Filed under: Apple
Candid answers from AT&T on the new iPhone data plans

The "Unlimited" plan, including the prepaid iPad version and, eventually, the iPhone postpaid version, is headed towards dodo-ville -- although it's not quite as dead as you might think. I was lucky enough today to have the opportunity to chat with Seth Bloom from AT&T's public relations team. As our Q&A revealed, iPad and iPhone customers will be able to continue using their existing unlimited plans. After Monday, however, the plans will no longer be made available for purchase.
Read on for the answers from AT&T.
I'll admit that my first reaction to hearing AT&T's announcement was more curiosity than disappointment. I'm a very light data user, so the idea that I might start saving $15 a month appeals to me. After talking to Bloom, I'm even less concerned about potential overage issues than I was early this morning. It looks like AT&T has addressed many of the running-over-your-limits issues that customers have encountered in the past.
Admittedly, heavy data users will be hardest hit. Existing unlimited plans will be grandfathered in but new ones are not an option. If you've relied on AT&T's unlimited plan, you need to maintain your account or act quickly to establish one before the weekend. 2GB data plan users who use the new tethering option will especially have to watch their data volume.
Here's our complete round-up of many of the switchover details that you'll need to know.
Will the new data plans be prepaid or postpaid? Outside of the iPad, these are postpaid plans. The iPad will continue to offer prepaid data plans. Prepaid data is data you buy on a month-to-month basis rather than a contract-based plan where you pay at the end of each month.
What is changing on the iPad? As of Monday, you will no longer be offered the $30 Unlimited data plan on the iPad. Instead, you can opt in for a $25 30-day 2GB plan. However, if you have already signed up for the $30 Unlimited plan and are set with the auto-renew option in place, your unlimited plan will continue to renew for the indefinite future. Unlimited customers will not be cut off. Beware: if you cancel your auto-renewing plan, you will not be able to re-join it after Monday.
What about the iPad $15 250MB 30-Day Plan? The prepaid iPad $15 plan will not be affected at all by these changes. You will continue to receive 250MB (not 200MB) after the changeover for the same $15 cost.
What happens if I use over 2GB in one month on the iPad now? You will be able to purchase another month for another $25, with the data clock starting a new 30 days when you do so.
Will my unused data roll over? It will not, neither on the iPad prepaid plans nor on the iPhone (or other smartphone) postpaid plans.
What happens if I exceed 200MB on my postpaid plan? According to AT&T's Seth Bloom, you will be able to call in or hop online and change that month to the 2GB plan so long as you do so before the end of that billing cycle. So if you have a bad month (or a really good month -- it really depends on how you look at data flexibility), AT&T will offer more overage flexibility. If you do not do this, you will be charged $15 for each 200MB you use -- and that can quickly add up to a lot of ouch. As Bloom added, "You can keep going back and forth between the two tiers." So if you opt into the 2GB plan for a month, you can opt right back out the next month without penalty.
Can you do the reverse? Can you hop out of the 2GB plan to the 200 MB one when you see that you haven't used much data that month? Bloom is checking into this for us, so right now our answer is: "We don't know." Sorry.
Can you add tethering for just a month? Say when we travel? Tethering does not require a contract, so you should be able to add the feature and remove it as needed for as many months as required.
What if I exceed 2GB on my postpaid plan? AT&T sells 1GB "bucket" increments at $10 each. They will charge towards the current month and will not roll over at the end of the month. So watch your billing cycle end-date.
Why 2GB? Why not 5GB or Unlimited? Bloom explains that this was a change in coordination with the other plans AT&T rolled out, and was not specific to iPad or iPhone users. "We looked at the amount of data that people are using," Bloom explained, "And balanced what users were using in terms of [cell data] versus wireless. We think it's a very very good plan even with 2GB." AT&T set the 2GB limit to match what most users were commonly using. The plan allows most users to save a few bucks a month, with only the most data-demanding users paying a premium on top of what was previously offered.
