Found Footage: Sony attacks iPhone gaming in new PSP ad
Well, when you get big enough, there's a target painted on your back. Sony has gone after the iPhone and the App Store in a new ad for their PSP gaming system. As you can see above, the ad comes from the "Marcus PSP" series (starring 30 Rock's hilarious Bobb'e J. Thompson as an advice-giving kid), and calls out iPhone gamers for not playing "big boy games." The ad then shows games like Twisted Metal: Head-On and Hot Shots Golf: Open Tee, bragging that they are all available for $9.99 (though the small text confirms that they are $9.99 each, not together).
Very interesting. Truth be told, the ad is kind of weak -- it doesn't tell you to not own an iPhone, just that phones are better meant for texting and calling. But the biggest attack point here is that iPhone game developers are amateurs compared to Sony's stable, with a Doodle-esque "Game Castle" going up against high profile franchises. Nintendo has pretty much ignored iPhone gaming in the past, admitting that Apple is an eventual enemy, but generally staying unconcerned about the App Store, even as its share of handheld gaming grows. But this is the first time a competitor has publicly acknowledged the competition to consumers, and given Sony's rough history with the PSP lately, it looks a lot like a guppy trying to bite a shark.
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Well, when you get big enough, there's a target painted on your back. Sony has gone after the iPhone and the App Store in a new ad for...
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$9.99? i can get a full copy of angry birds for 99 cents. tap tap revenge 3 is available for free. there are tons of free minesweeper games for pc people (like myself). i have hours of fun on my itouch 3g. the iphone has your movies, music, camera, calls, texts, internet, and games. the only problem that i have with iphone games is that they have to go past apple`s walled garden.
August 22 2010 at 1:01 PM Report abuse Permalink rate up rate down ReplyOnce actual good developers start developing games for the iphone/ipad DS & PSP will probably die...
August 19 2010 at 1:14 PM Report abuse Permalink rate up rate down ReplyWow. I really hate the word 'fanboy' (being a long-time Mac user), but you're really making some over-the top, fallacious arguments to try to make the PSPGo sound good.
You: The PSPgo is now $199 at many retailers. Not a bad deal, considering it has 16GB memory built-in.
Me: The iPhone is $200, too, but it does much more than play games, even if you don't count the fact that it's a phone.
You: The screen is much better than the iPod touch screen. Side-by-side playing the same movie, the PSPgo has truer colors compared to the iPod touch's green hued screen.
Me: Poor attempt at a redirect. We're comparing the PSPGo to the iPhone, not the iPod touch, and so were you until you decided that your argument would be better targeted at the iPod touch. Also, it's widely and reliably rumored that within a month Apple will release a new iPod touch that also has the Retina Displayâ¢.
You: All of the buttons on a set of Stereo-Bluetooth headphones work...
Me: I'll give you that one. It would be nice if all those buttons worked. However, is the PSP an iPod like the iPhone is? If not, why do you need all of those buttons, in the first place?
You: It has flash?
Me: Wow. Really? Flash is rapidly becoming irrelevant because will soon be left in the dust by HTML 5 and other better technology. Also, can the PSP do anything with Flash, other than view Flash video? Well, I don't actually want to watch Flash ads and I can watch YouTube, Hulu, and other popular video sources just fine on my iPhone.
You: The cable to plug it into a TV is $20.
Me: Meh. Why would you want to plug a PSPGo or iPhone into a TV? If I'm going to be where there is a TV, I'll just play on a real console.
You: You can connect a PS3 controller to it through Bluetooth and mimmick a home console... :D
Me: Um, playing a game on a little screen with a separate, full-sized controller. So, how do you hold both so that you can actually see the PSPGo?
You: It has a memory card slot...
Me: You got me on this one. It would be really nice if the iPhone had a memory card slot.
You: It has stereo speakers which sound quite nice.
Me: Again, that's a plus for the PSPGo. Honestly, though, the iPhone's speaker is pretty good - good enough for playing most games. Also, how often do you actually use those speakers? In a lot places where you might use a portable gaming device, it would be pretty obnoxious to have the sound blaring to the point that 'good stereo speakers' are going to matter. If I need really good sound from my iPhone, I'll use decent headphones which will sound much better than the speakers on the PSPGo.
You: It has full games.
Me: Deny it or not, so does the iPhone. Also, the iPhone has WAY more game titles than the PSPGo.
You: Did I mention Sony makes it? They usually make very nice things... I mean, I have a TV from them, headphones from them, speakers from them, PSPgo from them, etc...
Me: Sony does make some good stuff, but as someone else already pointed out, a lot of what Sony makes now is not as good quality as it used to me. Also, are you saying that Apple doesn't 'make very nice things'? If so, you are delusional.
You: It's good competition for the iPod touch.
Me: Again, we're comparing the PSPGo to the iPhone, not the iPod touch. Besides, just like the iPhone, the iPod Touch is way more than just a portable gaming device. It's an iPod, has social apps, productivity apps, photography apps, iBooks, navigation apps, productivity apps...
