Skip to Content

Gourmet magazine to return as iPad app

There's been a lot of talk about the iPad saving print, but in this case it might actually happen. Gourmet magazine closed up shop late last year, but the publisher is getting ready to bring the mag back -- as an iPad app called Gourmet Live. The app will be free (with a few options for in-app payments), and will not only include articles and recipes from the magazine, but some online check-in functionality, and a few other fun tidbits. It's not something that could support a print magazine, sounds like, but for fans of the brand, it'll be a nice return.

Then again, maybe an app like this can support a magazine. Conde Nast, who owns both Gourmet and Wired (which is already making waves on the iPad), says that surprisingly, app sales have not only "surpassed our newsstand sales" but "has not cannibalized them either." That's intriguing -- all of the talk about the iPad saving print has focused on moving newsstand customers over to digital media, but a story like that hints that maybe digital media can still work as promotion for traditional newsstand publications. We'll have to see how this all plays out -- Gourmet Live is due out in the fall.

Categories

iPad

There's been a lot of talk about the iPad saving print, but in this case it might actually happen. Gourmet magazine closed up shop late...
 

Add a Comment

*0 / 3000 Character Maximum

1 Comment

Filter by:
Jeremy

Probably not so much working as a promotion for print media, as generating sales to people who don't bother with the print media specifically because it's print media. I used to read a lot of magazines, but I read zero now. But I'd read them (at a fair price) electronically.

June 22 2010 at 8:28 PM Report abuse rate up rate down Reply
Buy an ad here

Hot Apps on TUAW

Tweets

© 2012 AOL Inc. All Rights Reserved.