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Estimates: Nook demand beats Kindle, iPad outsells both

According to DigiTimes, the demand for Nooks exceeded that of the Kindle in March. Meanwhile, the iPad has probably outsold them both.

Mingchi Kuo, a senior analyst at Digitimes, noted that e-book reader manufacturers shipped more units of the Nook to Barnes & Noble than Kindles to Amazon last month. Kuo suggested that the Nook accounted for 53% of e-book readers shipped to US vendors in March, 2010.

Of course, the number of units shipped doesn't necessarily represent the number of units sold. Barnes & Noble sells Nooks at their retail stores and some university bookstores, so those stocks must be maintained. Amazon has only sold Kindles online until last weekend (they just started showing up at Target stores on Sunday).

DigiTimes goes on to note that global e-book reader shipments totaled 1.43 million units in the first quarter of 2010. In the meantime, Apple sold 500,000 iPads in the first week of sales and is estimated to have broken the 1 million mark. That's US sales only.

It's a bit unfair to compare the Kindle and Nook to the iPad until we know how many customers are using them to read books, how many books they purchase, etc. After all, that is the Kindle/Nook's function. Early research found that roughly 1/3 of customers intended to read books with their iPads.

For reference, Apple sold 500,000 iPhones on opening weekend.

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According to DigiTimes, the demand for Nooks exceeded that of the Kindle in March. Meanwhile, the iPad has probably outsold them...
 

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Kay

While I like my NOOK, and the variety of online books is good, I do not like that a Credit card is REQUIRED to fully register the product!
I cannot say if it is for other readers, but this one does. Why? And I do NOT buy the lame excuse that it is in case I want to buy a book from their site- I can use a number of payment means, at the time of purchase....Otherwise, I like outs, handy for trips when packing a suitcase of books for evening reading would put us over the luggage limit!

April 27 2010 at 1:34 PM Report abuse rate up rate down Reply
rbs

Your link is misleading -- it said "Item that is beating iPad & Kindle" -- then when you get to this page, the headline says that iPad outsells both. You should fix that on the main page.

It probably doesn't hurt anyone to have an incorrect statement as a link, but it will make me think twice about reading articles here if I think I'm being lied to.

April 27 2010 at 11:59 AM Report abuse rate up rate down Reply
1 reply to rbs's comment
gruvdone

I came here via that link too, and am annoyed by how misleading it was. However, your ire shouldn't be directed here, as TUAW is an independent website. The fault for that link lay with whomever at AOL/Netscape posted it on their site. Clearly they either have a reading comprehension issue, or failed to read past the first line of the header.

April 27 2010 at 1:49 PM Report abuse rate up rate down Reply
Janet Willson

I bought an iPad just for e-reading. I looked at the features of the Nook and the Kindle and decided that even though the iPad costs more, I would also be able to do more with it than just read, like watch movies and listen to music.

April 27 2010 at 8:42 AM Report abuse rate up rate down Reply
Jeff Harris

I was riding the subway the other day and saw my first iPad out in the wild... that wasn't MINE ;-) ... and it was right next to a Nook (I suppose people were holding them, I didn't notice).

I must say, the Nook is MUCH nicer looking than the Kindle (inelegant, squarish 80's retro, like a Chrysler K-Car)!

April 27 2010 at 8:33 AM Report abuse rate up rate down Reply
crankydave

The ultimate goal of the ereader industry should be to sell books... lots of books so the price can be reduced to be attractive to the readers. What is happening to this ereader craze is that individual book retailers are jumping on board with their own proprietary devices to sell only their books... Only a few devices (the iPad and iPhone being two of them) support apps which can buy and read books from various vendors.
What would you prefer.... a device which can only get books from one source or a device which can buy books from any source you choose.
(Yes, some devices give you an inconvenient way of moving books or documents to their device but who needs that waste of time.)
Also, I know of a university professor who would love two have these readers to read published research documents (in PDF) but most fail to render the math symbols and tables properly.
We are not quite there yet but the iPad certainly shows promise. Remember it is not only the device that should be tested but the quality of the document rendering and how easy it is to obtain books and other documents from various sources.
A real book was used for reading for pleasure, reference, and learning... an electronic book should at least meet this standard.

April 27 2010 at 8:11 AM Report abuse rate up rate down Reply
HD

Derrr...

April 27 2010 at 2:12 AM Report abuse rate up rate down Reply
Insurance Quotes

^ Personally, I will buy an iPad for its many features and the ability to add different apps (I love apps!). Not that I won't use iBooks, because I would for occasional reading. But for real ebook or news reading, I still prefer a ebook reader for their paper-like display.

April 27 2010 at 1:11 AM Report abuse rate up rate down Reply
Rego

@Dave Caolo

"It's a bit unfair to compare the Kindle and Nook to the iPad until we know how many customers are using them to read books,...."

No it isn't!

Do you really think most iPad customers won't use the iPad at least occasionally to read, books, newspapers, magazines, comics, pdf files, manuals, textbooks etc? Of course they will, (despite the protestations of some).

Some people will view the iPad as an e-book reader that does other things-
others will view it as a product that does many things including being an e-book reader.

The comparison is reasonable.

In a short while their will be data showing the number of potential Nook/Kindle buyers who opted for an iPad instead.

April 27 2010 at 12:56 AM Report abuse rate up rate down Reply
mmg111997

Google Insights for Search is an interesting tool to play with. It measures "search intensity." It can show you times when something was searched a lot, and also predicts a little. This shows that the Kindle is more searched for than the Nook, but the iPad is way higher. http://www.google.com/insights/search/#q=ipad%2Ckindle%2Cnook&date=today%2012-m&cmpt=q

Try it. It's cool.

April 26 2010 at 11:55 PM Report abuse rate up rate down Reply
J McLain

One reason the Nook beat the Kindle is probably because each Barnes & Noble store I have been in lately have a table set up right at the entrance where you cannot possibly miss it, with a person behind it politely trying to get your attention, whether you are coming or going, - and they have only one item on the table, the Nook.

April 26 2010 at 10:51 PM Report abuse rate up rate down Reply
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