Filed under: iPhone
Will the iPhone 4 blend? What do you think?
Oh come on. You knew it was coming, ever since the iPhone 4 was announced. And here it is. There's not much to say -- you know what's going to happen. Just watch and enjoy.
And kudos, BlendTec. It's even cornier (and more surreal) than usual, but pays off nicely. One question: who is that dude, really? Michael Dell?
And kudos, BlendTec. It's even cornier (and more surreal) than usual, but pays off nicely. One question: who is that dude, really? Michael Dell?
![TUAW [Cafepress]](http://www.blogsmithmedia.com/www.tuaw.com/media/tuaw-cafepress-promo.png)
Reader Comments (Page 1 of 3)
Dan Pritchard said 9:09PM on 6-25-2010
I hate this series. In addition to just being shamefully wasteful, it's kinda rude to the people who want that item and can't afford it, or can't get one because it's sold out--one of which was sold to the douchebag at the blender company.
When I buy a blender, i won't buy it from these dorks.
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the old man said 9:19PM on 6-25-2010
You've got to be kidding. It's cheap advertisement. A phone and a blender. Spare us the "this commercial offends my delicate disposition" BS.
Frank said 9:20PM on 6-25-2010
i'm with you. it stopped even being just amusing a long time ago. and it's not just because it's a new piece of apple tech, either -- i don't even care for them blending other things.
Dan Pritchard said 9:30PM on 6-25-2010
@the old man
It's not that I'm offended, I said I hate it, there's a difference. I do think the blog scene should stop paying attention to them and giving them all this free press (because frankly, "PLAYED OUT MEME CONTINUES" is not a news story), but whatever.
If you can't see, strictly on grounds of wastefulness, why these cheesy ads are annoying, then nothing I can type on a blog comment will convince you. However, it might help to spend some time with people who can't even afford the most basic necessities, and then ask them what they think of people who are so rich that they grind expensive things up on purpose to amuse themselves.
the old man said 11:08PM on 6-25-2010
You're missing the point, though. Whether those people who had to wait for an iPhone or can't afford one care or not, to the Will It Blend people, it's just a $500 (or whatever) component of a wildly viral ad campaign. It's not about wasting an iPhone (they'll make more, btw), it's about a relatively inexpensive way to get thousands of hits to their YouTube account.
Dan Pritchard said 12:34AM on 6-26-2010
> they'll make more
Yes, it's a good thing we have infinite resources on this planet with which to build things so that we can grind them up (into toxic waste I might add).
I'm not making it out to be more than it is. I realize they aren't the #1 most wasteful thing in the world today. However, they are _willfully_ wasteful (which is worse than accidentally wasteful) and I repeat that watching rich people grind up expensive things to amuse themselves is tasteless.
Destroying things for fun is the mark of a society in decline. The energy wasted on this joke would be better spent creating things, rather than grinding up things other people have worked hard to create. This applies regardless of which brand of device by the way. Even a horrible phone like an LG, or a Windows Mobile thingy, would earn the same disgust in me. It's not an Apple thing.
I completely agree that it's a cheap shameless ploy to get hits (especially if your target market is idiots). I just can't believe people haven't grown bored with it by now and decided to ignore these douchebags until they get a fresher ad campaign.
DaveC said 1:00AM on 6-26-2010
I don't agree with you about it being wasteful - at least not in comparison to any other advertisement. Most TV ads have production costs of tens of thousands of dollars (or more).. the materials, expenses and labour that goes into most ads is a much more tangible "waste" of resources. I'm willing to bet that recent Old Spice ad was far, far more wasteful than any Will It Blend ad could ever be.
As for "PLAYED OUT MEME CONTINUES" ... Amen, brother. This stuff isn't news.
Videofyle said 3:43AM on 6-26-2010
@Dan Pritchard
Welcome to the party, Mr. Pooper.
I actually really like these things. I don't know why, they're not particularly clever, and the result is always different... but I think the draw is that these are items that we're so familiar with, things we know so intimately, that it's fascinating to see them destroyed. Satisfies a harmless bit of morbid curiosity. Time was you'd just throw a Christian to a pack of hungary lions... now we've got YouTube... go figure.
I guess my point is; I like it. I like something that you hate... You think I'm an idiot because I get a quick kick out of watching this and I-... well, I guess that's just the kind of diametric dynamic that keeps the world spinning, huh?
Ryan said 4:34PM on 6-27-2010
quit being such a whiney baby.
silvio said 9:17PM on 6-25-2010
Come on tuaw get on your game, Engadget had this posted on their site in the morning and you guys now until the evening you do it. Seriously i am starting to hate seeing the late mentions of articles i see in engadget way before tuaw posts it.
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TheCastro said 9:56PM on 6-25-2010
Did you submit it to tuaw this morning when you saw it on engadget?
silvio said 9:58PM on 6-25-2010
No, i would think that they had known already and was waiting
silvio said 9:20PM on 6-25-2010
On a lighter note, i did like this episode, because of the iphone 4 prototype mimic, pretty nice except some of the acting was horrible. I wonder why he showed facetime running before he put it in the blender and when he actually did he had to some website why couldnt he had left it so we could see the images coming from inside?
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Tyson.s.huber said 9:30PM on 6-25-2010
These douches are from Utah. I was in line at the apple store on launch day some guys wearing shirts advertising this "Will it blend" stuff came running out of the store jumping up and down like jack asses - in my guess trying to get on the local news that was there. . . Unfortunately it worked- the camera guy took the bait hook, line and sinker.
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Andre said 9:37PM on 6-25-2010
Is this covered under Applecare?
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silvio said 9:41PM on 6-25-2010
Im pretty sure "accidentally" blending your phone is not a valid excuse.
icruise said 11:45PM on 6-25-2010
I agree that it's wasteful, but at least its done for a purpose (of a sort) as a part of a long-running promotional series. What I hate are the jerks who get buy things like the iPhone or Xbox 360 on the day it's released and then smash it just for the hell of it (sometimes in front of people waiting in line to get theirs). That's just spiteful.
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mikull said 1:03AM on 6-26-2010
Mentally challenged love that word. Talk about shame on you.
And to clarify - every advertiser who spends money on anything to promote their product in any way should save their money and donate to charity, or just the ones destroying the products you care about?
Seriously... STFU. "Just saying".
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Nmaster said 1:11AM on 6-26-2010
You people have no perspective in your lives. Every ad Apple (or "insert big company here") has ever produced cost more time and money than this little thing, what gives Apple the right to be so "wasteful" and not these guys?
Let me guess, because YOU don't like it. So him and his company are jerks. You watch ads on TV every day that cost thousands, tens of thousands, sometimes MILLIONS of dollars. But no, that's fine (especially if it's amusing). It's definitely this little guy and his blended iPhone that are destroying the planet. Sure.
Freakin' idiots.
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DaveC said 6:09PM on 6-26-2010
You and I are clearly on the same page