You: But enough of that... This is an Apple blog. "Respect the authorities..."
Me: Huh?
Different markets.
I'm not a gamer - but I have a large number of small games on my iPhone (and iPod previously) that I can dip into whenever I'm awaiting for a train or similar. My iPhone is always with me and all the games always loaded.
My wife's DS has some fun games (graphics aren't everything people!) but the games seem to start at about £9.99 (vice £0.59) and we rarely have it with us when out, and games have to be carried seperately.
For some a dedicated machine is better.
-------------------------
Related, but off topic...
Where are the games add-ons for iPhone/iPod touch since iOS 3.0 gave access to the dock connector. We saw loads of demos but I haven't seen anything on the market. If someone can sell a controller which worked with several of their games I'm sure they'd sell - perhaps they are waiting for Apple to deliever something more standard.
It was obvious to me Sony was aiming against the iOS devices before this ad. I own a PS3 and they have their "Minis" which are pretty much directly targeting the casual-style games on the iPhone. Even some of the games on the iPhone were ported to it (including, quite ironically, Lets Golf despite the PSP has a Hot Shots Golf game).
I can understand why. For a long time, the PSP has been losing heavily to the DS here in the United States, and now the iOS devices are starting to cut into both of their sales of the PSP and the DS, and Sony being the underdog in this arena, is going to aim at this. Especially since iPhone games are very popular for people who just want to play a casual game on the go, rathering for killing the time while waiting for something, for a friendly little game with friends, etc. (and for the iPhone, its usually in their pocket so it works very well).
Though of course the PSP is going to have some better, more intrusive games because its a device dedicated for games and aimed for the more dedicated gamers ("hardcore" gamers as they call it), and has big-name games developed only by Sony's studios (like GoW: Chains of Olympus). Though to be honest, there were allot of poor game ports on the PSP, especially early on.
However, games on the iPhone mainly started as a causal afterthought but now becoming more serious as these games are getting very popular (look at the Top Apps, especially Top Grossing in the App Store, allot of games there), and Apple is starting to take it more serious (thus why Game Center is under development, which is Apple's attempt at a type of central gaming network) and you're getting some more serious games, like SquareEnix's Chaos Rings. However, casual games make up vast majority of the iPhones game library because their the biggest sellers, which is usually not the case on the PSP (though has been on the DS) because as I mentioned before, more serious gamers who want to sit down and play a game for hours buy the PSP.
Forgot to add:
Ofcourse Sony is going to show simple games that aren't even top sellers on the iPhone, because its an ad, they want to downplay their competition as much as possible. Their not going to show the person playing Angry Birds, Osmos, Real Racing, Street Fighter 4, etc.
Also, it shows their trying to compete against the normally-low prices of iPhone games by pushing their games for $9.99, depsite $9.99 is usually the maximum price a iPhone game will be. Which to be honest is good because PSP games (as well as DS games) have been too expensive for portable games. But most games are still FAR more expensive, like Madden NFL 11 is $32.99 on PSP, $7.99 on the iPhone. Personally I think Sony should bring down the average game price on the PSP down abit, to $20-25, with this price-conscious economy. Then again, so should Nintendo who can charge as much as $39.99 for their games, even some casual games can be as much as $19.99.
Ah, so "first blood" has been drawn...Damn, I really "liked" Sony and I hate to see their ship sink...
Fast forward to the year 2015...Sony who?
LOL
So Sony is still in business?
August 18 2010 at 3:38 AM Report abuse Permalink rate up rate down ReplyUh, Sony... the games that that kid on the bus showed us LOOKED EXACTLY IDENTICAL TO THE GAMES that the guy on the street had on his phone.
What a horrible horrible advertisement which only makes the point that iPhone games are as good -- or better -- than the PSP games.
Embarrassing.
August 18 2010 at 12:04 AM Report abuse Permalink rate up rate down ReplyWe have three PSPs in our family, and a first generation iPod Touch. Our kids play games on the iPod Touch for more often then they do on their PSPs. I confess, one of the PSPs is my own. The controls are horrid and the graphics aren't any better than the iPod Touch. It's all hype. There are more game developers for the iOS platform than for the PSP platform. That's just a cold, hard fact.
August 17 2010 at 11:29 PM Report abuse Permalink rate up rate down ReplyHow is it hype?
The iPod touch or iPhone were not designed for games in mind.
And the App Store only has a lot more customers because a large percentage of apps are free or $.99. Not to mention the iPhone and iPod touch sell millions more than the PSP. They may be smaller and lighter. It may have the amazing iOS and good looks.
None of this makes it better at games.
And when did the controls suck? Darn, they must suck then on every other game console in the world. (Except the Wii and it's weird remote.) Because that's the same thing the PSP has (minus an analog stick and more shoulder buttons, but missing buttons shouldn't make things horrible. It still has buttons at least.) and it has worked for almost six years.
And have you tried any of the newer games?
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