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Nintendo: Apple isn't a viable gaming platform

When asked about the impact that the iPhone and iPod touch have had on Nintendo's stranglehold on portable gaming, and whether or not there is any concern about the iPad, Nintendo of America president Reggie Fils-Aime said that Apple "is not having an impact on Nintendo when you look at our business, our volume, our hardware, our software." Fils-Aime elaborated on this by highlighting the app store ecosystem and gaming experience. For him, the existence of free games makes it "[clear that] it doesn't look like their platform is a viable profit platform." The iPhone platform also serves up games that aren't even a "mouthful," when compared to the in "between snacks of entertainment and full meals" that Nintendo's portable experience provides.

While the availability of lower priced substitutes, and free ones at that, will invariably have an impact on the sales of other goods, many a developer has made hearty revenues from the app store. They range from the large and more-established like Electronic Arts, to the smaller Lima Sky, makers of the the popular game Doodle Jump. As a result, it's no surprise that many developers made a push to get iPad apps ready for launch day, as well as racing out to buy iPads during launch day in order to test out their apps on the device (as opposed to the simulator).

Then there's Fils-Aime's take that the platform's gaming experience leaves much to be desired. Here, a snack would be something akin to Brain Age, while a game like World of Warcraft would be like going to Hometown Buffet. While there is many a game on the iPhone that leaves much to be desired, the platform features a diverse library to whet the gaming appetites of many.

The iPhone's success as a gaming platform is an offshoot of its wide ranging appeal and versatility, born from the convenience of the app store and multitouch differentiation. However, unlike the iPhone, the iPad isn't something that will always be on the physical person of its owners. One of the distinct exceptions, however, are students. If the iPad makes inroads in the education market and becomes as ubiquitous as textbooks, then it can have a substantial impact on gaming. What better way to pass the time away while waiting for mom to pick you up or when you're in between classes than to use your iPad -- which also happens to house all 5 of your textbooks -- to play some games. This is something that has the potential to impact Nintendo's portable gaming.

Picking sides in a Nintendo-Apple fight is no fun, as both are companies that share much in common and have many shared fans. It's like picking between Shaq and Kobe. The Nintendo Entertainment System (NES) that brought me the joy of The Legend of Zelda and Metroid -- as well as the joy of having to blow on the games for 10 minutes before they'd work -- shared the same room with my original Macintosh. It will be interesting to see how this game plays out.

via [Kotaku]



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When asked about the impact that the iPhone and iPod touch have had on Nintendo's stranglehold on portable gaming, and whether or not there...
 

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Mike Martin

I read most of the comments here and I just shake my head. A majority of you seem to think the target audience for the DS is YOU. You couldn't be more wrong. The target audience is people who have time to sit and play a game for an hour. The quick pick-up-and-put-down games exist because there's a market for them, but there are a lot more games for the DS that require some time investment (see: Pokémon). And I hate to break it to you, but My Pretty Pony sells.

Let me ask you this: Would you buy an eight-year-old an iPhone just so they'll sit quietly in the car? Heck no, you'd get them a DS for less than half the cost! And it will keep them occupied just as effectively as an iPhone, without having to worry about them calling someone in Egypt or getting hit on by 50-year-old creeps on the internet. Sometimes less features are a good thing.

As for games costing $30? That's only when they're new. You can buy them second-hand for $10 if you know where to shop, sometimes less. And you can trade games with your friends. I'd like to see you do -that- with an iPhone. Not only is it impossible to buy 'used' games, anything sold on the App Store will likely remain at its current price point for eternity no matter how old it is.

I can hear you caterwauling "But games for the iPhone only cost $5!" Are these games actually capable of keeping your attention for hours? Not usually. These are gimmick games, quick puzzle games, the sort that aren't designed to be able to soak up lots of time (again, see: pokémon). But guess what? You're the target audience for games on the App Store! You don't have the time to burn evolving your Squirtle into Blastoise, you'd rather play Lights Out. Good for you. Stop trying to tell me my DS Lite is a dead system though, because it is far from the truth. It's always in my coat pocket, ready to dish up some solid gaming.

April 13 2010 at 2:10 PM Report abuse rate up rate down Reply
Adilly

I am surprised I don't see very many people bringing up the key point here, the iphone/touch/ipad devices cost well over 200 dollars each. Heaven help you if you are getting an iphone off contract for games...or worse yet the Ipad.

I will say that Nintendo needs to step up their game if they want to remain the big dogs. They need to nix the torrents and fast, and the only way to kill that really is to go to an app store like system, which they are already trying to implement.

But an iphone/touch for gaming? Really... My Ipod touch has primarily games on it and I can't even remember when I pulled it wanting to play a game.

Touch screens are not good for gaming. Just look at the DS line up and find how many good games actually use the touch screen as the primary mode of input. Granted the tech behind the DS touch screen and the iphone's is way different, but the point is still valid.

