Skip to Content

Adobe admits Apple's no-Flash policy could hurt business

Adobe has filed its latest quarterly Securities and Exchange Commission (SEC) report, just one day after Apple previewed iPhone OS 4.0. In the document, Adobe outlines the risk that Apple's prohibition on Flash brings to the company. In the "Risk Factors" section of the filing, Adobe stated that exclusion of Flash on devices "such as the Apple iPhone or iPad, make it more difficult for our products to perform, and [if] our customers are persuaded to use alternative technologies, our business could be harmed."

Apple does not compete with Adobe over technologies like Flash. Apple's decision to leave Flash off its multi-touch devices is based on (according to Apple) the instability of Flash and the power drain Flash causes on portable devices.

The lack of Flash on the iPhone has been a realm of contention between Adobe and Apple since the iPhone launched in 2007. Now things have heated up again, since Apple's just-released beta version of the iPhone OS 4 SDK license bans ported Flash, Java, and Mono apps. A primary feature of Adobe's forthcoming Flash Professional CS5 is the ability to export Flash content into the native iPhone format. While Adobe has officially so far remained mum on this, their platform evangelist (who apparently had to be reined in by corporate, after his initial post did not include adequate disclaimers) has told Apple to "Go screw yourself."

Categories

Apple Corporate

Adobe has filed its latest quarterly Securities and Exchange Commission (SEC) report, just one day after Apple previewed iPhone OS 4.0. In...
 

Add a Comment

*0 / 3000 Character Maximum

36 Comments

Filter by:
stubear

if your website is any depiction of your HTML coding and design abilities, I'd kindly suggest you sit in the corner quietly and shit the fuck up. What a pathetic site. HTML5 is good and very much needed to make web applications possible but it does NOT replace Flash for much of what Flash is currently capable of accomplishing, and what crossover there currently is leaves a little bit to be desired. Great, you can do slideshows with fade transitions. Ken Burns can now have a Flash free website. Web applications? Still a long way to go before they work like desktop apps and as smoothly as Flash based web applications. When Android and Metro (WP7) get Flash Apple will include it in their next iPhone/iPad/iPod OS update and claim how innovative they are.

April 11 2010 at 4:51 PM Report abuse rate up rate down Reply
Stan

Everyone knows Flash will die eventually; its moment in the sun has been a complete fluke.

Until then, Adobe will try to milk as much money from their property as they can, and they will continue to be upset when companies like Apple say "no thanks".

April 11 2010 at 2:33 AM Report abuse rate up rate down Reply
Michael Murdock

"html 5 will never be able to do what flash does" GOOD because the 20 crashes I've experienced in both OSX and Windows 7 64 bit this month have been as a result of FLASH crapping on the OS and causing not just safari, but also Firefox and Camino and Chrome to shutdown or lockup.

For the "evangelist of Adobe"...if that CEO had any balls he'd take your name off their developer list and ban you for spouting crap. You're one idiot in a pool of incompetents over there that have brought frustration to many more mac/pc users than this one and it's apparent with the ire that Steve Jobs expressed for all of us.

HTML 5 does make things run smoother and it's apparent that a lot of other people are starting to feel the same way based on how many of them are jumping on the bandwagon as a result of the iPad. I use that and don't have problems with crashing. I use those sites with the MacBook Pro and NO problems.

Yes Apple and Adobe have helped each other, but let's remember who abandoned whom during the hard times. Adobe ran to the PC and crapped on the Mac users and has not been able to develop any quality software on its own. The Macromedia acquisitions have not done ADOBE any real good. They have only show the deficiencies within the company that can only be cured by replacing the management with people who have a desire to create innovative products for those who use the platforms that the packages run on.

Not just buying up companies because they make a better product, but actually creating something from scratch and making it great.

So while you're out there "not buying anything from Apple" WAAAAAAAAA Please remove yourself from this APPLE based list and go to the PC where Windows sucks like a DYSON.

And you turned off comments on your blog???? WHY??? Because you're afraid that your server will crash by people showing up and telling you how screwed up you are? GOOD CALL!!! Because you know you're a minority here. You're NOT speaking with the voice of those who are pleased using HTML5 and hoping for it to really sweep through and kick flash in the pants.

Adobe is writing crap code that is full of holes and causing almost as much downtime on its own as Vista was causing for people. FIX THE ISSUE and don't cry because Steve Jobs does not bow to you. You're NOT one who matters. You're 1 person who is NOT speaking for Adobe and like I said if the CEO had balls and he doesn't, he'd remove you from their program and disavow any association with you.

In fact, if he had balls he'd step down and replace himself with someone who has passion for that company and wants to turn it around and get it back on track. The current management is not doing and the shareholders should revolt and fire them all.

Michael Murdock, CEO
DocMurdock.com
murdock@docmurdock.com
(and I could careless who writes me because I speak the truth, so deal with it)

April 11 2010 at 1:07 AM Report abuse rate up rate down Reply
Dave

I've just been waiting for Adobe to get pissed enough and pull the Mac version of Photoshop and have Steve Jobs say "well, there are plenty of other great photo-editing programs out there—have you tried Aperture?"

