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Apple's App Store Review Guidelines: Some juicy bits

We've been busily going through the App Store Review Guidelines that Apple released to developers this morning, and we're surprised (and happy) to find direct, blunt language which makes Apple's requirements crystal clear. Here are a few gems.

Line 8 is a standout: "We have over 250,000 apps in the App Store. We don't need any more Fart apps. If your app doesn't do something useful or provide some form of lasting entertainment, it may not be accepted."

From line 9: "If your App looks like it was cobbled together in a few days, or you're trying to get your first practice App into the store to impress your friends, please brace yourself for rejection. We have lots of serious developers who don't want their quality Apps to be surrounded by amateur hour." You'll remember Steve also said "amateur hour" during last week's press event.

Here's line 10: "We will reject Apps for any content or behavior that we believe is over the line. What line, you ask? Well, as a Supreme Court Justice once said, 'I'll know it when I see it'. And we think that you will also know it when you cross it."

Line 12 ends with a punch: "This is a living document, and new apps presenting new questions may result in new rules at any time. Perhaps your app will trigger this."

Finally, the introduction concludes with a subtle barb: "If it sounds like we're control freaks, well, maybe it's because we're so committed to our users and making sure they have a quality experience with our products. Just like almost all of you are too." Almost all of you.

The introduction sounds like it was copied verbatim from Steve Jobs' own mouth. We're looking at the rules themselves now, but here's the gist: Go ahead and use 3rd party apps, keeping the following in mind:
  1. Don't submit 3rd-party apps that download code
  2. Don't make crap
  3. Help us make a kick-ass experience for everyone
Good work, Apple.

[Via Engadget]



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We've been busily going through the App Store Review Guidelines that Apple released to developers this morning, and we're surprised (and...
 

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mkvirt

You missed section 13:

13. "In addition to Lines 01 through 12, we also want....a shrubbery! You must
submit here within a shrubbery or else your (app) will never pass through this
review alive! ...and it should be one that looks nice. and not too expensive.
you must place it (the shrubbery) here beside this shrubbery, only slightly
higher so you get a two-level effect with a little path running down the middle.

Then, when you have found the shrubbery, you must cut down the mightiest
app in the store... with... a herring!"


Now... go!"

September 09 2010 at 8:32 PM Report abuse rate up rate down Reply
1 reply to mkvirt's comment
reeve

Ni!!!!!!!

September 11 2010 at 3:24 AM Report abuse rate up rate down Reply
Ben

"...maybe it's because we're so committed to our users and making sure they have a quality experience with our products."

Ummm...what about the 3G I have been putting up with for the last 60+ days?

September 09 2010 at 3:29 PM Report abuse rate up rate down Reply
spam

"Apps that create alternate desktop/home screen environments or simulate multi-app widget experiences will be rejected"

Sounds like Facebook ;-)

September 09 2010 at 1:36 PM Report abuse rate up rate down Reply
John Kirk

Wow. I have a different take than everyone else seems to have. I love the language. It's fun to read. But I don't think this language "makes Apple's requirements crystal clear". On the contrary, I think the language is incredibly casual and subjective. There are no guidelines. Everything is decided by Apple base on their subjective views.

As I said. Fund to read. Great stuff. But guidelines? Hardly. It's the opposite of a guideline. They're saying we'll let in what we want and like. It's your job to figure out what we want and like.

September 09 2010 at 12:50 PM Report abuse rate up rate down Reply
3 replies to John Kirk's comment
tuaw

Where does this leave Google Voice Mobile and the other apps that haven't been denied OR approved.

Will they just live in purgatory?

September 09 2010 at 11:48 AM Report abuse rate up rate down Reply
1 reply to tuaw's comment
Mike

It was probably not approved at the demand of AT&T and other carriers.

September 09 2010 at 11:54 AM Report abuse rate up rate down Reply
dave.healey

This is kinda putting in writing what most intelligent individuals interpreted for themselves.

Unfortunately, there are still those people that bang on about why they like Android for being "open", otherwise translated as "un-controlled".

I am more than happy for Apple to apply degree's of control because its quite obvious they are only doing it to ensure the quality of user experience is maintained!

Only an imbecile would think they do it just for the hell of it :-)

September 09 2010 at 11:42 AM Report abuse rate up rate down Reply
1 reply to dave.healey's comment
Mike

Agreed. There wasn't a single thing on that list that I didn't expect to be there.

September 09 2010 at 11:54 AM Report abuse rate up rate down Reply
Mike

Awesome.

September 09 2010 at 11:38 AM Report abuse rate up rate down Reply
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