What happens to users on the current iPhone unlimited plan? They get to keep that plan for the forseeable future. The changes do not affect iPhone users who are currently signed up for the $30/month plan or 2G iPhone users on the $20/month plan. If your plan lapses, however, so will your ability to keep unlimited data.
Hey, what about those 2G iPhone users? What happens to them? They are not affected by these plans at all, which only cover 3G data.
And new iPhone customers? They will not be able to sign up for the $30 data plan as of Monday. So if you add a line to your account? You're out of luck for that new iPhone.
What about iPhone customers who want to upgrade equipment? Surprisingly enough, there's good news there. You can keep your existing unlimited iPhone plan and migrate it to new equipment to upgrade or replace your handset, and even can renew your contract with that plan. However, when Apple introduces its new iPhone, it may offer new desirable plans at the same time. Bloom declined to comment on upcoming product announcements or special plans.
So, is the "iPhone plan" dead? The voice and texting plans remain unchanged. New iPhone users will be offered the $25/month 2GB plan instead of the current unlimited $30/month plan.
Why all the sudden raises in costs to consumers? Is it due to overtaxed infrastructure? "It's the opposite," said Bloom. "We're doing something [in introducing these plans] that isn't around at all. We're introducing a $15/month plan that will make smartphones available to whole new sets of consumers. It's much more affordable to them." Bloom explained that AT&T looked at typical data usage across the existing AT&T smartphone customer base. According to AT&T's research, about 98% of smartphone users consumed less than 2GB per month -- I did not get a separate statistic unfortunately for iPhone users. "We developed a plan that costs less than the $30 plan, where customers can use it comfortably with a fair and easy-to-predict structure if they go over their limits. I think there's a lot of value being added, consumers are getting what they need. For a vast majority of users they're getting that for less money per month." Bloom added that the AT&T infrastructure was not the driving force for the change, that the plans were developed according to historic usage data.
Are we going to see a MiFi-style option from AT&T? Bloom declined to answer, saying "I don't think that there's anything I can share on that topic."



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Reader Comments (Page 1 of 7)
bananamonkey said 4:51PM on 6-02-2010
this is why unlock and jailbreak come to mind.
Reply
Dave Barnes said 4:43PM on 6-02-2010
"will make smartphones available to whole new sets of consumers".
Our family actually fits into this category.
My wife (the iPhone junkie) is planning to get a new iPhone. And, because she does most of her surfing with Wi-Fi, her monthly 3G usage is 50MB.
So, before today, her new iPhone meant selling the old one or using it without a data plan by our daughter. Now, both can have an iPhone and a data plan for no additional cost.
Reply
bayxsonic said 6:11PM on 6-02-2010
So you're really going to pay $15 for 50MB? I'd call it a little steep
mikehild said 9:46PM on 6-02-2010
@bayxsonic - Perhaps a better way of looking at it would be $15 a month to have the freedom to check email, web sites, and maps on the go. You may not want to pay full price for loads of data you're not going to use, but you still want to be able to look up the nearest coffee shop while your're on vacation. Or double-check Amazon's price on something you're looking at in the store.
Whenever I contemplate replacing my iPhone with a normal phone that would be cheaper with no data plan required, I keep coming back to the issue that I'd be losing lots of the freedom I've grown accustomed to over the past couple years and decide that to me it's something still worth paying for.
kuj2u said 12:10AM on 6-03-2010
@bayxsonic: look at it this way, under the current plan (before June 7), he would be paying $30 for 50MB. After June 7, it would be $15 for 50MB. That $15 is no longer steep now is it?
Chris Giddings said 9:01AM on 6-03-2010
Methinks your daughter will use a great deal more data than your wife does.
Just sayin'.
collegereg said 3:53PM on 6-03-2010
I'm not clear on one of the specifics . . . you said that your wife only uses X data on Wifi. Nothing I've read indicates if AT&T cares if the data you use is wifi or otherwise. When you ask AT&T to send you your data usage, isn't that wifi and 3G? Will these plans only account for your 3G surfing, or also wifi?
bayxsonic said 8:09PM on 6-05-2010
@mikehild @kuj2u: it's -less- steep, but it's still steep. 50MB are nothing, you shouldn't be paying any more than $1 for it.
