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Adobe on Flash in iOS: 'We've moved on'

The Telegraph has published a lengthy and fascinating interview with Adobe CEO Shantanu Narayen. Most of the interview focuses on Adobe's deteriorated relationship with Apple, particularly Apple's refusal to allow Adobe's Flash Player to run on the iPhone, iPad, or iPod touch. Narayen had many things to say during the interview, but here's the bottom line: "They've made their choice. We've made ours and we've moved on."

Narayen continues to characterize Apple's shunning of Flash as a business decision rather than one based on technical considerations: "There are companies that are choosing to provide a complete end-to-end experience and control every aspect of it and want all the business model gains from it," he says. "There are other companies that have chosen to say that the open eco-system is the way to go and that's how you would contrast Apple and Google's business models. We're on the side of the open."

It's interesting that Adobe, purveyor of some of the most ubiquitous proprietary software out there, keeps using that word, "open," without any sense of irony. But regardless of whether Flash can rightly be characterized as "open" or not, this latest word from Adobe's top executive proves one thing for certain: Flash is not coming to iOS devices. Not now, not in the near future, and probably not ever.

Adobe is working with "19 out of 20" handset companies to get Flash working on their devices, with Apple as the lone holdout. Will Apple's continued anti-Flash stance hurt its iOS device sales in the long run? Probably not. Many pundits predicted the iPad would be a market failure because it lacked support for Flash video, and yet its sales have taken even Apple by surprise. The iPhone 4 continues to sell out worldwide nearly two months after its debut, and it doesn't run Flash, either. Following an expected refresh of the iPod touch's hardware next month, Apple will sell millions of them over the holiday quarter, and not one of them will support Flash. Adobe needs Flash to run in iOS far more than Apple does, and if sales are anything to go by, more than most iOS users do, too.

Narayen says Adobe's "doors are open" if Apple decides to change its stance on Flash. However, it's highly unlikely that Apple will ever open its doors to Flash, so as far as this debate goes, it really is time to move on.

[Via Mac Rumors]



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The Telegraph has published a lengthy and fascinating interview with Adobe CEO Shantanu Narayen. Most of the interview focuses on Adobe's...
 

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gman5541

Oh yeah. "We Moved On". . . Well okay Adobe. Move you azz on then.

August 22 2010 at 11:24 PM Report abuse rate up rate down Reply
sonic the plumber

I can't trust Flash to run well on my still-competent 2ghz G5 with 2gb of ram, why would I trust it to not clog up my iPod Touch?

It's a dreadful load of tripe. I actually still have Camino 2 with Flash 9 that runs better than Flash 10 does in Safari. It's an absolute shambles and the de facto HTML5 internet can't come soon enough.

August 21 2010 at 10:13 AM Report abuse rate up rate down Reply
russ99

Still waiting for Adobe to release a HTML 5 content creation tool... an open standard that works on all devices.

But that would mean people wouldn't use their closed SWF standard, that either is a slow processor hog or a cut-down lite version on all devices without a Windows architecture because they're to lazy to re-write their source code for other systems.

August 18 2010 at 2:14 PM Report abuse rate up rate down Reply
Markus

Maybe if they released an even almost-decent version of flash for OS X, anyone would trust them to be able to release one that works on iOS. I mean, if they manage to almost crash 3 GHz iMacs all day, why would anyone be stupid enough to let them crash phones?

August 18 2010 at 9:06 AM Report abuse rate up rate down Reply
1 reply to Markus's comment
woody

With Apple's OSX market share Adobe have concentrated on making flash great on Windows, the dominant platform, which is sensible business. Mac bigots can shout and complain all they like about flash but how worried do you think Adobe really is?

If I was Adobe after the way Apple has behaved I'd kill the mac software division - after all I'm pretty sure Creative Suite sales on windows dwarf those on the mac. And with Apple's focus on mobile, the future of OSX questionable and Mac failing to gain market share - why shouldn't they?

Jobs' arrogance is a liability for Apple these days.

