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Mark the Spot app delivering results for low-coverage iPhone users

Back at the end of 2009 when AT&T introduced its Mark the Spot app, some were skeptical that the location-aware self-reporting tool for coverage issues and dropped calls was anything more than a sop tossed to irked iPhone owners in the interest of better PR for the cell carrier.

Still, like the 'close door' button in a high-rise elevator, any opportunity for feedback or a sense of control is eagerly seized upon by us crazy hairless primates, and the presumed database of GPS-tagged trouble spots has been accumulating. Where, however, are the improvements? The new towers? The carefully tweaked coverage maps? Is this thing even on?

Apparently, it is. We've gotten a few reports from readers who say that they've received surprise free texts from AT&T, telling them about network improvements directly linked to their feedback on poor coverage. The message is as follows...


AT&T Free Msg: AT&T appreciates your Mark the Spot feedback from Nevada City CA on 12/24/2009. We are pleased to inform you that we have a new cell site planned near your submission in the next 60-90 days. If you have any further comments or feedback, you may reply to this msg for free. Thank you, AT&T.

Isn't it nice to know that someone is listening? We reached out to AT&T's media relations folk for comment and quantitative info about the app's reports:

"AT&T's network team uses the data to address issues that can be immediately resolved, optimize coverage and capacity needs, and plan for future network investment. Combined with other data we get continually, this customer feedback is supporting our efforts to maintain and enhance our wireless network. To date, the feedback provided by customers using the app has already contributed to AT&T's short and long-term network planning."

The app has been downloaded over one million times, according to AT&T. It's also notable that the current version of the app includes AT&T's Wi-Fi locations and allows you to nominate businesses as hotspot candidates. That's one way to speed things up.

Thanks to Steve and Michael for the tip.

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iPhone

Back at the end of 2009 when AT&T introduced its Mark the Spot app, some were skeptical that the location-aware self-reporting tool for...
 

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23 Comments

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Wesley

My house was in a dead zone in Los Angeles and about 2-3 weeks after submitting We have full coverage. Verizon/Sprint/Tmobile still have poor coverage there. I never got a text though.

May 19 2010 at 7:34 PM Report abuse rate up rate down Reply
microfud

I got this app when it first came out. About a month later, I started having serious connection problems at home (where I previously didn't have any). It took me a week or two of using the app before I saw results. Apparently, they were "tweaking" their network and the result of their tweak put my home in a problem area.

Only after sending a note through the app that I would quit the service if they didn't get the thing sorted out quickly did they fix the problem.

May 19 2010 at 8:03 AM Report abuse rate up rate down Reply
Harris Kleyman

I got one too. It'll be interesting to see if they actually install them and when...

May 18 2010 at 7:40 PM Report abuse rate up rate down Reply
Andrew

any feedback is awesome especially from such a big and pressured company I really like the direction AT&T has seemed to have taken lately they have made lots of good steps in the right direction.

May 18 2010 at 6:06 PM Report abuse rate up rate down Reply
0cool

I have submitted four areas, three of them consistently have dropped calls and data drops all related to 3G. I switch to Edge and no problems.

I can honestly say that since I have been submitting to Mark the Spot, three of these areas have improved dramatically. Don't know know it is luck, coincidence or what, but wth do I care, it's better!

May 18 2010 at 5:47 PM Report abuse rate up rate down Reply
David E.

I got one of those messages the other day mentioning a Mark The Spot submission from 5/27/2010, and that a new tower was going up in 60-90 days, I think someone at AT&T is a fan of FlashForward...

May 18 2010 at 5:31 PM Report abuse rate up rate down Reply
macserv

They should just plot all of the complaints on a map (the "Inverse Coverage Map") and just systematically eliminate the densest clusters one by one. If they've ever played a strategy game, they'll be all over this.

May 18 2010 at 5:20 PM Report abuse rate up rate down Reply
asdfer

this one is much better since it was filed from the future.
http://37prime.com/news/wp-content/uploads/2010/05/IMG_0054.png

May 18 2010 at 5:13 PM Report abuse rate up rate down Reply
Len Banks

I used the app in my home which has had zero coverage for the 8 years I have lived there. A block in all directions around me is fine, but we are apparently in a shadow area from a mountain top in the way. Anyway, since I started regularly submitting feedback from the app, I have now begun getting coverage. Sometimes even 5 bars. Not consistent enough to really use it as a phone, but I do get text messages and am at least aware of missed calls. While not ideal, it is so much better than before and I see it as a definite result of them taking this app seriously. I don't often say it, but good job ATT.

May 18 2010 at 5:12 PM Report abuse rate up rate down Reply
ilkyone

I keep sending these mark the spot location issues in... I live on between a 3G tower and an Edge tower, and the phone is constantly fighting to keep signal...

3G no bars, no data, then 5 bars no data, then 1 bar and Edge, then 5 bars and edge, then no bars and 3G, then it'll say 4 bars and 3G a lot, but no actual data transfer occurs...

still better than the verizon people around me -- they get the shaft worse than my coverage.

May 18 2010 at 4:59 PM Report abuse rate up rate down Reply
1 reply to ilkyone's comment
loup407

My phone does the same thing...signal strength is all over the place. I use Mark the Spot every day.

May 18 2010 at 6:16 PM Report abuse rate up rate down Reply
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