Panasonic's iPhone-powered augmented reality T-shirt

This little video shows off what most of the augmented reality features we've seen so far look like; they're cool, but not all that practical or useful. The idea is supposed to be an ad campaign for Panasonic's 3D televisions, so they gave away special AR shirts and a free iPhone app. If you find one of the shirts in the real world, you can point the iPhone app at it, and instead of just the AR code, you'll see an actual animated animal sticking its head out, framed in a Panasonic television.

It's a cool effect, but of course, it's totally cosmetic. You can't actually interact with the animals at all (other than simply taking pictures through the viewfinder and sending them off on Twitter). And it's an ad for a separate piece of tech, so it's nothing to actually do with the iPhone or even Apple. But still, every experiment with AR gets us closer to using the technology for something really interesting.

[via Dvice]

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Source: http://panasonic.jp/viera/iphoneapp/promotion/

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This little video shows off what most of the augmented reality features we've seen so far look like; they're cool, but not all that...

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Stephen Danger

3dvia has been doing this type of stuff for over a year.

http://www.youtube.com/watch?v=TzCMAgVrPFc

September 09 2010 at 5:25 PM Report abuse Permalink rate up rate down Reply

Bellman

One of the few useful AR apps I have ever seen is in the Lego store in Rockefeller Center in NYC. Certain boxes in the store can be held up to a screen and an animated version of the Lego model inside the box then appears on top of the box. You can rotate the box to see the model from various angles and such and see what it's like when it's built. Very cool and actually useful. Check it out if you are ever in NYC.

September 09 2010 at 4:54 PM Report abuse Permalink rate up rate down Reply

Abcmsaj

wait until you see the feature that comes PREINSTALLED and for FREE on the new Nokia N8. It's bloody incredible, and very similar to this.

Basically, Nokia are working in conjunction with a top Hollywood effects agency to produce this app which lets you add movie-style effects to any footage you film with the 720p camera. It works by you printing off an "X" (similar to the ? on the t-shirts in this video) and then the app edits the X from the video during rendering.

Takes about 45 minutes to render a 10 minute movie but the finished video is PHENOMENAL. I was blown away when the Nokia rep demoed it to me.

September 09 2010 at 4:10 PM Report abuse Permalink rate up rate down Reply

1 reply to Abcmsaj's comment

wygit

cool.. more vaporware.

September 09 2010 at 5:11 PM Report abuse Permalink rate up rate down Reply

wygit

The item you've requested is not currently available in the U.S. store.

:(

September 09 2010 at 2:03 PM Report abuse Permalink rate up rate down Reply

Nathan

"Let's see the pleasant picture!" So Japanese.

September 09 2010 at 1:55 PM Report abuse Permalink rate up rate down Reply

Tibastral

It's really funny, because I already have seen of something like that in a website : http://www.mytwittshirt.com, it's not really augmented reallity, but it's data stored in your tshirt !

September 09 2010 at 1:52 PM Report abuse Permalink rate up rate down Reply