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Apple controls 72% of Japanese smartphone market

Softbank Corp., Japan's sole iPhone carrier, has announced that the iPhone accounted for 72% of smartphones shipped in the country during the fiscal year that ended March 31. The fact that the iPhone has penetrated 72% of the market in Japan is even more impressive given that Softbank Corp. is just the country's third-largest wireless, behind HTC Corp. and Toshiba Corp.

Seventy-two percent of the market equates to 1.69 million iPhones shipped in Japan in the last fiscal year. That's 5.6% of the 30.1 million units Apple sold worldwide in the twelve months ending in March, according to BuisnessWeek.

Things aren't all rosy for the country's iPhone carrier however. "Last year was just the beginning of the smartphone competition, which is why Apple did so well," said Calvin Huang, analyst at the Daiwa Institute of Research "This year will be much more competitive." Indeed, Android smartphones are set to flood the Japanese market in 2010, with some believing that the Google OS will offer serious competition to the iPhone there. However, with iPhone sales skyrocketing and other Asian countries embracing the device, other smartphone manufacturers have their work cut out for them.

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Softbank Corp., Japan's sole iPhone carrier, has announced that the iPhone accounted for 72% of smartphones shipped in the country during...
 

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Peter Payne

Of course, there's NOTHING that's worth even a brief consideration other than the iPhone. No proper Android phones. Not even Palm (heh). NTT and their ilk will try to make a lame-ass closed touchscreen phone and fail, I laugh at their pathetic existence. Muhahaha!

April 23 2010 at 1:54 PM Report abuse rate up rate down Reply
tecton

Exactly. Docomo softbank and au. Bad original article.

April 23 2010 at 1:45 PM Report abuse rate up rate down Reply
archie4oz

The problem with stories like this is people make the assumption that that 72% applies to the entire Japanese market. However generally there are 35-45 million phones shipped in Japan every year, so that 1.69 million iPhones realistically amounts to 3-5% of the Japanese market. However it seems to be the popular trend to apply the arbitrary moniker of "smartphone" (which is such a stupid categorization IMO) to narrow the scope down to phones that analysts seem to agree run smartphone operating systems.

April 23 2010 at 1:28 PM Report abuse rate up rate down Reply
FortNinety

It's important to note that the reason why the iPhone has such high penetration numbers is due to Softbank's extremely aggressive marketing, i.e. a good deal of them have literally been given away. So of the 72%, I have to wonder how many were actually purchased (many received theirs for free, with a 2 year contract).

Perhaps its also worth noting that Softbank has a worse image, if not more so, than AT&T here in America, with the worst customer service imaginable.

April 23 2010 at 1:09 PM Report abuse rate up rate down Reply
Kyle Barrow

72% smartphone market share but only 5% of total mobile market share in Japan as although most Japanese mobiles are pretty smart, they are not defined as smartphones: http://bit.ly/bIXwfE

Like saying iPhone has 100% iPhone OS market share.

April 23 2010 at 1:09 PM Report abuse rate up rate down Reply
John Mc

Sorry, you've mis-translated the Business Week data.

Apple captured 72% of the market IN 2009. That means 72% of the 2009 sales were captured by iPhone. IPhone sales in 2008 and prior were zero percent, while in prior years other smart phones were being sold. You'd have to divide the 1.69m iPhone sales into the TOTAL in-use number of smartphones to see what the total iPhone presence in Japan is...

April 23 2010 at 12:37 PM Report abuse rate up rate down Reply
Kevin Winsness

Can't wait for China to explode!!!!!

April 23 2010 at 12:30 PM Report abuse rate up rate down Reply
JD

But there's potential trouble ahead, from the same Businessweek article:

"Android, a newcomer to the smartphone operating-system market, will see its global handset base jump to 68 million units by 2013, from 690,000 in 2008, researcher IDC Corp. said in January. Google software will outpace Apple’s and Microsoft Corp.’s operating systems to be second only to Symbian, used by Nokia Oyj."

April 23 2010 at 12:20 PM Report abuse rate up rate down Reply
2 replies to JD's comment
FightTheFuture

this is why i can't wait till windows phone 7 to come out - it looks neat and pretty and it'll go toe to toe with android while iPhone still sells modestly in it's own area.

April 23 2010 at 2:27 PM Report abuse rate up rate down Reply
airmanchairman

Hasn't materialized yet.

And given the track record of these analysts versus the factually provable reality when all is said and done, I'm not holding my breath.

These educated fools seem to persist in "skating to the puck" all the time as a dogmatic rule of thumb, which is exactly why they get it wrong.

You think Apple marketeers are not aware of the plans of the competition and evolving counter-strategies to forestall them and stay ahead?

Think again.

April 23 2010 at 7:21 PM Report abuse rate up rate down Reply
Christian

Remember how nobody in Japan was going to buy an iPhone because the Japanese cell phone market was so advanced already?

April 23 2010 at 12:07 PM Report abuse rate up rate down Reply
3 replies to Christian's comment
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