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Arrrrr. The pirates have plundered StarDunk

You'd think that an iOS game that was originally priced at $0.99 and is now selling for $1.99 wouldn't have a piracy problem.

You'd be wrong.

French game developer Godzilab recently tweeted that they've seen a 37.5% piracy rate for their massively mulitplayer online basketball game, StarDunk. The tweet also included a plea for help -- "37.5% of StarDunk players are using a cracked version. If anybody has a good way of detecting them, we'll take it."

Mobile gaming site PocketGamer noted that in a followup, Godzilab said that the figure was calculated from the total number of copies of StarDunk that were sold in the App Store and the number of unique accounts that have been registered with the online (Plus+) server. The latter number was much larger than the former, leading to the online disclosure of the StarDunk piracy problem.

Whether the solution comes from Plus+, the developer, or a combination of the two, it's certain that someone is going to find a way to stop the piracy. Perhaps releasing the game in a free, ad-supported version for the people who can't afford to spend two bucks might sink the pirate ship.

Note: As the developers have noted in the comments, "We are actually counting the number of unique accounts, so if you install the game on iPad/iPod/iPhone multiple time and still use the same account we will count this as one game bought.
So yes, we might count a few users who have multiple account but that should only be a few."



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You'd think that an iOS game that was originally priced at $0.99 and is now selling for $1.99 wouldn't have a piracy problem. You'd be...
 

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4nNtt

Anyone know if in-app purchase works on pirated apps? They could always do a free in-app purchase to enable network play.

August 16 2010 at 8:48 PM Report abuse rate up rate down Reply
4nNtt

The AppStore has household licensing. If you have two kids, you can buy one copy of the software and install it on both devices. For games that are more likely to be used by kids, this should be a pretty common situation. I bet the real number of pirates is quite a bit smaller.

August 16 2010 at 8:42 PM Report abuse rate up rate down Reply
tauw

I found it remarkable that a developer can be smart enough to craft such a beautiful, fun game ...

...but stupid enough not to understand how the iTunes licensing system works.

One purchase, multiple devices, unknown numbers of accounts. It isn't hard to understand.

And shame on TUAW for hauling out the "piracy" card without any proof at all to show for it.

August 16 2010 at 5:05 PM Report abuse rate up rate down Reply
1 reply to tauw's comment
stephenbanks

TUAW and Gizmodo & many other blogs just post stuff as fast as they can to get clicks to pay the bills without verifying or even caring if it's true.

There is a huge difference between a true journalistic blog and a tech blog like this.

August 16 2010 at 5:41 PM Report abuse rate up rate down Reply
stephenbanks

I think this is yet another example of a software co. claiming a ridiculously high % of piracy when in reality the number is mostly a guess on their part.

August 16 2010 at 4:35 PM Report abuse rate up rate down Reply
2 replies to stephenbanks's comment
Jabbathewocket

Indeed.. and given the lack of recognition of the app here, it would appear they are just trying to pin the lack of sales on piracy, rather than crappy game.

August 16 2010 at 4:59 PM Report abuse rate up rate down Reply
Noah

I concur. Do you really think nearly 40% of their player base cares enough to "pirate" a game I've never heard about until this post?

August 16 2010 at 9:17 PM Report abuse rate up rate down Reply
Fantastik

Didn't a couple apps in the past have an anti piracy function? It would give an error at the start of the program saying they didn't buy it. What happened to things like that.

-K
http://www.khurramkalam.com

August 16 2010 at 4:08 PM Report abuse rate up rate down Reply
Wry Cooter

The scenario of one family, one iPad, multiple Plus+ accounts, all sharing the same app is highly feasible. Each kid in the family may want to protect their own score histories. I don't think the assumed metric of counting all those Plus+ accounts as pointing to cracked or pirated copies is necessarily accurate.

I have at least one iPad and one iPhone sharing the same downloaded IOS app. Vendors may have to assume the 'family-pack' marketing scenario when selling a single app; there are a whole lot of people with the same app on two devices at least.

August 16 2010 at 4:04 PM Report abuse rate up rate down Reply
exnewt

There was a developer for Jailbroken iPhones that a year or so ago showed a "proof of concept" that would help combat App piracy.

They had a solution - implemented during the development/compilation stage - that worked in conjunction with Apple's iTunes DRM that allowed Apps to run on multiple devices under one account, but could not be (as easily) cracked as compared to ITunes.

August 16 2010 at 3:39 PM Report abuse rate up rate down Reply
godzilab

We are actually counting the number of unique accounts, so if you install the game on iPad/iPod/iPhone multiple time and still use the same account we will count this as one game bought.
So yes, we might count a few users who have multiple account but that should only be a few.

@Donn, I definitely agree with you regarding focusing on the right customers.

August 16 2010 at 3:05 PM Report abuse rate up rate down Reply
3 replies to godzilab's comment
hmlong

On Android, where apps can be easily side loaded, app piracy is purported to be much, much higher. Almost to the point where there's little financial incentive to develop for the platform.

So either Android has a higher percentage of pirates by default, or the ease by which an app can be pirated makes a difference in the piracy rate.

Some people won't pay for anything. Some won't pay if -- big if -- they can get it for free. And some people believe in paying for value received.

The middle group is what we're discussing here.

August 16 2010 at 3:04 PM Report abuse rate up rate down Reply
Steve

"it's certain that someone is going to find a way to stop the piracy."

Really? It's certain?

I think I remember Microsoft saying something like that about Windows piracy......in 1990....

I'm not condoning piracy, but that is a ridiculous statement.

August 16 2010 at 3:00 PM Report abuse rate up rate down Reply
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