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Extended iTunes song previews delayed, licensing may be to blame

One of the things that was widely rumored to appear but ultimately absent from Apple's music event last week was an extension of song previews on the iTunes Store from their current 30 seconds to 60 or even 90 seconds. According to CNET, we can blame the Byzantine licensing arrangement of the music industry (surprise, surprise).

Apple had a deal worked out with Broadcast Music, Inc. (BMI), all four major record companies, and a contract with American Society of Composers, Authors and Publishers (ASCAP) that never limited preview lengths in the first place. Apparently that still wasn't enough to increase preview lengths, because CNET says the National Music Publishers Association objected and basically said, "No, you have to make a deal with us, too."

All of which just makes me wonder: how many different licensing associations does this cash cow industry need, anyway?

The music industry giants gave up a lot of their power (and money) to Apple in the mid-2000s, and it seems they've learned their lesson. Unfortunately for us users, this obstructionism means we end up losing out on neat features. As CNET notes, the current mini-battle over song previews is likely just a warmup for the headliner bout: Apple's predicted music streaming service.

Music industry execs already tried to get Apple to pay "performance fees" for its 30-second song samples; I can imagine Steve Jobs's response to that one was something like maniacal laughter followed by a hearty "No." If Apple does finally manage to get 90-second previews pushed through, it could be a good sign for its music streaming aspirations.

[Via MacRumors]



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One of the things that was widely rumored to appear but ultimately absent from Apple's music event last week was an extension of song...
 

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Steve

Okay music industry. You win. We will continue to get our song previews from Bit torrent, since that seems to be what you want. Then we'll decide whether the hassle of paying for it is worth our time or not.

At least you're sticking it to Apple, right? Right?

September 08 2010 at 12:05 PM Report abuse rate up rate down Reply
Tim

How 'bout Apple is too blame. Didn't they recently purchase a company that would let you listen to full songs before you purchased them? Was Lala so powerful that they were able to get full sample licensing before purchasing?

I guess the industry wasn't willing to extend the same agreements with a competing company (sounds a bit illegal) or extend the right once purchased by another entity.

Apple killed what was the best social music experience, complete with social media links and previews, shared playlist, ect.....and turned it into this POS known as Ping. So sad that the Lala folks sold out. Apple must have thrown a boat load of cash at them.

September 08 2010 at 8:37 AM Report abuse rate up rate down Reply
1 reply to Tim's comment
jonathan

100% agree. I thought the "extended preview" everyone was talking about was referring to the lala experience of being able to listen to a full song before purchasing, and maybe even having web listens for less, I believe lala charged .10

Instead try only copied parts of the social networking aspects. Boo.

September 08 2010 at 11:21 AM Report abuse rate up rate down Reply
Moo

Relax! Where I came from, the content makers (book, music, video content) dont even have a tiny cue what the hell is "digital downloads" - except blame their 1990s business mindset on "online piracy". They still want people to go to physical store and got rip-off or limited download from a IE-only (IE6 recommanded) website, paying rip-off price to download some DRM-ed Windows Media Audio.

September 08 2010 at 6:08 AM Report abuse rate up rate down Reply
knee-ee

Whats this about music streaming? Can someone tell me why this is the next must have feature? I hear it everywhere - but i dont understand...

September 08 2010 at 5:57 AM Report abuse rate up rate down Reply
2 replies to knee-ee's comment
Chris Rawson

As I understand it, there's two alternate ideas behind the music streaming movement. Both of them involve remotely storing media rather than carrying it around on a device's internal drive, which can be limiting for people with large media libraries. In my case, I've got almost 100 GB of files in my iTunes library alone, and almost 750 GB of non-iTunes media files -- way too much to fit on my 32 GB iPhone 4.

The first music streaming idea: media files live on your computer, and you stream remotely from your computer to your iOS device. This partially solves the problem of limited-capacity portable devices, but you're still limited by your computer's hard drive size.

The second idea only really started getting traction when we saw how big Apple's new data centre in North Carolina is. This idea has everybody storing their media files in "the cloud" (i.e., on these servers) and streaming them to ALL of their devices, both Mac/PC and iOS. In other words, rather than storing 100 GB of music in an iTunes folder on your Mac, that data would be stored on Apple's servers and streamed to you on-demand.

The first idea is something that could probably happen *today* as long as it was restricted to WiFi only--I seriously doubt AT&T is even remotely close to being able to handle the strain of streaming tens of millions of songs per day over 3G to iPhones and iPads. The second idea sounds neat on paper, but both wireless and fixed-line broadband infrastructure are probably years away from being able to support something like that on such a grand scale.

September 08 2010 at 6:26 AM Report abuse rate up rate down Reply
knee-ee

Oh okay, thanks :D, but isn't the second idea also limited by size? Since im sure Apple would put a cap on how much you could store on their servers. But im one of the lucky few who has yet to exceed 5 GB of music XD, so i might not need this streaming service, though itd be nice to have.

September 08 2010 at 6:32 AM Report abuse rate up rate down Reply
Mr Lizard

"The music industry giants gave up a lot of their power (and money) to Apple in the mid-2000s, and it seems they've learned their lesson."

Gave up their money to Apple? I don't get it.

Wasn't the iTunes store competing with piracy?

September 08 2010 at 2:36 AM Report abuse rate up rate down Reply
QuarterSwede

What about SESAC?

September 08 2010 at 1:04 AM Report abuse rate up rate down Reply
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