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iPhone grabs 20%+ smartphone market share in the land of Nokia

Finland is the home of mobile phone giant Nokia, but that's not keeping Apple from eating away at the Finnish market for smartphones.

Apple now has over 20% of the Finnish smartphone market. The numbers were disclosed on Sunday by Finnish carrier TeliaSonera, and published by YLE, the Finnish Broadcasting Company.

Although the content of the Google-translated YLE post is subject to interpretation, the gist appears to be that worldwide cell phone market leader Nokia (with about a 33% share of the total world market) is losing share more quickly in the smartphone sector. The iPhone is the current culprit, although Android-based systems are having a impact on Nokia's bottom line as well.

Nokia announced last week that revenue expectations will be lower, primarily because the company is not selling as many higher-priced smart phones as anticipated. Nokia still has 89% of the total mobile phone market in Finland, but as the Finnish people move from simpler phones to more functional smartphones, there is concern that the company will suffer from competition from Apple and other non-Finnish manufacturers.

The sales pressure from Apple on Nokia's home turf might explain the run of patent infringement lawsuits from Nokia during the last six months. TeliaSonera Sales Director Juha Koivuniemi believes that Nokia could benefit in the long run from the competition as a growing market for more expensive smartphones should increase margins for the Finnish phone manufacturer.

Thanks to Ilkka for the tip!

[via Macmaa.fi]

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Finland is the home of mobile phone giant Nokia, but that's not keeping Apple from eating away at the Finnish market for...
 

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Erin

Patent Infringement is a growing problem. Since law does not require manufacturers to inform patent owners that they are using the patent owner’s invention, Patent infringement can be unintentional. In most cases, it will be up to the owner of the patent to pursue Patent Litigation, a costly and time consuming process. It is always a good idea, if you are going to get a patent, that you do extensive research to make sure that no one already has a patent, and that you continue to monitor the industry to ensure that no one uses your patent with out your consent.

June 24 2010 at 3:25 PM Report abuse rate up rate down Reply
joni

According to Kotek statictics 435 000 smartphones were sold in Finland last year. If TeliaSonera executive was actually referring to smartphones then TeliaSonera sold more than 91 000 iPhones in Finland last year.

June 24 2010 at 2:02 AM Report abuse rate up rate down Reply
redcard

Now you can be happy that Apple still has a low market share in Finland!! Rejoice

June 23 2010 at 1:31 PM Report abuse rate up rate down Reply
redcard

Find someone Finnish who can explain all the detail to you.

Until then you can continue to be the dull, boring sceptic you want to be.

June 23 2010 at 1:13 PM Report abuse rate up rate down Reply
Petri

That news flash is more a summer news than anything else. TeliaSonera can't access other networks handset details.

Just a few years ago it was illegal to sell subvented phones so the carrier sales figures don't really tell the full picture, a lot of people don't buy their phones from the carriers. Company phones are very common and many bigger companies still have a limited number of handsets approved, mostly from Nokia. Again, those phone come from resellers, not the carriers directly.

There's a Modeling of Mobile Internet Usage and Business project at the Aalto University (http://www.netlab.tkk.fi/tutkimus/momi/index.html) that has handset details from all the carriers but as Nokia is one of the partners, they don't publish TeliaSonera's iPhone details. But in 2009 Nokia had 88.7%, Samsung 5.7%, Sony/Ericsson 3.3%, Benq/Siemens 0.6% and others 1.7%. That 1.7% includes both iPhone and HTC's.

When it comes to the actual data traffic, with the cheap flat-rate data subscriptions and USB sticks, 98% of the data traffic is with computers / laptops. The growth has been quite substantial, from 2000 Gbytes/day in 2007 to 20000 Gbytes/day in 2009.

June 23 2010 at 1:13 PM Report abuse rate up rate down Reply
dave.healey

Nokia should be worried!

Years ago when phones were just phones, I used to buy Nokia because I was familiar with their menu system. I know this was the main reason most of my friends did too. Other manufacturers often made a bit of a hash of it, there were far fewer handset makers and the tech was massively low compared to today.

When graphical (icon based) screens started to arrive, people started to drift because using the menus became easier and the familiarity aspect was no longer a requirement.

The big game in mobile phones is the high end smart phone arena. Nobody wants to be left making the cheap profit less £30 handsets. I think Nokia has may have to resign themselves to this though because I think they have already lost the high end battle!

It doesn't really matter if they make some awesome interface now, the smartphone requires a lot of other tech to back it up. Nokia got left behind when computing companies like Apple (with that expertise) got involved in mobile devices.

What good is a handset that can play music and video when you haven't got a decent media solution to provide it??
Love it or hate it, iTunes is Apples golden ticket at the moment that even Android can't compete with.

Everybody's lives revolve around a media lifestyle these days and years ago Apple recognised this and built OSX around a media lifestyle. Even Microsoft got complacent and left behind. When I migrated to OSX, it was bliss, I have all these tools to manage my digital life, be it photo's, music, videos.
Back on Windows all I had was media player which was awful. If I wanted to manage my photo's, I had to look to a 3rd party package and you can bet that whilst there would have been several choices, one company would do one thing better than the other and visa-versa, so I always felt reluctant to spend the time investing money and effort in any of them!

OSX, iOS, iTunes, iMac's and iDevices manage the whole media lifestyle package seamlessly!

As more and more people get involved with Apple kit, they realise the media management suits them too and that is why Apple has become the 2nd largest tech company is the USA!

June 23 2010 at 1:12 PM Report abuse rate up rate down Reply
3 replies to dave.healey's comment
Mikko

I think the original article is somewhat exaggerated. They are quoting TeliaSonera executive (official iPhone carrier in Finland) who says something along the lines: "if you look at phones that the internet, services and apps are truly used with, iPhone has a notable share of 20%".

The article didn't say, but I'm fairly sure that the numbers in this case are from TeliaSonera alone. I don't think they have the statistics of internet usage on other networks (two major carriers in addition to TS in Finland). So in other words, iPhone has a market share of 20% of all the internet traffic in TeliaSonera's network. That seems plausible to me.

However, this isn't directly comparable to market share. I'm fairly sure that Nokia still has >80% *market share* in smart phones in Finland, but on the other hand I'm also sure that an average iPhone user uses more data per month compared to an average Nokia phone user.

June 23 2010 at 1:11 PM Report abuse rate up rate down Reply
Uncle Bernie

Only losers buy Nokia.

June 23 2010 at 12:47 PM Report abuse rate up rate down Reply
Sam the Deaf

I like Nokia's 6800 series but the lately model E70 is too expensive for me. That's why iPhone had me interesting already.

June 23 2010 at 12:42 PM Report abuse rate up rate down Reply
Henri Laukka

I suppose there are some public numbers from other carriers that they've compared their iPhone sales to.

But what's with the picture in the article? The signs state "The old railroad station" and "Art store" in them. Related to Nokia? Not.

June 23 2010 at 12:35 PM Report abuse rate up rate down Reply
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