Rumor: Apple's 'iAd' Mobile Advertising Platform to be introduced tomorrow

It seems that a rumor we heard last month is about to be realized: reports indicate that Apple's new 'iAd' Mobile Advertising Platform is set to debut tomorrow.

According to All Things Digital, Apple will introduce iAds during tomorrow's iPhone OS 4 preview. Don't let the image above fool you; Google CEO Eric Schmidt is likely to be quite happy with this announcement. Why? Because he'll use it to demonstrate to the FTC that Google 1.) does have advertising competitors and 2.) should be allowed to spend US$750 million to purchase AdMob. That deal has been tenuous at best.

Apple filed an advertising patent last November, and purchased mobile ad company Quattro Wireless in January of this year. In February, Apple nabbed Theo Theodorou from Microsoft's mobile advertising sales department and Todd Tran from mobile ad agency Joule. In other words, the resources have been lined up. Now it's time to pull the trigger.

We can only guess about how iAds will work, if it's really called "iAds" and so on. But if All Things D is correct, we'll find out for sure tomorrow.

[Via MacRumors]

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Source: http://mediamemo.allthingsd.com/20100406/apple-announces-mob…

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It seems that a rumor we heard last month is about to be realized: reports indicate that Apple's new 'iAd' Mobile Advertising Platform is...

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Jash Sayani

This is going to be useful. Its going to bring around more Free applications in the AppStore as developers will have a good was to earn Ad-Revenue thats integrated with the OS and SDK for easier development.

April 07 2010 at 7:35 PM Report abuse Permalink rate up rate down Reply

numnutz

iI iAm iSpartacus!

April 07 2010 at 12:19 PM Report abuse Permalink rate up rate down Reply

doodad

I'm particularly excited about iAd myself. Think about this: a running ad bar service is that is on the top or bottom of the iDevice (lord knows that there's plenty of space on the iPad), constantly letting you know about other apps that are similar to ones you've bought previously. That's pretty cool.

You could take it further and have the entire background have 3-D ads, kind of like the city in Blade Runner or MInority Report. It would be like having the future RIGHT IN YOUR HANDS.

And then I suppose you could take it even further by looking at that giant app database, or your 3G cellphone data tower, or whatever, and start putting in regular click ads into the mix that are targeted specifically to you based on your demographics. No more having stupid mortgage ads constantly pop up on web pages that don't interest me! Just like Minority Report, again.

The future is a wonderful place.

April 07 2010 at 11:56 AM Report abuse Permalink rate up rate down Reply

2 replies to doodad's comment

tys

What a wonderful world it will be!

April 07 2010 at 12:10 PM Report abuse Permalink rate up rate down Reply

SjG

Even better, if it does voice analysis on your calls, it could helpfully interject comments.

Me: "Hey, where should we get dinner?"
Wife: "Let's go somewhere for pasta."
iAd: "Luigi's Pizzaria is only 3 miles away, and has a special on Linguini tonight."
Me: "Can you pick me up? I'm low on gas."
iAd: "Buy a GM Electric car, and never be low on gas again!"
Wife: "Tell you what, I'll just go to dinner with iAd. You can fend for yourself."

April 07 2010 at 1:14 PM Report abuse Permalink rate up rate down Reply

alastair

iAds? a bit close to AIDS for comfort?

There's a lot of dyslectics out there..

April 07 2010 at 11:39 AM Report abuse Permalink rate up rate down Reply

Tim Clark

So - I'm confused. What exactly do they mean by "mobile ads"? Because if it means I'm getting saddled with advertisements on a device I paid $300 for, and continue to pay $80 a month for, I'm officially abandoning the iPhone for the Droid.

April 07 2010 at 11:33 AM Report abuse Permalink rate up rate down Reply

3 replies to Tim Clark's comment

christapher

iPad... iAd... next to be announced: iD, Apple's new all-in-one microchip identification device. Apple will buy the US Department of Motor Vehicles.

April 07 2010 at 11:14 AM Report abuse Permalink rate up rate down Reply