No Comment: Newsday's iPad TV ad is awfully buggy
There are certainly advantages to having your morning newspaper in iPad format: dynamic media, rapid updating, search and more... but not every aspect of the new digital age is an improvement over the old ink-on-dead-trees approach to the news.
We wouldn't want to spoil the fun of Newsday's ad for its new iPad app, so we'll simply give you the video with No Comment.
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Source: http://nynewsday.com/
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Update: It appears Newsday has had to pull the video (embed left for posterity below). Rumor has it Apple forced them to do it. Which is...
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HOW COULD HE?!?!!?!?!
September 12 2010 at 6:16 PM Report abuse Permalink rate up rate down ReplyWell, now Steve Jobs knows what new feature is needed on the 2nd gen iPad.
A bug zapper..
Ha ha ha.... this is the best ad ever!
September 10 2010 at 9:00 PM Report abuse Permalink rate up rate down ReplyStudies have shown that many people are more afraid of loss than the chance of gain.
To put this ad into perspective: What does a base level iPad cost? A couple hundred bucks?
Ad agencies are often paid thousands of dollars *just for the brainstorming session around a white board*. They could save all that money just by spending a couple hundred bucks and smashing an item that people are emotionally tied to.
The ad, in turn, causes people to freak out over the loss of the ipad ("What a waste!"), which they can relate to emotionally, and the video ends up going viral as they show it to all their friends.
Whoever came up with this ad campaign was a freaking genius, regardless of whether or not the app actually works or not.
Another example of this type of advertising is the "Can it Blend" campaign, which was a brilliant way to make millions of dollars on sales of a blender, for the comparatively minuscule cost of shredding household items and gadgets such as the iphone, which people are emotionally tied to.
Where is the disclaimer saying no ipads were harmed in the making of this app?
September 10 2010 at 5:50 PM Report abuse Permalink rate up rate down ReplyPredictable...but still funny ad.
September 10 2010 at 4:58 PM Report abuse Permalink rate up rate down ReplyI thought you were referring to 0:06 when the app doesn't respond to the touch.
September 10 2010 at 4:53 PM Report abuse Permalink rate up rate down ReplyI don't think the glass would shatter like that.
still funny though.
I guess that's what happens when you let the kid who mows your grass, do a video for you!
September 10 2010 at 4:04 PM Report abuse Permalink rate up rate down ReplyHot Apps on TUAW
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