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Yahoo! CEO: iAds 'going to fall apart' for Apple

Known for her salty language and accordian playing, Yahoo! CEO Carol Bartz isn't your typical Internet executive. Along with other comments in a recent Reuters interview, Bartz stated that she felt Apple's iAd service was "going to fall apart for them," since "Apple wants total control over those ads."

Apple, of course, is known for having total control over a number of things: the design of its products, content in the App Store, development of apps, ad infinitum.

AAPL (at 10:46 AM EDT on September 16, 2010): 271.81
YHOO.O (at 10:46 AM EDT on September 16, 2010): 14.04

Need we say more?

[via Business Insider]

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Known for her salty language and accordian playing, Yahoo! CEO Carol Bartz isn't your typical Internet executive. Along with other comments...
 

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ajlowndes

yes... you need to say how many stocks each has on issue and how much they grew/didn't grow since launch. Prices on their own don't mean anything

September 17 2010 at 2:36 AM Report abuse rate up rate down Reply
Mark

Honestly, the stock price is entirely unreflective of whether Carol Bartz is right. Apple makes huge profits, but those profits come from selling hardware, software and media. Not ads. Apple actually has astonishingly little experience in the online advertising realm (can you think of a single apple webpage or webservice with an ad in it?).

That doesn't mean that they'll do it wrong. It just means that regardless of stock price, the CEO of a company that takes in billions of dollars anually of advertising is qualified to speak on this topic. Whether she's using the opportunity to give an honest assessment or simply to trash-talk a new competitor is debatable, and whether she's right or wrong remains to be seen. But the stock price of these two companies doesn't tell us jack about who's making the right call here.

September 16 2010 at 5:58 PM Report abuse rate up rate down Reply
Michael Murdock

What Steve should do is buy Yahoo (Apple can easily pay for it in cash), then FIRE the entire executive wing, especially BARTZ, Kill off ALL of their "golden parachutes" and then hire me back to run that side of the new company.

With a team that he and I work on bringing together, the success of it would be even more guaranteed. Additionally we wouldn't have WitchHazel sitting at the top of the heap on her millions wishing that the market cap of Yahoo was even in the same GALAXY as that of Apple.

Oh wait she'll probably say "WHO THE FCK does HE THINK HE'S TALKING TO?" The MRS Jerry Yang of Yahoo. She really should be tossed out like a used kleenex and sent on her way.

$14.04 trading price? HELLO!!! Yahoo Board I think you should have taken my offer. Getting into bed with BING did NOTHING to elevate your company stature.

Michael Murdock, CEO

September 16 2010 at 4:20 PM Report abuse rate up rate down Reply
Rego

This is clearly a case in which Carol Bartz "should mind her own business".

September 16 2010 at 3:46 PM Report abuse rate up rate down Reply
redcard

One thing I find really weird about tech blogs: everyone on them seems to be a lawyer

September 16 2010 at 1:35 PM Report abuse rate up rate down Reply
iPhone user

Maybe Microsoft can finish their hostile takeover. They're halfway there now that Bing has replaced Yahoo search.

September 16 2010 at 1:32 PM Report abuse rate up rate down Reply
dugnsand

"According" playing? What instrument is that exactly?

September 16 2010 at 1:26 PM Report abuse rate up rate down Reply
1 reply to dugnsand's comment
longterm

It varies accordion to who you ask.

September 16 2010 at 1:49 PM Report abuse rate up rate down Reply
Reno

Of course you need to say more!

I'm no rocket scientist, but what in the world do the stock prices for Apple and Yahoo! have anything to do with Ms. Bartz comments being true or false? Or that she's known for using salty language? Or that Apple likes to control everything?

Answer: Absolutely nothing!

This particular article was a complete waste of bandwidth.

September 16 2010 at 1:25 PM Report abuse rate up rate down Reply
longterm

... not to mention misuse of words. Does anyone on TUAW ever proofread?

It's not "according" player, it's "accordion," at least that's what I'm guessing he meant.

September 16 2010 at 1:17 PM Report abuse rate up rate down Reply
Brett

Jordan, while I agree with the majority of what you're saying here, I have to take issue with this:

--"content in the App Store" - Yes, yes they do. And look at all the complaining.--

There's a fair amount of complaining, but there's also a ton of happy customers. Somewhere around 50 million of them, and growing by tens of thousands a day. I'd have to take a wild guess that the sound of the complaints is being drowned out by those clamoring to get their hands on an iOS device...

September 16 2010 at 1:13 PM Report abuse rate up rate down Reply
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