Will we pay more for magazines on the iPad?

No, I expect to pay less as the production costs are less. There's no content in a magazine that I can't get for free on the internet.

It's total BS that these publishers think the public is dumb enough to pay more than Double the amount to read a publication on their iPad rather than the printed version. If the iPad version isn't at least comparable in price to the iPad version, I'll opt for print any day of the week.

Steve Jobs said on content "price aggressively and go for volume", I agree with that sentiment.

I don't know about the US but here in Australia, wired costs $16 for each issue so the iPad pricing with music, animation, previews and beautiful layout for $6 is a steal

I don't understand why Wired et al wouldn't want to carry on the same sort of subscription vs. newsstand pricing model with the iPad version. That is, if I subscribe to a year or two of Wired, I expect to pay more up-front but less per issue. It is less expensive per issue, but it also means I've already paid for issues I might not want. In contrast, if I buy Wired on the newsstand, I expect to pay more up front but then not have to buy issues I don't want.

Mags are one thing that is drawing me to the iPad. I can think of 5 mags that I would like to read but often miss at the news stand. I will pay a little more for them if they have more interactive content. I like to read backpacking mags and there is always a story or trip that I would like to do a few years later. Having it electronic is perfect for me to look up again. But $20 I think is my max for a yearly electronic subscription.

No, I will not pay more for an iPad magazine.

The Wired app was supposed to revolutionize the way that we ready magazines has turned out to be the app that revolutionized the way we view ads. The only thing that Wired has managed to do is to charge us an arm and a leg for ONE issue of a magazine and then do us even more dirty by filling it up with ads.

Not only is the Wired app expensive and lacks any real content but the app is extremely heavy and the interactivity that we were led to believe the Wired app would have didn't even come close. Play some video in the middle of content is called "blogging". They were just able to add some pretty graphics.

At the risk of shameless promotion I did a complete and vulgar review of the Wired iPad app: http://bit.ly/wired-app-review

Show of hands: How many people would much rather have paid a dollar for an electronic magazine? After all, with a subscription to the paper version, that's an appropriate price.

There are couple of issues to be considered first. The current model of selling magazines thru AppStore cannot work. Right now you do not see it, but in 24 months will be 24 back issues of Wired magazine. It will get confusing. Apple should add separate section on AppStore, like Postcads, where you can take subscriptions. Next, on Ipad side interface should be kind of iBooks application. That need to look something look virtaul newstand, where you can also browse couple of pages to free. Like you do with paper. There is back editions issue. Wired is 500mb. Make the math for 2 years. You cannot keep all of this on you Ipad. There should be archive options (on your desktop). On paper/digital issue, french daily magazine came to interesting model. For 15 € / month you get paper and Ipad edition.