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Where's my rollover data, AT&T?

You've seen the commercials and heard that they're "your minutes" so why is "your data" any different?

The almost-too-painfully-obvious-to-even-say-aloud answer is that AT&T will make more money by not offering rollover data, so they aren't. I don't expect this will change anytime soon. AT&T has done nothing to suggest they have any interest in providing value to their iPhone and iPad customers, but let's imagine a different world, one where AT&T hoped to keep some of their iPhone customers, perhaps a world where other carriers had the iPhone and AT&T had to actually compete for their business.

Read on to imagine with me...

I've taken AT&T's description of rollover minutes and applied it to data:

AT&T proudly offers Rollover® Data. That means if you don't use as much one month, AT&T lets you keep your unused megabytes for next month.* Rollover Data is unused, accumulated data that carries over from month to month for up to 12 billing periods. The benefits to you, our customer, are that you can keep unused Anytime Data and use it when it's convenient for you. You can avoid paying Additional Data charges by using your accumulated Rollover Data instead. Rollover Data is handy for those times in your life when you need more data.

Consider my wife's iPhone data usage: when I looked back over the past seven months (which was as much as I could see), the most she had used was about 700MB. In four of those seven months, she had used less than 200MB; in three of those seven months, she had used more. All AT&T offers is either 200MB or 2GB. One is too little, and the other is too much. I'm sure that others are in a similar situation. Imagine if I could spend $25 for 2GB of data usage for my wife, knowing that she could use it whenever she had need, but it wouldn't expire at the end of the month.

Almost everything is already in place to make this happen: AT&T is used to monitoring data usage, and the iOS will report when you are nearing your data limits and offer to let you renew. The iPad is already setup to let me choose how much data I think I'm going to need... but what if I'm wrong? I've had my iPad data plan in place for a little over a week and I tried to "guesstimate" how much data I had been using, only to find out I was really wrong. How many people can successfully estimate how much data they use or will need? I bet far fewer than can estimate their voice minutes needs.

For one thing, "minutes" are much easier to understand than "megabytes." I know that when my mom calls, I can expect the conversation to be at least 10 minutes. But how about those emails that she forwards, the one with all the "funny" pictures in them. How much data did that cost me?

The only thing that's left is for AT&T to figure out how to deal with rolling expiration, but they've already done that with voice, so I wonder how difficult can it be for data. If there's a will, there's a way.

Sadly, I expect that no one at AT&T has the will, so there's no way -- their current plans are probably more successful than ever with the iPhone 4, so there's no reason for them to change over to a plan like this. But maybe we can hope.

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iPhone iPad

You've seen the commercials and heard that they're "your minutes" so why is "your data" any different? The...
 

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gorfgorf

People defending AT&T: they only gave overall data usage stats, not iPhone or iPad specific ones. I'm sure 10-20% of users go over 2 GB, and a majority go over 200 MB some months.

July 09 2010 at 9:11 AM Report abuse rate up rate down Reply
MRCUR

I'm not sure if anyone's noticed, but AT&T limits their "unlimited" voice plans to 750 minutes per month. It's in the first paragraph of the contract where "unlimited" is defined. AT&T essentially has the right to put you on a limited voice plan, or cancel your service altogether if you go over 750 minutes.

July 09 2010 at 9:00 AM Report abuse rate up rate down Reply
3 replies to MRCUR's comment
Ben Murray

Meh.

We have iPhone on 5 carriers in the UK and there has been little competitiveness between them. It's the cash cow for all!

July 09 2010 at 4:40 AM Report abuse rate up rate down Reply
Ben Murray

Meg.

We have iPhone on 5 carriers in the UK and there has been little competitiveness between them. It's the cash cow for all!

July 09 2010 at 4:40 AM Report abuse rate up rate down Reply
Mr Lizard

I'm not even sure it would make much difference if you guys had another carrier for the iPhone.

In the UK, we have 5 carriers offering the iPhone, with a 6th on the way, but not one of them offers rollover data (and few offer rollover minutes either)

The difference between tariffs in general isn't much over here - a little more data here, a few more minutes there, but by and large they're pretty much the same.

But it's good to be able to switch to a new network once you're contract is up, if you've had bad service.

July 09 2010 at 2:54 AM Report abuse rate up rate down Reply
Motorola 3G Victim

You'll get your roll over data right after at&t quits charging $20 for iPhone 4 tethering with no extra download bytes tossed in on that deal. I mean come on! $20 to tether so you can burn through your 2GB faster? You have to pay for that?

Compared to that insult to their customer's intelligence the whole missing roll over is a brown streak on the sheets.

Remember: More bars to less backhaul, the correct move is always to not be a victim.

July 09 2010 at 12:37 AM Report abuse rate up rate down Reply
brian

I agree it's a lousy system )and why is it that, if you go over, $15 buys you an extra 200 MB if you have a 200 MB plan but the same $15 buys you 1 GB if you have the 2 GB plan?) but I'm going to just suck it up, go with the small plan, and pay if I go over. In my last 6 months of usage, I was under 200 MB five times and over once. So at $15/month and $15 for going over (assuming 400 MB is always enough for a month) that would have cost me $105 (6x$15+$15), compared to $150 (6x$25) if I just went with the 2 GB plan all along. I agree that rollover data is a great idea but until then I'll just make the best of what they have. At the moment I'm still on my $30/unlimited plan and I'll drop after I get back from my trip later this month (just in case I need a lot of data while on the road.)

July 09 2010 at 12:35 AM Report abuse rate up rate down Reply
pika2000

AT&T, rethink possible, backwards.

July 09 2010 at 12:13 AM Report abuse rate up rate down Reply
SSteve

Verizon must be foaming at the mouth over AT&T's exclusivity deal. Everyone who's paying even the slightest attention to this situation knows that if Verizon was allowed to step in they could offer an unlimited plan, rollover minutes, or even a stuffed animal and a half-dozen roses and 80% of iPhone users would run screaming from AT&T. I imagine AT&T has a fire hose of money shooting at Apple to keep that deal alive.

July 08 2010 at 11:50 PM Report abuse rate up rate down Reply
pax copia

Another huge problem with mobile plans is that even after paying off your phone you still end up paying the subsidizing rate. If you are happy with your phone you shouldn't have to pay that extra figure. I mean you are getting ripped off.

July 08 2010 at 11:18 PM Report abuse rate up rate down Reply
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