April 11 2010 at 12:47 AM Report abuse rate up rate down Reply
1 reply to Dave's comment
tony d

Been reading on this all over the web this today. And every now and then this comment comes up, "well Adobe should just ditch Mac support for Photoshop." Not gonna happen. I'd wager that enough of Adobe's CS customer's are using Macs to where that would be a very stupid decision. They'd be shooting themselves in the foot here. Do you really think people will give up using Mac OS X because Adobe left? They'll just find another solution. There's plenty of Photoshop alternatives out there, granted not nearly as powerful. That doesn't mean they can't be, however. In fact I wouldn't be surprised if Apple buys one of these companies and rebadges the software. Won't be the first time. I think back to the OS 9 days (remember when extension conflicts were the hassle of the day?) and Quark took their damn sweet time moving Xpress over to OS X. Hell we had to reboot into OS 9 because it ran like sh*t in Classic. Guess what every one jumped ship, not to Windows but to Adobe's In Design (talk about irony) which at that time wasn't nearly as good as it is now.

April 11 2010 at 2:51 PM Report abuse rate up rate down Reply
Dan Woods

Here is an Idea for Adobe; Change MultiScreen/AIR/Whatever to a ActionScript Translator, converting existing Flash Code to ObjC. The ObjC can then be opened in XCode and voila; Native iPhone Software.

This would have the dual benefits of not violating the Development Licence and empowering your userbase to learn a language other than ActionScript.
If it could translate ActionScript to other languages as well, like C or C++ for WebOS, BlackBerryOS and iPhoneOS, Java for AndroidOS and BlackBerryOS or C# for WP7S (or is it WPS7, or WP7… we'll just say .NET) it will empower your userbase with the ability to code in other languages too!

Oh that's right! It's not in Adobe's interest to empower it's loyal ActionScriptKiddies to learn anything new. Treat them Mean and Keep them Keen. If they started to learn other languages, Adobe wouldn't be able to control and manipulate them. So much for them extolling the virtues of Choice!

April 10 2010 at 9:40 PM Report abuse rate up rate down Reply
colouroflight

F*** FLASH.

Signed,
Web developers everywhere

April 10 2010 at 9:39 PM Report abuse rate up rate down Reply
Montana Leet

I should point this out, from that blog: "Comments disabled as I’m not interested in hearing from the Cupertino Comment SPAM bots."

This punk clearly isn't capable of putting his money where his mouth is. I think this says more about his opinion than anything; He knows he's spouting BS and doesn't want to be called out on the blog.

April 10 2010 at 9:21 PM Report abuse rate up rate down Reply
Montana Leet

IvanPN1:

Ya know I find it very funny... A lot of people that promote Flash don't know a thing about HTML5. I'm a terrible employee, I got into a debate with a Linux customer today whose sole reason for being in the college's bookstore was to stir up trouble around the Apple tables. I'm not sure if he was just trolling or a complete idiot, but he didn't know what the Hell HTML5 even was.

Flash has been around for long enough, and we've all used it long enough, to know what it is. We all have a great deal of experience with Flash. So we know very well what it is. To say the majority doesn't know very much about Flash is arrogant and above all untrue.

HTML5 hasn't been around for long, and is still in the process of coming around. It's new, and by the look of your response, you haven't taken the time to learn much about it. Which is understandable, because like I said, it's new. I mean c'mon, when you say something like "HTML5 requires a bunch of other formats to supplement it in order to recreate what flash does" you make it clear that you don't know licketysplit!

April 10 2010 at 9:11 PM Report abuse rate up rate down Reply
Lancelot

First Steve Jobs decides Flash is junk, I think he was motivated by the fact that the iphone battery life is shit when running flash, & now I read he's removing the Google badging, in 4.0, from the search window. I'm more than a bit concerned with his motives & attitude recently. Definitely Not the "Nice" kid on the play ground anymore & this is not good. This is Just another example of what a lot of money can do to influence your common sense. I think Apple is burning way to many bridges & it's going to come back to haunt them eventually, maybe not today or tomorrow but someday.

April 10 2010 at 9:11 PM Report abuse rate up rate down Reply
1 reply to Lancelot's comment
Dan Woods

2 years ago, "Google" used to be a synonym for "Search", just as Xerox was a synonym for PhotoCopy and Hoover was a synonym for Vacuum.
Nowadays, people have returned to using "Search" more often than "Google".
Also, with Apple including alternative Search Engine Support, such as Bing!, a generic Verb like "Search" would be more appropriate.
It may not be purely malicious towards Google, (although that may be a factor), but also inclusive towards Microsoft/Yahoo!.

April 10 2010 at 9:51 PM Report abuse rate up rate down Reply
FloatingBones

I know what's wrong with Flash.

3. Flash has its own cookies, and they don't honor the preferences of the browsers. Users have to know about the flash cookies to manage/delete them separately from the browser cookies.

2. According to McAfee, Adobe is now the #2 or #1 vector for malware writers to use to violate the security of PCs.

1. Until I got click-to-flash plugins, Flash apps ran without my permission.

Does the Adobe prospectus list flash-blocking plugins as a threat to revenue? They should. When advertisers notice realize that a significant percentage of users are not even downloading their advertisement-programs, they'll start dropping flash as a means of advertising.

April 10 2010 at 9:08 PM Report abuse rate up rate down Reply
Buy an ad here

Hot Apps on TUAW

Tweets

© 2012 AOL Inc. All Rights Reserved.