Why the Mac App Store rocks for developers
No matter how good your application is, no matter how novel, how brilliant, how special -- none of it matters if you don't have anyone to use it. The iOS App Store changed the way developers work by providing a streamlined channel between software developers and potential customers.
Consider my APIkit scanner application. After opening the app to public beta a few months ago, I may have gotten about 200-300 users. Total. (And a grand total of zero feedback, but that's a completely different gripe about public betas.) Contrast with App Store.
As far as I can calculate, I have now shipped well over a million apps on App Store -- that's extrapolating from the 600+ thousand copies that iTunes Connect tells me I've pushed out in the last six months, not including updates and such -- just individual purchases. And no, I haven't earned much from those purchases because nearly everything I've put on App Store to date has been free.
That's not the point.
Being able to touch that many people's lives, and offer them a few nice utilities is the point. Even as a primarily free developer, it's brilliant to know that I can create apps that matter, that entertain, and that help. I love when people write me and say: "This app is fun" or "helpful" or "silly" or "delightful." And I wouldn't have been able to do that without App Store.
I've got a ton of lonely little Mac apps sitting on my back burner that I think can help a lot of people. And now there's a chance that I can share them in a meaningful way.
Now, step back and consider this from a business point of view. If App Store has done this much to help me reach people as a free dev, consider what it can do for a Mac developer's bottom line. App Store sells apps. It connects customers to content and developers to an audience. And that's why it matters.
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Source: http://developer.apple.com/
No matter how good your application is, no matter how novel, how brilliant, how special -- none of it matters if you don't have anyone to...
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I think this could be a gold mine for devlopers. They make a app send it to apple and then bank the $. No ads needed, no hosting no credit cards to worry about.
October 21 2010 at 9:38 AM Report abuse Permalink rate up rate down ReplyThis is a great thing as long as Apple allows other sw installation methods as well.
October 21 2010 at 5:59 AM Report abuse Permalink rate up rate down ReplyYou have to be a paid (not free-registered) mac developer just to see the information about this? WTF is that?
I'm a paid iOS developer and registered for the free Mac developer program since I don't write Mac apps for release. Now they want me to pay just to *decide* if I want to start?
I think most of the people here are missing some important considerations and understandings.
1) The mobile world is very different from the "PC" world. A vast majority of applications being sold for mobile devices are what I would call "short" applications. Short applications are highly focused on a very select interaction. Where as a desktop application for the PC is loosely focused on a generalized objective and is built to provide a more involved experience to achieve a full end-result. The best way to compare this is in the difference between a novel and a short story.
2) Steve himself stated that the appstore would be just one of the ways for acquiring an application. He did not state that it would be the only way. The reasons behind building an appstore for the desktop is very different from the reasons for doing so for mobile devices. It will take many years for and/or a very dramatic shift to lock-out external distribution models for the desktop. Also consider the fact that Apple will have no success in forcing the big players into an exclusive appstore model.
3) At no point has there ever been a block on third-party static libraries for the development of native mobile applications. Even if the appstore became the sole distribution of Mac applications, These third-party static libraries could still be used. Where it could get (helpfully) interesting is if they locked out Java, Qt, and a few other frameworks that do not use native source (Cocoa / Objective-C). Keep in mind that the locking down of the appstore from other non-native environments is not a bad idea from a user experience perspective. Java, Qt, and Adobe Air all have had their fair-share of untoward user experiences.
4) Keep in mind that even-though Apple will take 30% from the top of a sale, this usually is comparable to same overhead in operations and advertising expenses that occurs in the current distribution model.
Who knows... maybe my own perception is... well... distorted.
Is apple going to host the bandwidth and charge like iOS, or are the devs going to host there own apps?
October 20 2010 at 7:05 PM Report abuse Permalink rate up rate down ReplyUndoubtedly Apple will host the files. Otherwise you could get a developer who pushes out software, gets listed on the Top Apps list, then secretly swaps in a different file (because he's hosting it, who's to know) riddled with malware, and suddenly everyone has a bad taste in their mouth when they think of the Mac App Store.
For quality control purposes, and definitely revenue control reasons as well, Apple will be executing this just like the iOS App Store.
I can't buy shrink wrapped Mac software anywhere near where live and the number of times I've followed searches to "Free software that does X" and ended up with some watermarked crapware beggars belief.
I don't see it as a threat to existing devs as you can still use existing routes to obtain your apps. The vast majority of Mac owners never buy any software anyway. They buy the machine to perform a task and it does that till it gets replaced.
Do you think I could buy Adobe Creative Suite on the Mac App Store?
If done right, this could very well clamp down on a lot of piracy as well. Or at least make it that much more difficult. Same effect that Steam has on the games it distributes.
October 20 2010 at 6:38 PM Report abuse Permalink rate up rate down ReplyCan developers charge more for the app store version?
October 20 2010 at 6:28 PM Report abuse Permalink rate up rate down ReplyMaybe so. I'm all for another easy way to download/install/buy apps. But I think it's difficult to compare the iOS App Store with a Mac App Store since users can currently get Mac apps from dozens of places, including a developer's own site--but there's only one (legitimate) place to get iOS apps. I think I kind of prefer downloading an app (say, something like MarsEdit, for example) from the developer's site. How often are Apple's current Downloads pages used now? Same thing, without Apple's portion of the booty. And as far as automatic downloading of updates, isn't the Sparkle framework and the like widely in use?
October 20 2010 at 6:26 PM Report abuse Permalink rate up rate down ReplySeems great for you since you don't care about making money, but this is basically a 30% revenue cut for many developers. Boycotting the store will be tough since users will be less willing than ever to look for software outside the store.
October 20 2010 at 6:18 PM Report abuse Permalink rate up rate down Reply30% pay cut? You'd only need to sell 15-20% more software to break even, and you'd probably sell much, much more volume than current sales, not fractions more sales.
October 20 2010 at 7:40 PM Report abuse Permalink rate up rate down Reply30% of what?
A smaller percentage of a great big pie is often much more than a large percentage of a small pie!
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