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iAds uses iTunes history, location information to target advertising

We've heard about this before, but now that it's up and running, this is probably worth a revisit. Apple's iAds system actually uses lots of your information, including your iTunes purchasing history, location data, and any other download or library information it can suss out about you, to determine what ads you see. So say a few marketing firms working with the large companies now buying and selling iAds.

A recent series of ads for soap was able to target "married men who are in their late 30s and have children." That's very specific, and when Apple rolls out the full program, it'll even be able to use things like iBooks purchases and iTunes movie and TV downloads to target you with advertising.

Is there anything wrong with that? Not really. Apple isn't running the only targeted advertising network, of course, and the whole problem with analytics firms like Flurry is that they were tracking and sharing this information anyway through third-party apps. Apple also isn't sharing your personal information; it's just connecting you with advertisers who want to speak with you, not actually telling those advertisers who you are. Apple knows what you've purchased in iTunes, but that information isn't necessarily communicated to Nissan or Best Buy.

If you're still worried about iAds, though, Apple does offer a way to opt-out of sharing your location or purchase information; you can go to https://oo.apple.com/ in your iOS 4 device's browser and register to opt-out of that kind of targeting. You will still see iAds, but Apple won't use your personal information to choose them for you.

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Apple iAds

We've heard about this before, but now that it's up and running, this is probably worth a revisit. Apple's iAds system actually uses lots...
 

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Craig

Check out iLineup Lite and let me know if you see the iAds

July 21 2010 at 1:20 PM Report abuse rate up rate down Reply
Craig

Check out iLineup Lite and let me know if you see the iAds

July 21 2010 at 1:18 PM Report abuse rate up rate down Reply
City 17

You could have mentioned that the oo.apple.com ops you out as soon as you click the link, I just wanted to read if there was any information on that page.

I'd rather have targeted ads than generic ones I don't have any interested in.

July 08 2010 at 2:20 PM Report abuse rate up rate down Reply
Dave

It's minority report (except they're not scanning your retinas (Yet - Good application of the front facing camera ;) ))

The thing is though, you can say all you want about the economy and the importance of advertisements to organisations and marketing. BUT after being subjected to the Apple adverts and spending £500 upwards or $1000 after service and everything else, i don't see why we should have to have further advertisements on the actual devices. It's actually ridiculous, the economy had ticked over relatively fine in the majority of the years where we've had mobile/cell phones that don't blast adverts in our faces, why should we have to put up with it now.

July 08 2010 at 2:18 PM Report abuse rate up rate down Reply
NOAH BERKOWITZ

the only iAd that i ever saw was a Nissan ad, which is weird because all that i ever download from iTunes are free apps, and there is only one navigation app that i have downloaded. i liked it better when my ads came from a third-party

July 08 2010 at 11:20 AM Report abuse rate up rate down Reply
1 reply to NOAH BERKOWITZ's comment
Filipe

"all that I ever download from iTunes are free Apps". And that is the main reason developers put ads in theirs apps. Because the great majority of people don't pay for any apps. So how are developers going to bring food to the table? Ads.

July 08 2010 at 11:33 AM Report abuse rate up rate down Reply
Keloran

How do you opt back in (no really)

July 08 2010 at 11:12 AM Report abuse rate up rate down Reply
uzerzero

Marketing is all about being able to sell the right product to the right person. The main drive of any marketing team is to find the right person. While this was previously done by just blanketing a city with fliers, junk mail, or billboards, technology has now enabled companies to profile potential customers and deliver ads that are suited for them. Facebook and Google have already been doing this for years. Every iPhone user has been exposed to this same marketing technique numerous times, it's just never been this direct and personal before.

Is this any different than having technology vendors at a technology expo? No. Any different than placing ads for bail bondsmen right outside the county jail? No. How about advertising beer at sports games? Nope.

This kind of location-based and profiling marketing is ancient. Apple has just tweaked it to present you with an ad that it thinks is suitable. Do I like ads? Nope. They bug me or make me laugh at how stupid they are and wonder what the world is coming to. Ironically enough, I work in marketing at the moment. While I don't make/write any ads, I do have to distribute them. I think Apple is spot on with this. While I don't want to see any of these iAds, I realize that companies are going to try to sell their product any way possible. And I'd much rather see an "iAd" on my iPhone than get telemarketing calls on it.

July 08 2010 at 11:10 AM Report abuse rate up rate down Reply
Steve

Ok, if you are really upset by this then you obviously have no idea how much information Google and many others already have about you. If the idea of people knowing your demographics and buying habits scares you, then do yourself a favor and stop using the Internet. It's not going to get better from here.

July 08 2010 at 11:07 AM Report abuse rate up rate down Reply
Coolmatt49

"Fire direct marketing algorithm!"

July 08 2010 at 10:40 AM Report abuse rate up rate down Reply
WelshBluebird

I don't see the problem with this tbh. Apple already have all this data about you anyway, so why not use it to give the user a better experience.
Before anyone starts, I realise having no ads at all would be a better experience, but if you have to have ads in an app, at least I would rather ads that are relevant to me.

July 08 2010 at 10:37 AM Report abuse rate up rate down Reply
1 reply to WelshBluebird's comment
Steven

I agree. I thought about opting-out but I'd rather see ads that might interest me than random ones.

July 08 2010 at 11:14 AM Report abuse rate up rate down Reply
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