WSJ: iAds not starting off so well

@Redcard

"what are you credentials for making that claim?"

People have to have credentials on the internets???!!!

Beenyweenies, also, Apple will likely iron out these issues in the next couple of months, and things will improve for everyone.

Your comment that current results are not sustainable.... what are you credentials for making that claim?

@Redcard

Of course click-throughs on iAds are higher right now, iAds is a new novelty. I assure you that a large chunk of those clicks were lookie-loos who simply wanted to see what iAds were like. When more ads start rolling in and people have seen enough to have their curiosity satiated, click-throughs will settle down significantly.

Because the ads are likely to be better quality than most, they will still perform well I'm sure, but Nissan's current results are neither organic nor sustainable.

Even though Quattro (the mobile ad company that Apple acquired) has experience in the mobile ad space, the approach and methods are different and will take some time to fine tune, just like the App store did.

iAd is a great new and innovative way to advertise - I suspect the process to streamline and gain traction in the months ahead.

Give us an example then, kid

"[iAds] has driven exceptional results to date," the company said, noting that iOS users are tapping through the ad at a rate 5 times greater than clickthroughs generated by an online campaign

Same exposure, yeah?

i hate any advertising company, they suck with the annoying pop ups and everything i just hate using an app that constantly annoys me with ads

Cheers to Apple for maintaining their tight control!

I don't know what people complain about Apple's requirement for meeting standards so much. "Tight grip" and other such descriptors don't really seem appropriate. It makes it sound like Apple is some evil corporation that doesn't want to play well with others.

Has anyone ever stopped to think about WHY they love Apple products so much? Because of the wonderful END USER EXPERIENCE. How do you think you get that experience? By letting any old yahoo off the street develop any old crappy app, adapter, or even advertisement for your device? NO!

I'm glad we have an App Store. Why? It's an extra level of protection/quality control. It may not be perfect, but I trust it more than some free-for-all marketplace where there are few, if any, standards in place to protect me.

I'm glad we have the "Made For iPad/iPod/etc." program -- it is an extra level of protection for me, so I don't end up buying another crappy USB card charger from Radio Shack that doesn't work.

And if I have to sit through ads, I'd rather them be controlled by Apple's specifications -- since I'm sure that will be the least disruptive and most enjoyable ads I'll be sitting through.

Do you really want a free-for-all open iPhone environment? I don't.

Apple is a company. They're in business to make money. But, unlike a lot of other companies, Apple actually CARES about the end user experience... and they actually try to do something about it, in order to protect it.

Yeah I think folks need to acknowledge that Apple is really trying to BREAK NEW GROUND in advertising, not just slap together whats already been done to death.

So yes, it will take a little longer to "reinvent the ad".

Whats the rush? (besides $$) :)

The conclusion being perhaps by taking more care in the process, you get a higher-quality ad that is worth the time and effort. You get what you pay for, even in advertising.