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Poll: What are your feelings about iAds?

Hey TUAW's Developer Brain Trust! For many of you WWDC is just wrapping up, and you're now probably hanging around in airports bored and checking on e-mail, visiting web sites. We thought it would be a great time to offer you something to think about. Now that you've been exposed to iAds and are able to start returning to your offices to build and submit 4.0 apps using the GM release candidate, are you going to be adding advertising to your apps or not?

I've had very mixed results with ad-supported apps. For me, they've been successful outside of App Store (and a big old "thank you" to every single one of you who has clicked through! I very much appreciate it!) but not so successful in App Store itself. Now, with Apple behind iAds, I'm willing to give App Store another try.
I think I'm going to stick my toe into the ad waters gradually. I think I might add advertising to one or two of my apps and see how they perform over a month. What about you? What strategies are you going to take? Let me know in the comments -- and please do identify yourself there as a primarily paid developer, a primarily free app develop, or as a user. And with that, I'm going to turn the tables over to you as developers and users. I've included a bunch of polls here, and am looking forward to reading your thoughts in the comments as well.

As a developer of FREE apps, how will you be approaching iAds?
I'm skipping advertising entirely in my apps273 (11.3%)
I am planning to use a different ad provider -- assuming Apple lets me75 (3.1%)
I'm going into iAds tentatively to see how things go335 (13.9%)
I'm jumping into iAds with both feet, and am planning to add iAds across my apps. Viva ad revenue!412 (17.1%)
I'm undecided.114 (4.7%)
Something else. I'll tell you in the comments7 (0.3%)
No vote. Please show me the results.1194 (49.5%)


As a developer of PAID apps, how will you be approaching iAds?
I will not be advertising in my paid apps551 (30.9%)
I will use advertising from a third party (assuming Apple allows this)17 (1.0%)
I will be using some iAds advertising96 (5.4%)
I will heavily be using iAds65 (3.6%)
I am undecided66 (3.7%)
No vote. Please show me the results.988 (55.4%)


How do you feel about iAds as an end-user?
I hate advertising921 (30.8%)
I am lukewarm261 (8.7%)
Bring it on -- in free apps. I'd love more, better free apps.1083 (36.3%)
I am open to ads in all apps, both free and paid131 (4.4%)
I don't like Apple collecting analytics on me115 (3.9%)
I'm adopting a wait and see attitude, or am otherwise undecided.273 (9.1%)
No vote. Please show me the results.202 (6.8%)


As a developer, how many apps do you plan to use with iAds
None189 (12.1%)
A few (say 1-3)312 (19.9%)
More than a few, call it "several" (say 5-6)74 (4.7%)
Every single freaking app that I can get out there and start monetizing95 (6.1%)
Something else -- I'll tell you in the comments6 (0.4%)
No vote. Please show me the results.890 (56.8%)


Hey TUAW's Developer Brain Trust! For many of you WWDC is just wrapping up, and you're now probably hanging around in airports bored and...
 

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Wayne Pascoe

I will _NEVER_ click on an iAd.

I used to get unlimited bandwidth on my phone. When I next upgrade phones, I will be forced into a contract with a 500MB cap (that does not rollover to the next month!)

Without any background apps, this is already less than I use a month. Being able to background streaming music apps will only increase this.

Before the cap came, there was a chance that I would click an ad out of curiosity or interest. But now that I have to ration my bandwidth and usage, why on earth would I actually spend my own money to look at an ad?

June 13 2010 at 3:05 PM Report abuse rate up rate down Reply
Nick

Speaking of ads, I just had an ad roll right on across my screen. Not cool TUAW, not cool at all.

June 12 2010 at 10:57 PM Report abuse rate up rate down Reply
mrick

I absolutely hate advertising in apps. I'd much rather check out a feature light version of an app rather than an ad-supported app. I do pay for apps that I find useful. Ads come at a cost . . . they take additional bandwidth. I assume that I am paying for that bandwidth and with AT&T's new fixed plans, that should concern everybody. Is it a lot of data? I don't know, but has Apple even said what it is or isn't going to allow in ads as far as data usage? Given the small size of the iPhone screen, all ads are obtrusive-- they all suck. On my 1920 pixel wide PC screen, it doesn't bother me as much.

June 12 2010 at 9:46 PM Report abuse rate up rate down Reply
Vishtor

I plan on trying to avoid as many of these ads as possible. I just hope this doesn't force users to see more and more instrusive ads even in PAID apps which should NOT have any ads yet more are...

June 12 2010 at 4:43 PM Report abuse rate up rate down Reply
Paul

Technically it should be possible for all adds to go throughs some sort of proxy, thus enabling the advertisers pay for the data usage. It's a model that's planned for smart poster advertising with NFC handsets.

I agree we shouldn't be subsidizing the advertisers data bandwidth.

June 12 2010 at 2:44 PM Report abuse rate up rate down Reply
derek

As a user:

- Free apps, yes I can completely understand including ads; if it's a full-featured version with the only difference between free and paid versions being the ads. But please don't off a cheap, sub-par version of the app *and* include ads.

- Paid apps, absolutely not. I pay money because I want a clean, polished end product with not interference in productivity.

June 12 2010 at 12:47 PM Report abuse rate up rate down Reply
Joe

If I'm in a paid app or any Apple app on my phone and an Ad pops up - I go immediately to jailbreaking and find any way possible to find an adblock equivalent.

I'm all for funding free apps this way, but if you have the gall to ask for a lic, and then you turn out to be a spammer, you're dead to me.

June 12 2010 at 12:28 PM Report abuse rate up rate down Reply
Jason Green

Just ordered an HTC Evo4G ... iAds is just one of the reasons for my departure.

June 12 2010 at 9:56 AM Report abuse rate up rate down Reply
1 reply to Jason Green's comment
mrick

Way to go. When my contract is up, it is bye bye Apple!

June 12 2010 at 9:47 PM Report abuse rate up rate down Reply
bdavisjnr

I'm taking a "wait and see" approach to iAds ... I like good ads but hate being bombarded with invasive crap.

Will we start getting sponsored alerts? How about little jingles before a call is put through/voicemail message is played? Promos attached to text messages?

Maybe some location aware app that sends you "special offers" as soon as you walk into a shopping mall?

Yikes!

I hope this isn't the then edge of the wedge.

June 12 2010 at 4:33 AM Report abuse rate up rate down Reply
R94N

To be honest I wouldn't mind if there were ads in a paid app. Sometimes just the price of the app isn't enough for the developer to cover the cost. As a long-time Internet user you begin to start just blanking the ads out that appear on sites. They're not that much of a big deal to me.

June 12 2010 at 2:13 AM Report abuse rate up rate down Reply
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