August 21 2010 at 8:11 AM Report abuse rate up rate down Reply
othernet

LOL!!! Is that how Adobe wants to "save face?" I think Apple had moved on since 2008 but Adobe didn't get the memo I suppose.

August 17 2010 at 9:49 PM Report abuse rate up rate down Reply
MRBlue

Adobe should be worried (as should Google). If the rumors are true and Verizon gets the iPhone in January Apple will see another surge in iPhone sales thereby weakening the case for Flash on mobile devices. Chances are Verizon will offer data plans for the iPad too, which will drive that point even harder.

You can make the case that HTML5 isn't as robust as Flash but the same can be said for games in Flash versus games bought from the App Store (or Google Marketplace for that matter).

Also, everything Adobe is promoting are free games and applications via Flash. As a developer that doesn't sound very advantageous to me. I'd rather spend my time building an app for $2 bucks than spend that same time building a free app/game in Flash and hope that it catches on and get residuals from the hits from the site. About the same risk but much better and quicker reward from an app on the App Store or Marketplace.

August 17 2010 at 8:08 PM Report abuse rate up rate down Reply
miike

Whoops some sort of double post-within-a post happened! Here's my post without the double-speak:

Yes, when Adobe says, "We've moved on." They are actually saying, "We cannot do this. We cannot conform to your pissy-whiney iOS, w-with the touch screens and, and the gesture movements and, and the fancy-pansy pokey don't hog the processor requests or use up all the battery go-juice... heck.. NObody can do that! You'd have to be a computer genius to do that! We need to have Flash send back information so's we and advertisers can store Flash cookies and grab hard drive space and access the camera and the microphone and integrate the Peer-to-Peer networking and...and all the other little things that we can do with Flash without the user really noticing! THAT takes power AND processor... so...so... we are going to take our football...err our Flash and go home. Jerks!"

August 17 2010 at 5:26 PM Report abuse rate up rate down Reply
miike

Yes, when Adobe says, "We've moved on." Yes, when Adobe says, "We've moved on." They are actually saying, "We cannot do this. We cannot conform to your pissy-whiney iOS, w-with the touch screens and, and the gesture movements and, and the fancy-pansy pokey don't hog the processor requests or use up all the battery go-juice... heck.. NObody can do that! You'd have to be a computer genius to do that! We need to have Flash send back information so's we and advertisers can store Flash cookies and grab hard drive space and access the camera and the microphone and integrate the Peer-to-Peer networking and...and all the other little things that we can do with Flash without the user really noticing! THAT takes power AND processor... so...so... we are going to take our football...err our Flash and go home. Jerks!" They are actually saying, "We cannot do this. We cannot conform to your pissy-whiney iOS, w-with the touch screens and, and the gesture movements and, and the fancy-pansy pokey don't hog the processor requests or use up all the battery go-juice... heck.. NObody can do that! We need to have Flash send back information so's we and advertisers can store Flash cookies and grab hard drive space and access the camera and the microphone and integrate the Peer-to-Peer networking and...and all the other little things that we can do with Flash without the user really noticing! THAT takes power AND processor... so...so... we are going to take our football...err our Flash and go home. Jerks!"

August 17 2010 at 5:23 PM Report abuse rate up rate down Reply
Shy

I use Chrome, solely for the extension flashblock. I can't stand flash.

August 17 2010 at 4:42 PM Report abuse rate up rate down Reply
1 reply to Shy's comment
woody

Saying you can't stand flash is a stupid thing to say, like saying "I hate PHP" or "Perl sucks"....what you is either I hate flash ads - which is totally different (soon you'll have html5 ads) or that your Mac doesn't work properly with flash. On my windows 7 machine, flash is quick and doesn't kill the processors. Play flash games on a windows machine and a mac and compare processor load.

August 21 2010 at 8:02 AM Report abuse rate up rate down Reply
Rego

For Adobe to have really "moved on"
it would need to withdraw it's claims, to public agencies, against Apple. If Adobe continues to pursue those claims it is "hanging on" not "moving on".

August 17 2010 at 3:50 PM Report abuse rate up rate down Reply
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