Adidas kills $10M iAd deal

This is really about Nike, isn't it?

As a developer of an app that RELIES on iAd revenue, this is very sad if it's true. I'm all for quality ads, but Apple needs to lighten up a bit. I doubt the ad was shabby by any means if $10m was behind it.

They rejected it because of the "Ad" in "Adidas". Add an "i" to that and you have users suddenly stopping, wondering where they are, running into walls and rolling around on the floor with spastic movements.
Considering how many people own iPhones, that's a serious concern.

So Apple rejected an ad they designed?

Three times?

Doubtful

I recently spoke to an iAds sales rep and they said that Apple's hand in creative for the ads was optional when they work with advertisers.

I click on every iAd I see for two main reasons.

1) it will either be a quick ad for an app on the app store, or a fairly cool experience (like the Klondike bar ad!)
2) I can close the ad and be back in my app, where I left

I would still do it for the second reason, you know, if the dev has put it there to make few bucks, then why not linger on it and click a few of the internal links. But if the ads weren't something cool, that'd do more damage to the iAd brand than the money they would have gotten from Adidas.

The original story actually cites 'scuttlebutt', notes they 'supposedly pulled .. its ad camapign' and notes they are unconfirmed rumours. That little aspect seems to be missing from the TUAW pick-up. Read a little more carefully Dave.

Apple designs the ads for the companies? are you sure?

Adidas doesn't want Apple dictating to them anymore than Apple wants Fox or NBC dictating to them. Fair enough, not sure why this is news.

Adidas not stupid. They knew pulling the $10mil and getting the press was advertisement enough. Now THEY look like the david who stood up to Goliath, ... and it didn't cost $10mil.

I have seen 2 iAds on my iPhone. The 1st was the Nissan Leaf one that Jobs showed off at the Apple event. The 2nd was a weird one. It was for some kind of space tourism. It looked very unprofessional and looked fake to me.

Jobs just wants everything to look nice on his phone and given the success he has I can see why he'd be like that.