I have the freedom you're talking about, with 3GB, I pay half as much. That's a good plan.
BeyondtheTech said 4:45PM on 6-02-2010
Should have been truly tiered data.
Should have been $5 for $100MB, $15 for $500, and $25 for 2GB.
If you go over the mark, you just pay up to the next tier.
Paying $45 for 600MB is stupid if you signed up for the $15 plan.
Reply
BeyondtheTech said 4:45PM on 6-02-2010
Correction, I should have written $15 for 500MB. In any case, 250MB is a tease.
Aaron said 6:43PM on 6-02-2010
That's why you can switch to the $25 plan on the fly and save
bayxsonic said 6:11PM on 6-02-2010
Correction, they should give 300MB for $5, 1GB for $10 and 5GB for $30
Why are data plans so damn expensive compared to other developed countries around the world?
Darren said 8:35PM on 6-02-2010
"Why are data plans so damn expensive compared to other developed countries around the world?"
You mean like Canada with $35/1GB? Or the UK where it's $30 (approx) for 750MB?
Dale said 10:49PM on 6-02-2010
@Darren, try $11 for 1GB or $22 for 10GB in the UK:
http://www.three.co.uk/ipad
Sorry, but the US is overpriced. Massively so. The $15 plan, while enabling a huge number of users to cut their bills, equates to $76 for 1GB. Almost seven times the price from UK network Three and twelve times the price per GB of the current unlimited plan (which I consider to be capped at 5GB).
Matthew said 6:06PM on 6-03-2010
You also seem to forget that AT&T will be sending messages to users whenever they hit 50%, 75% etc of their usage... very easy to know when/if you're going to need to up your data plan from 200MB to 2GB
Gnuiorc said 8:22PM on 6-02-2010
I would add a second asterisk at the photoshopped image on the article at the 250MB for $14.99: it's going to be only 200MB for $15.
:-(
Also: what about the uploaded data?
I saw right now that I have 890MB in upload on my iPad 3G after 2 weeks!
And I didn't do anything special!
Reply
Luke Hartman said 11:41PM on 6-02-2010
Did you read the article? They said:
What about the iPad $15 250MB 30-Day Plan? The prepaid iPad $15 plan will not be affected at all by these changes. You will continue to receive 250MB (not 200MB) after the changeover for the same $15 cost.
Sounds like 250mb for $15 to me.
ilkyone said 4:49PM on 6-02-2010
I love this quote: "I think there's a lot of value being added, consumers are getting what they need. For a vast majority of users they're getting that for less money per month"
value... precisely twice the value to AT&T's pocket and half the value for consumers.
per gigabyte, AT&T is jacking the price up considerably.
If they were actually trying to make it affordable, they'd charge $5 for 200 MB, because that would be 10 times what they charge now. at $6/GB now, they could have rolled out 2GB for $15/month and still enjoy a rate hike to $7.50/GB
Instead, they are gouging, based on what they charge today.
@Dave Barnes. That's great for your wife, but it sounds like she should have an iPod touch. The iPhone is a mobile device designed to be used anywhere, not tied down to wifi.
Reply
eyeellwhy said 5:08PM on 6-02-2010
@ilkyone: "The iPhone is a mobile device designed to be used anywhere, not tied down to wifi." Thanks for the clarification. I never knew that. I'll be sure to consult with you on any gadget purchases.
Asg said 5:02PM on 6-02-2010
Actually per Gigabyte the price is being substantially lowered for me. My largest usage month was 350MBs, that means i'm paying 30 dollars for 350 MBs or fewer. My usage will stay exactly the same and my cost will go down. The price is not being jacked up it's being reduced, for a vast majority of consumers.
The people who are using over 2GBs a month are actually free riding on the over charging of the people using less. They are using substantially more bandwidth than 98% of users yet pay the same. The new pricing is much more fair.