Incredibly cute fifth-graders are getting free iPads from Apple
Last month, according to the St. Petersburg Times, an iPad was brought into Susan Fischer's fifth grade class for the kids to take a look. They were entranced with it. Andy Dunn, a school district official who needed some pictures for a presentation on kids using technology in the classroom, took some snaps of the event.
Brandon Maldonado, the instructional technology specialist for the school, saw the pictures and was also charmed. He sent some of them to Andrea Bart, the local Apple sales rep, who liked them so much she sent them to her superiors. Eventually they wound up on the desk of John Couch, Apple's VP of education, who was so enthused he said he was interested in using them for an Apple ad campaign.
Although the school won't be paid for the pictures, the thirteen kids involved will all be getting new iPads mailed to their homes and may in the future be asked appear in Apple advertising geared to the education market. This sounds like a win-win situation for everyone... except maybe the other kids in Susan Fischer's class who weren't lucky enough to be in the pictures.
I hope, if the ad campaign actually happens, the rest of the class can get involved and it'll be iPads for everybody.
[via AppleInsider]
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Thirteen fifth-graders at the Watergrass Elementary School in Wesley Chapel, Florida are going to be very happy, and Apple just might get...
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They should come to the smaller parts of va and go to the colleges.
June 06 2010 at 1:37 PM Report abuse Permalink rate up rate down ReplyI don't know if anyone in that picture is cute, never mind incredibly cute
They all look like they need a haircut and a good wash.
But I guess being young and ethnic they qualify for the 'cute' tag. Probably made the author feel good about himself for being such a great guy
Wow!, I'm black,cute and I know how to use a iPad; can I have a free iPad.
And I'm ready to be on an apple commercial
I presume you didn't look at the source story on Apple Insider, which includes on of the other photos, all boys. 13 kids in total were photographed.
June 05 2010 at 3:26 AM Report abuse Permalink rate up rate down ReplyWould the title "Incredibly cute fifth-graders are getting free iPads from Apple" have been used if they were all boys surrounding the iPad in that photo?
I bet David Winograd would have probably thought twice about what might have been thought of him and his choice for an embellished title.
So does that mean that David has to sue himself for libel?
Guess you can't call kids cute anymore or risk being labeled all sorts of things by Internet know-it-alls. I mean, what's more "patronizing" than the apologies these posters will be making (by the advice of their attorneys of course) if David Winograd decides to sue them for libel?
In other words folks, sometimes if you have nothing nice to say, or if you can't keep on topic because you have a nonsensical point to make, please keep your mouth shut.
And how is the subjective statement about perceived cuteness of underage girls of any relevance to this story?
Your defensiveness and the whole "shut your mouth" routine is very telling. Headlines like these and attitudes they channel don't exist in a vacuum. Look at the broader picture and educate yourself about the intersection of gender and technology.
I encourage everyone to visit http://geekfeminism.wikia.com/wiki/Geek_Feminism_Wiki and read about gender and technology and realize that the message embodied in the headline promotes a harmful image of girls as valued only for their "cuteness".
Would this same headline be used if the photo depicted a group of fifth-grade boys?
It's just a subtle critique of Apple's marketing. Too subtle for the hypocritical "grab a hayfork, let's kill the pedophile" folks.
June 05 2010 at 2:19 AM Report abuse Permalink rate up rate down ReplyIncredibly cute fifth-graders...?
June 04 2010 at 8:53 PM Report abuse Permalink rate up rate down ReplyGlad someone else caught this.
It's patronizing and sexist. It's bad enough that these young women can expect a lifetime of treatment as inferior in math, science and sports simply because the society deems them to be nothing more than eye candy.
If you think we live in some kind of post-sexist, oust-racial utopia, think again and look around you.
Get over yourself... this is no more "patronizing and sexist" than it is "pedophilic".
Sure one could with a little imagination interpret the title to suggests that "being cute" earned the girls and iPad which would be mildly offensive. However I think choosing that interpretation is a stretch that requires prejudice against and sensitivity to the word "cute". The title doesn't actually suggest that one begot the other.
In fact I find it it far more offensive that these girls are being bought as models for advertising and marketing for the price of an iPad. They need agents and representation and proper contracts.
Um, the article makes the writer sound like a pedophile.
June 04 2010 at 6:39 PM Report abuse Permalink rate up rate down ReplyParanoid much? ...seriously there is NOTHING in this post at all to suggest that in the slightest.
June 05 2010 at 1:54 AM Report abuse Permalink rate up rate down ReplyAlthough this is nice and all, speaking as a blind person using both an iPhone and iPod 64 GB, it always amazes me how little is publicised regarding accessibility. Even VoiceOver on the mac is hardly noted within the various events. Amazing that blind users are never seen as good ambassadors for the company.
June 04 2010 at 6:20 PM Report abuse Permalink rate up rate down ReplyJames,
There have been several articles recently regarding the accessibility features of the iPad. For example:
National Federation of the Blind Commends Apple for Including VoiceOver on iPad
http://www.prnewswire.com/news-releases/national-federation-of-the-blind-commends-apple-for-including-voiceover-on-ipad-82964927.html
Ha!
I always wondered what happened to John Couch. I met him when he first came to Apple from HP. He came into our Sunnyvale store to "tell us some questions" about what software Apple should put on the Lisa Computer.... things like CoBOL, Fortran, PERT...
John had one of the quickest minds I ever encountered. John talked quite fast, but his mind worked even faster... a 20 minute conversation was exhausting!
dats ur name gross
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