WWDC 2010: More iAds details emerge

Check out iLineup Lite and let me know if you see the iAds

I work in interactive advertising ("booo! hisss!") so I can imagine that my agency will probably be making some iAds in the very near future.

I totally agree with Kesey's comment though, from a agency perspective (and thinking also of our clients) what will hurt the entire platform is AT&T's decision to eliminate unlimited bandwith. AT&T probably did that because they knew iAds + no Verizon iPhone would lead to more people signing up on AT&T and there will be a large hit on bandwidth with integrated advertsing around the corner.

The bottleneck in this scheme will be caps on bandwidth, for the first month or two consumers will get slammed with higher bandwidth charges for the "privilege" of viewing ads and then they will get wise. I think that banner blindness will start to creep in quickly once users realize that these ads actually do have a very real price.

Still, even in 2010 people click on banners (unthinkable, but it happens). So this will make money for Apple (and AT&T).

Who is going to use bandwidth from their no longer "unlimited" data plan to look at ads?

"will these ads be sucking up the precious bandwidth on AT&T's network, causing me overages on data?"

I keep hearing people express this fear or others that imply that iAds will mean big fancy video ads will pop out and play with no user consent, and I haven't seen anything to suggest this is true. Right now, ad-supported ads either just build in static text + image ads, or ads with links that give you the *option* of clicking to a web ad (thus Jobs' reference to "hijacking" you out to the browser). The only difference I see in iAds is that *if you click on the link*, you stay inside the app, and the ads are being served by Apple instead of whoever else. The draw on your data plan is no different than if you were downloading a web ad via 3G, which consumers with a clue probably learn quickly not to do.

Maybe I missed something, but if iAds really generated the equivalent of in-app, non-consensual pop-up ads, that also gobble data plan, that would seem to be such a quick route to consumer hostility that it's not the kind of mistake Apple would make in the first place.

I can't believe people are in here defending iAds as a great feature. Or a feature at all !!!!! Folks, that's like saying you are REAL glad that comcast keeps adding shopping channels to their lineup and touting them in their guide as "channels". Great. What's next iAds HD!!! What a joke. Where is the cloud/WiFi freaking syncing!! It's free from google!!

What a disappointment today was. Yes I like the new phone, so don't bother on that front. But I wanted ONE announcement on the another front.

Chuck

and do we (it. "users") get the ability to shut these ads off? I left the Palm platform specifically because Palm embedded third-party ads into the Palm OS, destabilizing the whole machine. if i can't shut off the ads, Android will my next stop.

I'm thinking that the vast, vast majority of iAds will be used to monetize otherwise free apps, or enable significantly cheaper versions of more expensive apps (i.e., iWork apps for $0.99 instead of $9.99).

Adding ads to normal paid apps would be a shot in the foot. Nobody's going to stand for it.

Question: if someone comes up with an ad-blocking app that runs in the background (thanks to multitasking!), will Apple allow it?

I think we'll see lots of these, like it or not. I also think they have the potential to be more interesting and fun, so maybe it won't be so awful... maybe.

Also, "Ad execs are clucking their tongues over the richness of the iAds platform" would mean they don't like the richness of the iAds. When you cluck your tongue it is in disapproval. Like "tut-tut."

Yeah, because flash for mobiles has been in existance for so long, right?

Announced last month and still in beta... Cooking eggs and hand warming seems to be all it's good for.