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Announcing Trunk, an app store for Evernote

Evernote announced a new extension to their platform today, Trunk. It's essentially an App Store for Evernote, highlighting applications, hardware and platforms created by third parties which integrate with Evernote in various ways. Trunk offers easy access to new tech for users, as well as a means for third-party developers to capitalize on their work.

Evernote has been a shining example of making good on the "Freemium" business model, where you offer a basic service for free and provide an upgrade path to paid plans (in Evernote's case, a $5 per month Premium plan). It's a very common business model on the 'net, but not everyone manages to turn a profit on it to the extent that Evernote has. The announcement of the Evernote Trunk includes the promise of an App-Store-esque model for developers to make money and share in profits.

Among the developers featured on the Trunk and in today's press conference were Egretlist, Voice2Note, SAP StreamWork and social application Seesmic. The latest version of the Evernote Mac client has a button in the top toolbar for Trunk, where you can see services, mobile and desktop apps and hardware which can be added to Evernote to expand its functionality. Some services are free, some are premium. Voice2Note, for example, adds search to voice notes and the ability to add notes via your phone. 5 transcriptions per month are free, but you pay about $30 a year for unlimited transcriptions plus the ability to tag notes by adding "tag with..." to the end of an audio note.

Social notebooks from the likes of BlackBook and Make Magazine are now available through Trunk as well. Evernote also mentions potential future enhancements such suggestions (similar to SpringPad, I assume) and semantic analysis.

Notable, but not part of any press coverage today, is a change in the tag display of the new Mac client. Selecting View > Show Unassigned Tags will trim the visible tags in the sidebar down to just tags related to the current search or selected note. It's a major improvement to usability and one I'd been hoping would show up for quite some time.

Evernote is a free service which can be upgraded to transfer 500MB per month and store any type of file for $5US per month or $45US per year. The desktop client for Mac is free, and so are the iPhone and iPad versions (the iPad app is especially cool). Take a look, and check out the Trunk to see what functionality you might want to add to Evernote.

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