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In-flight iPads for under $10 on Australian low-cost airline

A couple of weeks ago we told you about a company, Bluebox Avionics, that was prepping iPads for use as inflight entertainment on airliners. Today we've heard that a low-cost airline down under, Jetstar, is launching a two-week trial at the end of this month, on flights longer than 90 minutes, to determine how iPads fare when trying to keep passengers entertained.

Available for AUD$10 (around US$8.40), passengers can rent an iPad for the duration of the flight. Each iPad is loaded with movies, TV programs, books, games, music, and music videos, so passengers are going to have an excellent choice of entertainment.

Bluebox created custom apps for the service, and partnered with content provider Stellar Inflight for the trial. Although the airline and providers have not disclosed the technical details, we imagine that the Jetstar iPads will be specially marked in order to keep flight attendants from grabbing iPads that are owned by passengers.

During the trial, Jetstar is equipping some domestic aircraft with 30 iPads to gauge passenger interest and demand. Data collected will be evaluated to see if the airline wants to roll this out fleet-wide later this year.

[via Engadget]

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A couple of weeks ago we told you about a company, Bluebox Avionics, that was prepping iPads for use as inflight entertainment on...
 

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jstrange

Great idea!

June 06 2010 at 11:42 PM Report abuse rate up rate down Reply
garybau

and designing a branded APP for advertising...on a plane for 3 hours is the ultimate captive market

the question for jetstar is how many repeat flyers they get.hence the iPad teaser

June 05 2010 at 2:31 AM Report abuse rate up rate down Reply
SteveH

Being a budget airline, Jetstar do not offer their passengers a free in-flight entertainment system. Instead, like many other budsget airlines, they offer the use of a device which come pre-loaded with movies, music, and other entertainment - for an additional fee.

There is nothing new here people. All they are doing is replacing this existing device with the iPad, and making some headlines in doing so...

June 04 2010 at 9:08 PM Report abuse rate up rate down Reply
3 replies to SteveH's comment
rackley

Great Idea. Maybe Apple will subsidize them. Because once someone gets their hands on an iPad, they most definitely will want to buy one. What better way to introduce iPads to customers than to let them try it out for a couple hours.

June 04 2010 at 8:40 PM Report abuse rate up rate down Reply
Estevanss

Yes the ipad does hold six icons on the dock

June 04 2010 at 8:27 PM Report abuse rate up rate down Reply
Montana Leet

Are they using jailbroken iPads for entertainment? I mean correct me if I'm wrong, but the typical iPad dock does not hold 6 apps.

June 04 2010 at 7:37 PM Report abuse rate up rate down Reply
5 replies to Montana Leet's comment
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