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Microsoft embracing HTML5 / H.264 for IE 9

Shortly after Steve Jobs delivered his "Thoughts on Flash" missive to the world last week, Microsoft's general manager for the Internet Explorer browser mentioned that the huge software company is putting its muscle behind the H.264 standard for HTML5 video content. Apple, of course, has been promoting the H.264 standard for video content in HTML5 as a replacement for Flash-based video content.

Dean Hachamovitch, general manager for Internet Explorer, stated last week in a blog posting that the "future of the web is HTML5." He noted that the HTML5 specification does not specify a particular format, and that "H.264 is an excellent format." The bottom line? "In its HTML5 support, IE9 will support playback of H.264 video only." Hachamovitch followed up on his original post today with a much more complete explanation of Microsoft's reasoning for selecting the H.264 codec over competing emerging standards.

The comments from Hachamovitch also noted that most web video is currently Flash-based, and although Microsoft and Adobe are working together on Flash, there are issues with security, performance, and reliability with Adobe's player.

It appears that Microsoft is planning for a future that is less dominated by Adobe Flash, and one that is more in line with the standards-based approach that Jobs and Apple are embracing.

[via MacRumors]

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Shortly after Steve Jobs delivered his "Thoughts on Flash" missive to the world last week, Microsoft's general manager for the Internet...
 

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heywood

Too little too late.

What matters is not what pretty words comes out of Microsoft's mouth, but how many % of IE users that support HTML5, and when. And I'd say if it's not 90% within a year or two, IE is dead.

May 08 2010 at 9:10 AM Report abuse rate up rate down Reply
BigSarge

I hope IE9 is way better than IE8.
I've had nothing but problematic errors and IE constantly restarting after updating 3 months ago.
If i want to write an email, I got to do it in MS Word and copy and paste it onto the Yahoo email or else I get an IE error and loose everything I typed. :-@

May 07 2010 at 7:35 AM Report abuse rate up rate down Reply
E. Serrano

So that's the idea: both Apple and Microsoft are part of the group that receives money because of the patented H.264 codecs. HTML5 video could use a completely free open source standard like Ogg Theora whose quality level is close to H.264.

While Flash achieved a high success as a video player (75% of Internet videos rely on Flash), truth is that any fully open source codec as an HTML 5 standard would be a great addition.

The success of HTML5 video is not the demise of Flash. Flash is still a great framework to develop animations, games, RIAs and other interactive stuff.

There seems to be lots of connections and economic interests behind Apple and H.264. These infographics help to better understand the relationships among Apple, Adobe, (iPhone, Flash), H.264 and HTML5:
http://trebleclick.blogspot.com/2010/05/apple-and-adobe-infographics.html

May 04 2010 at 10:25 PM Report abuse rate up rate down Reply
jdkarr01

add me in

May 03 2010 at 5:06 PM Report abuse rate up rate down Reply
Ryan

But what container will they use?

May 03 2010 at 3:35 PM Report abuse rate up rate down Reply
Cromwell

It's about time! Go web standards!!!

May 03 2010 at 3:15 PM Report abuse rate up rate down Reply
Ryan Becerra

IE is getting better. It helps the windows non-power users catchup

May 03 2010 at 3:07 PM Report abuse rate up rate down Reply
tuaw

I really like how the term "open standards" that we've fought so long for in the web development industry is coming to bite us in the bum these days with talk of HTML5 and H264.

A comment above said that: "H.264 is an open standard, as is HTML5." and that is technically correct (the best kind of correct), but it glosses over one MASSIVE point: that in order to use the HTML5 standard you have to pay the square root of bugger all, where as with H264 you have NO IDEA how much it will cost right now. It is very specifically unknown amount that can and no doubt will change in the future. Just as Unisys decided to start charging for GIF after everyone was using it, so too will MPEG-LA.

Put rather simply, both Apple and Microsoft have commercial reasons to support H264. They are part of MPEG-LA and their patents contribute in part to what is licensed out. They will both make royalties from every H264 license sold. It is very much in their interests to protect this revenue - something that a truly unencumbered and fully free video codec would most certainly threaten.

I seriously hope that Google will free VP8 and make YouTube an H264 free zone. If they do this it will seriously shake up the whole video debate. Imagine IE and Safari not working with YouTube? Apple and Microsoft will simply not let that happen and will have to act.

I'm not certain that Google will do this, but it would certainly be in the public interest.

Anyone who does not have a commercial reason to think that this the use of H264 is a good thing, but still thinks so anyway is sleep walking into another GIF debacle but IMO with much more riding on it.

May 03 2010 at 2:19 PM Report abuse rate up rate down Reply
1 reply to tuaw's comment
Bitter Phil

The Microsoft engineer linked above explained that Microsoft, even with kickbacks, has a net expense to the MPEG LA, which is likely reasonable.

Instead, the (unspoken) commercial interest that Apple, Microsoft, etc. have is that a pay codec (like h.263) provides a barrier to entry to content production and distribution, thus reinforcing content monopolies, thus allowing Microsoft and Apple to pursue business models of being the gatekeeper/tollbooth for 'big content'. In the case of Steve Jobs, he's even a major stockholder in 'big content'. These people have a financial interest in content that can be limited or controlled.

Google, on the other hand, have a business model that can skim profits, via advertising, off showing any content produced by anyone of anything.

It will be a sad day when video distribution (what, thanks to the Internet, is becoming a basic communication medium) is held under the thumb of financial interests.

Sure, open source is nice, but for something like a pencil, it's more important that you can write with a pencil without cost (free as in beer) than it is to be able to modify and recompile the pencil into a derivative writing instrument. Ideally, Google would indeed open source VP8.

Meanwhile, h.263 dominance is really just a hidden poison that some vendors are trying to slip down our throats with a spoonful of sugar.

May 03 2010 at 4:23 PM Report abuse rate up rate down Reply
flex

We are all talking about IE9, but we completely forgot about Safari.
What are the folks at Apple doing about Safari, any idea?

May 03 2010 at 2:16 PM Report abuse rate up rate down Reply
1 reply to flex's comment
Mr Lizard

Already supports H.264, as does Chrome, and others

May 04 2010 at 2:55 PM Report abuse rate up rate down Reply
Bitter Phil

The MPEG-LA has granted a "free internet broadcasting AVC license" until 2015. After that, who knows? Do you really think it's a triumph for an open user experience when the price of something is "TBD" five years from now?

It's asinine to think that legally someone could sell you a typewriter and then also think they could charge your for every page you produced on it. That sort of stranglehold upon production can only degrade the human experience (in the opposite way that the invention of the printing press enriched and emancipated it.)

The question everyone should be asking is why large media powers, (Apple, Microsoft, etc.) are committing to locking their browsers to h.264 ONLY, rather than allowing for their HTML5 to support any plug-in video format. I doubt that it is done in "service to the users".

May 03 2010 at 1:56 PM Report abuse rate up rate down Reply
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