Apple: We want our device back
Apple's Senior VP and General Counsel Bruce Sewell sent a letter to Gizmodo's Editorial Director Brian Lam requesting that their mystery iPhone be returned. From the letter:"It has come to our attention that GIZMODO is currently in possession of of a device that belongs to Apple. This letter constitutes a formal request that you return the device to Apple. Please let me know where to pick up the unit."
Brian then posted GIZMODO's reply for all to see:
"Bruce, thanks.
Here's Jason Chen, who has the iPhone. And here's his address. You two should coordinate a time.
[Blah Blah Blah Address]
Happy to have you pick this thing up. Was burning a hole in our pockets. Just so you know, we didn't know this was stolen [as they might have claimed. meaning, real and truly from Apple. It was found, and to be of unproven origin] when we bought it. Now that we definitely know it's not some knockoff, and it really is Apple's, I'm happy to see it returned to its rightful owner.
P.S. I hope you take it easy on the kid who lost it. I don't think he loves anything more than Apple."
It's the flippant, disrespectful (using "Bruce," not "Mr. Sewell," the "burning a hole in our pockets" line and calling the unfortunate late-20s employee who lost the phone "the kid") tone that permeates this letter -- and, indeed, their handling of the entire ordeal -- that irks me. Also, there's no conceivable way they can claim that they didn't know it was Apple's property, "found" or not.
We don't know how this story will end, but Giz's adolescent, "Whoops-a-daisy" mockery won't win them any new fans.
Enjoy those "warm, fuzzy, huggy feelings of legal compliance."
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Apple's Senior VP and General Counsel Bruce Sewell sent a letter to Gizmodo's Editorial Director Brian Lam requesting that their mystery...
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Latest rumor is that it was an apple set up to get it out there. Remember, Apple knows where all it's hardware is, and when it goes lost, they would have been filing a theft report somewhere. There may be more to the story than we will ever know, but one fact is for sure. Large corporations are as sleazy as anything. They know people are clamoring for for the new iPhone, but have been tight lipped. Who is to say, this wasn't a plant and Apple is getting a ton of free publicity as well as whipping up a frenzy by their followers. Just look at all the blog postings throughout the internet.
April 21 2010 at 1:15 PM Report abuse Permalink rate up rate down ReplyThis sorry piece of reporting/blogging is called whining.
It is also the drop that makes me UNSUBSCRIBE tuaw..
/tuaw
Sorry guys, Apple is the village idiot here. They left their precious prototype in a bar! In a BAR!!! If it is important for you than take better care of it!
Also it's not like Apple confirmed it right away. It took a week for them to say yes it is ours.
I don't agree with outing the engineer, but everything else, seems find. I can't believe TUAW would bitch that Giz bought a phone that was "found" when TUAW was already calling it fake.
April 20 2010 at 11:07 PM Report abuse Permalink rate up rate down ReplyGiz continues to show a huge lack of class in their adolescent attitude. I wonder if they will be this snarky during the trial.
April 20 2010 at 9:47 PM Report abuse Permalink rate up rate down ReplySeriously? Whats the big deal. Honestly. The guy tried to return the device directly to apple - to no avail.
He then publicly announced he was looking for someone to purchase it for several days - again, no response from apple.
Apple security in general is so insanely overdone, its literally pushed employees to suicide (remeber the Foxconn guy last year?). Making light of an error that apple had many chances to fix beforehand is such a non issue at this point, why are people getting indignant on behalf of apple?
The article and letter response to Apple that Gizmodo ORIGINALLY posted last night is NOT what is currently posted at Gizmodo and thus transcribed here. The original response Gizmodo sent to Apple, as posted by Gizmodo, ended along the lines of:
"P.S. I hope you take it easy on the kid who lost it. I don't think he loves anything more than Apple, well, other than beer."
I don't have any proof of this, I didnt take screen shots or anything unfortunately, but I remember being so put off from that one comment that I emailed Mr. Lam about it and tried to post a comment, but I never got a confirmation email...
I can only reiterate what most have said here - Gizmodo has behaved in a really inappropriate manner throughout this whole thing. That comment in their response to Apple that has since been edited out was the straw that ultimately broke the camel's back for me.
Is there possibly a reasonable blogger at Gizmodo? There might just be if you pay close attention to the wording of their latest post, Apple Didn't Leak the iPhone-and Why That Matters
Read it here: http://gizmodo.com/5520746/apple-didnt-leak-the-iphoneand-why-that-matters
Notice the line where the author, Joel, mentions that he thinks outing Gray in the way Giz did was "tacky" and that he's "said his word" to the other Giz bloggers.
Sorry to say that gizmodo makes tuaw look like a bunch of overweight middle age prude losers. Lighten up. I mean, look at the stuff that tuaw posts that passes as news. Mel Martin buys an iPad and it's news. What a joke.
April 20 2010 at 6:23 PM Report abuse Permalink rate up rate down ReplyThank you for those closing comments, I've been thinking the same thing since yesterday.
It really gets to me when a blog wants to parade around pretending that they are "real journalists." Blogs are the WORST source of journalism. You wouldn't see David Pogue or Walt Mossburg behave in this manner. That is because of their upstanding professionalism and years of experience writing for top-notch publishers.
Gizmodo, TUAW, and the like are tech tabloids. Nothing more, nothing less. There is nothing wrong with this, I enjoy reading both. But as soon as you start getting all uppity and holier than thou, I loose interest.
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