Nintendo has'nt been at the head of the hand held gaming sector since 1989 for no reason. They know exactly how to put their hand helds in the hands of gamers, kids, everyone. The iphone, while a great device, is not for everyone. You don't need a contract to get a DS, it doesn't need complex upgrades, and you don't need to deal with the dreadful Itunes.

April 10 2010 at 3:24 PM Report abuse rate up rate down Reply
reson8er

This may be beside the point but Fil-Aimes comes off as an ass to me, very smug and cocky. Right or wrong you still look like an ass (to me anyway).

April 08 2010 at 12:03 PM Report abuse rate up rate down Reply
bruce

Nintendo knows better than anyone that big fancy graphics and gaming system power does not by itself make for better games. The Wii is the least powerful system out there. The PS4 and Xbox 360 are both far more powerful than Wii - Wii doesn't even support Hi-Def graphics yet it's the best-selling system by far. Surely Nintendo isn't saying the more expensive a game is the better it is, that's just asinine.

I do think dedicated gaming systems don't have much to fear from the iPad and iPhone, but portable gaming systems like the Nintendo DS and PSP certainly will be competing with them. Of course, iPads and iPhones cost a lot more than Wiis and Xboxes and Playstations. That's because Apple is not selling its products at loss-leader prices to make up the profits on app store game sales. I don't think they could get away with it. People just don't see an iphone/ipad videogame as being equivalent to a "real" $49.99 videogame. If they sold the iPhone and iPad as loss leaders for $199 and charged $39.99 to $49.99 for every app store game, Apple would lose a ton of money. They'd sell a lot more units (at a considerable loss per unit) and would hardly sell any games.

The fact of the matter is only a few certain types of games work on iPhones/iPads, and those are NOT the popular 1PS types of games. Puzzle games, physics-based games, and trivia games, as well as some crappy golf games are the only games that work well. Platform games like Mario Galaxy, fighting games like Street Fighter 4, 1PS games like... well 99% of the games out there do NOT translate to the iPhone/iPad, they need a real controller. Yeah the SF4 port to iPhone is a lot better than one would expect but it's still crappy and somewhat overpriced at $10. It's not the real thing, let's put it that way.

April 08 2010 at 11:53 AM Report abuse rate up rate down Reply
Brent

Nintendo's statement contradicts itself. Their the ones that have made money from the Wii despite its inferior hardware. Besides, when it comes to portable gaming, most people are looking for something to pass the time when they are out and about. The games don't have to be that sophisticated, just good enough to pass the time when traveling, waiting in line, etc. Unless you're a hardcore gamer, the iPhone probably works just fine as it's one less device people have to carry around since most people take their cell phone everywhere they go. The iPad can also be used for other forms of entertainment, while the DS is primarily a gaming device only, at least it's not suited for other forms of entertainment.

April 08 2010 at 11:00 AM Report abuse rate up rate down Reply
Jane Epperson

True if viable means dated graphics and $50/game regardless of whether a game sucks or not. I'm sure Ford thinks Toyota is not a viable driving platform either, seems just a little bit biased...

April 08 2010 at 10:43 AM Report abuse rate up rate down Reply
Jolemite

Yes, Pokemon. The new Heart Gold/Soul Silver game sold 1.5 million units in two days [in Japan], not sure of NA sales numbers. How many kids own iPod touches or iPhones, and possibly iPads?
And yes .. .. My Pokemon, would you like to see them ?

April 08 2010 at 10:39 AM Report abuse rate up rate down Reply
Jolemite

Until Nintendo puts out Pokemon, Metroid, LoZ, Mario games on the iPad, iPhone, iPod, I'll be carrying around my NDS.
The Big N isn't going anywhere, anytime soon.

April 08 2010 at 10:26 AM Report abuse rate up rate down Reply
1 reply to Jolemite's comment
Brett

Pokemon? Really?

April 08 2010 at 10:33 AM Report abuse rate up rate down Reply
Chris

I think Nintendo is totally screwed. Doesn't mean they are going broke this week, but I'm not sure they are going to be around in 5 years. Doesn't matter if some of their games are better or not when you can buy 20 pretty good games for the price of one of theirs. Not just Apple who will plunge the sword, Android will probably end up stabbing them as well.

April 08 2010 at 10:20 AM Report abuse rate up rate down Reply
TIm

Why even try to compare the two plattforms? They are nothing alike and probably share a really small group of users. The iPhone/touch is great for short games when waiting for the bus or something, but it is not a serious gaming plattform that you pick up and spend an hour playing.

That said, I think Nintendo would really love to take a piece of that small, quick games market, but Apple and the current app store (especially the cheap-as-possible culture and the lack of physical controls) will not see any serious games coming to the iPhone OS.

T.

April 08 2010 at 10:19 AM Report abuse rate up rate down Reply
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