Apple releases new iPad TV commercial
Apple has released a new iPad commercial titled "What is iPad?" This ad takes quite a different tone from the first iPad television commercial that premiered during the Oscars. The new commercial is more "in your face" in the way that a gangster is when he lets you know that your eyes were mistaken when they saw that man pushed off the ledge -- "He tripped." The gruff narrator starts out by asking "What is iPad?" He then proceeds to answer his own question. "iPad is thin. iPad is beautiful," he tells you. The ad goes on to show the iPad in a variety of locations (including on a moped).
The imagery and composition of the shots does make this one of Apple's coolest ads in a long time. It's a welcome departure from the dotty iPhone ads that have been starting to get on my nerves.
The ad ends with the narrator saying, "It's already a revolution. And it's only just begun." The confidence and mob-like authority of his voice leads me to believe that I wouldn't argue over anything he said about the iPad for fear of getting shanked in some alley. This guy wants you to buy an iPad, and you'd better -- or else. Me? I'm going out right now to buy two more, just in case.
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Apple has released a new iPad commercial titled "What is iPad?" This ad takes quite a different tone from the first iPad television...
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I've always loved Peter Coyote's voice. Great voice-overs. Though I still miss hearing Jeff Goldbulm's voice in the old Mac commercials from the 90's as well.
May 13 2010 at 11:38 PM Report abuse Permalink rate up rate down ReplySounds like they're moving a lot more towards the Droid ads... Even the voice of the narrator reminds me of the person that does the Droid ones.
May 13 2010 at 6:42 PM Report abuse Permalink rate up rate down ReplyI'm just waiting for the beta testing to be over (aka 1st release version) and the second version of iPad to come out with the cheaper price.
May 13 2010 at 2:47 PM Report abuse Permalink rate up rate down ReplyI'm with you, but I think expecting any business to lower the price on something they can barely keep in stock is just a waste of time, unfortunately.
May 13 2010 at 2:56 PM Report abuse Permalink rate up rate down Replyheres a link to the ad on apples web site:
No flash needed!
http://www.apple.com/ipad/gallery/#ad
Two things wrong with that commercial
1) "It's magical" Really Apple? Going with magical again?
2) "You can view all of the worlds web sites with it." Well, the fact is you can not.
Otherwise, nice commercial. It's going to help fuel the iPad frenzy.
What is Newton?
Newton is...
The iPad weighs less than a hardcover book. Those can be awkward to read too, particularly if you don't have any muscle tone in your hands. The bottom line is that it works, though - I've read a book cover to cover, and watched videos, and it's fine. Anybody who's got a toy you want and don't have looks like an asshole. Complaining that it's too heavy is kind of a chair in the sky remark - my 70-year-old dad, when he'd played with it for a few minutes, said "I'm glad I lived to see this."
I'd really like to know what that sheet music app is, and whether it can turn the pages on its own in response to the music being played.
FYI: This ad was a reference to Apple's classic Newton ad (http://www.youtube.com/watch?v=Bh-yed48e0Y)
May 13 2010 at 12:03 PM Report abuse Permalink rate up rate down ReplyWhat is that Minerals app?
May 13 2010 at 12:00 PM Report abuse Permalink rate up rate down ReplyElements for iPad. check out
http://www.apple.com/ipad/apps-for-ipad/#elements
Would it be so hard for TUAW to find links to NON-FLASH videos?
sent from my iPad
Hi! I'm an Apple Blog! My content doesn't display on Apple products!
FAIL. Seriously, there's no excuse. There are PLENTY of other options of embedding that video. The only issue here is LAZINESS.
try again.
plays just fine from my iPhone.
sent from my iPhone
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TUAW (or The Unofficial Apple Weblog) is a website devoted to tips, reviews, news, analysis and opinion on everything Apple.
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