?" "Word" "You don't have Word" "Oh, ummmm, that one." "Photoshop?" "Yes." "You were editing a text file in Photoshop?" And so on.

I've also noticed (though I'd have to survey a little more to verify it) that the guy in the previous ads seemed much more knowledgeable while they give the girl the "math is hard" line.

Paris Hilton. She does commercials now?

Love the little joke at the end, I thought it was pretty funny, and everyone's kinda playing on it too, which makes me laugh even more.

But technically, "She & Him" tickets aren't that expensive. They played down here at SXSW (it's a band with actress/singer Zooey Deschanel, the one from Yes, Man and 500 Days of Summer) and most indie bands sell for cheap so technically she didn't break the bank. I think we are used to paying $70 - $100 for tickets but they can be $20 sometimes.

Wonder if the public will realize that when they see the ad, they'll probably think this lady spent $150 in 30 seconds too...

I agree, why can I not buy an album after hearing one song ?

Why no? If i like song, i can buy the entire album. If i like 2 songs, i can buy concert tickets as well.

The future doesn't look bright for this chick.

She'll do the drummer in the back of the tour bus, get pregnant, quit her job and stalk the band from state to state while living in her car and eating top ramen.

End scene:
She hears a new song and thrusts Shazam up to the radio right when the iPhone dies. Fade to black.

Newsflash: Apple Fangirl makes bid to acquire Apple Inc.