Why we didn't hear about a new iPhone at the iPhone OS 4.0 event

Good point

Being a three G owner I'm hurting for a viable update as the iPad sort of missed the mark for me. I didn't expect hardware this soon so the 4.0 reveal just incresed my interest.

As to hardware and what I want to see it is pretty simple a faster processor and more RAM. A lot more RAM actually. A bigger screen would not hurt either as long as it is day light viewable. I don't need a camera at all and need a front facing camera even less. Oh and we need far more Flash memory.

That is the really highly desired items. To a lesser extent I'd like to see a USB port and or a SD card slot. Also a barometer and temperature recording device would be nice to. Laugh if you will but sometimes you just want to know what is going on locally with the weather. A separate mic input would be nice to, this to have a recording channel separate from the headphone channel. Think high performance mic input for recording at lectures and meetings. Oh AM/FM radio and shortwave.

Is 4G ready? If not, why would Apple release a new phone that is not 4G ready? I don't need a new phone if I can get the 4.0 OS, I have 3Gs so I have compatible hardware. I don't want a new iPhone unless is is 4G ready.

Apple is brilliant at marketing... and one of the key facets of marketing is keeping the message focused and singular. It's why they didn't announce this until the iPad was out. It's why, in all likelihood, nothing else significant will be released until iPhone 4.0 is out in the wild. They're masters at building suspense.

PS. having looked it up, both the iPhone 3G and 3GS were announced at WWDC keynotes, with the 3G on sale in the US about a month later (11 July) and the 3GS on sale in the US about 10 days later (19 June). WWDC is currently rumored to be starting in late June. I'm not surprised we didn't hear anything today, but I think these predictions are missing some data.

I'm wondering whether the pressure of getting the iPad done might have knocked Apple off their regular schedule. Based on this history, the 4.0 announcement is a wee bit late, so the phone announcement/release might be also.

And, weren't some of those phone announcements at WWDC keynotes? Which is set on Apple's schedule, not anyone else's, and not yet announced.

This should come as no surprise to anyone familiar with how movies are made at Pixar. They worked for years to get their product cycle down to a single year, and have been able to maintain that pace, along with the quality of the films they produce through tight adherence to their process.

I suspect that Jobs has been pushing Apple towards this same type of schedule for all their products, releasing a new product, and then doing one major revision on a repeatable schedule.

Regarding the iPad, it would make sense to release updates at the same time as the iPod Touch.

The "Fall" release mentioned would seem to support this.

while Apple might be dependent on Intel's roadmap, they seem to be not in too much hurry to actually keep up with it (*cough i5 / i7)

These predictions seem pretty logical. I hope they are true as i won't be able to update my os in the end of July and august.
They'd better come with a relese date very quickly