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Angry Birds: The Movie?

by Keith M Aug 22nd 2010 at 9:00AM

angry birds
There's no questioning that the iPhone/iPad game Angry Birds is a huge success. The company is close to seven million downloads of the game, all without any direct advertising of their own.

Now the company that developed the game, Rovio, is taking a serious look into more commercial avenues for the title, including movies. The company has already done a great job with the animation within the product, including a cinematic trailer released on YouTube (which I guess you could say is technically advertisement -- check it out after the jump). But is there enough to this to make for a good story?

According to Rovio, the company has been approached by several very interested parties, including movie studios, and they're giving all offers serious consideration. Chief exec Mikael Hed has grand ambitions to see the Angry Birds brand become much more than games, akin to Pixar with Toy Story, so games and movies would just be the tip of the iceberg.

Do you think something like Angry Birds could translate well enough to other mediums? Is there a potential story in there worth developing?



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There's no questioning that the iPhone/iPad game Angry Birds is a huge success. The company is close to seven million downloads of the...
 

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Paul

Of course as it is, there isn't enough to make a movie. But that's not how movies work. They have characters and an idea. It's a matter of who ends up getting the rights and how they develop it.

I mean look at Disney. They turned a theme park ride..."Pirates of the Caribbean" that had no real traditional linear story to it, just a bunch of pirates doing pirate things along a ride, into an epic trilogy that few would argue was lacking in story.

Of course if they tried to do the movie themselves, I'm sure I'll pass. But if a great studio picks it up and gets a few really awesome writers attached to it, who knows. Though I doubt you'll ever see Disney pick it up. They like to own all the rights to everything they create.

August 23 2010 at 3:12 PM Report abuse rate up rate down Reply
Jayenkai

Please, Roxio, don't be the next Team 17!

Give us amazing variety in your wonderful style, and don't get stuck on a single annoyingly repetitive brand that sucks the life out of your company, changing you overnight from the most loved Amiga brand, with a fantastic array of games, to "The worms guys"....

August 23 2010 at 3:43 AM Report abuse rate up rate down Reply
prince.green37

Wow! There are apps specifically for fish, birds and reptiles!
And here I thought that there was a special oily weasel app just for BP. What’more, some top free ipad apps are sleeping at “iFunia iPad Column” , you can download for free.
The iPad IS amazing!

August 22 2010 at 11:49 PM Report abuse rate up rate down Reply
atwatkins

Finished Angry Birds already, moving on to Cannon Cadets!

August 22 2010 at 3:52 PM Report abuse rate up rate down Reply
Macopotamus

I just want Angry Birds plush toys! ;)

August 22 2010 at 1:40 PM Report abuse rate up rate down Reply
Matty G

Maybe they could give us Retina display graphics instead?

August 22 2010 at 12:26 PM Report abuse rate up rate down Reply
Bat82

Anyone seen Cats & Dogs? Oh, there's a sequel out right now... Cats and dogs at war. I can see quite easily how Angry Birds could spawn a movie franchise.

August 22 2010 at 11:56 AM Report abuse rate up rate down Reply
nick

A movie about a gang going on a murder-suicide rampage to avenge the slaughter of their unborn children for food doesn't sound very kid-friendly.

August 22 2010 at 10:52 AM Report abuse rate up rate down Reply
1 reply to nick's comment
Fred O

Kind of a "Finding Nemo" with revenge for the food chain?

August 22 2010 at 11:25 AM Report abuse rate up rate down Reply
Thomas

Live Action seems to be the way to go for me, and by live action I mean people in bird suits, not trained birds with voiceovers. It's the only logical way to pull it off.

August 22 2010 at 10:14 AM Report abuse rate up rate down Reply
Matt

You present a nice story, but you lose credibility with one line. DUDE! What do you mean "you guess" the Youtube video is advertising. That is 100% what that is. Period.

Keep on Keepin on,
Matt

August 22 2010 at 10:06 AM Report abuse rate up rate down Reply
2 replies to Matt's comment
Brad

I agree. However, in the traditional sense, advertising often carries costs in addition to the production of the advertisment, so maybe instead of saying they didn't advertise, you could argue that they "had no advertising budget" perhaps?

August 22 2010 at 10:16 AM Report abuse rate up rate down Reply
Matt

Thanks for the reply Brad. One would think that having moved 7 million copies of a game would allow for an advertising budget. The point about advertising was a reaction exactly to the sentiment of "traditional". Anyone thinking traditionally these days is dead in the water. Besides that, I'd bet 70 out of 100 high school students could tell you that a great way to advertise is through you tube. It's kind of a new tradition - one form of ads one really MUST do stay stay relevant.

August 22 2010 at 10:28 AM Report abuse rate up rate down Reply
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