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iPhone passes BlackBerry in worldwide market share

It's not an earthshaking event, but the occasion should be marked. According to StrategyAnalytics, the iPhone has passed RIM (BlackBerry) as global smartphone shipments reached 77 million units in the 3rd quarter of 2010.

According to the report, the iPhone sold 14.1 million phones, while RIM moved 12.1 million. For RIM, the news gets worse, as the company dropped 16.1 percent in sales from the previous quarter. Nokia is still way out in front with 26.5 million sales, but it also dropped more than 3 percent while the iPhone was up 18.3 percent.

Recently, RIM CEO Jim Balsillie got into a nasty back and forth with Steve Jobs, after Jobs heaped scorn on the upcoming 7" BlackBerry tablet product as 'dead on arrival.' Balsiille responded that people are 'getting tired of being told what to think by Apple.'

[Hat tip to The Loop]



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It's not an earthshaking event, but the occasion should be marked. According to StrategyAnalytics, the iPhone has passed RIM (BlackBerry)...
 

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Shaun Murray

Huh? The figures in this article are a load of crap.

Nokia sold 26.5m smartphones this quarter. Last quarter it sold 24m smartphones. How is that dropping 3% of sales?

Answer - it's not. Nokia gained 10% since last quarter. Nokia are up 61% since the same quarter last year.

The RIM figures are off too. It was 12.1m last quarter and they're advising 13.3 - 14.4m for this. They've not announce Q3 yet. Again, that is not a 16.1% drop in sales!

iPhone sold 8.4m last quarter and 14.1m this quarter just gone. That's more than 18.3% sales growth. But that's a normal cycle for Apple. Their sales drop in Q1 and Q2 before a new model in Q3. There's a rush of sales and then they drop like a stone.

Apple have passed RIM once before - Q3 2008 when the 3G was released.

Go look at the graph here...

http://www.asymco.com/2010/10/22/nokias-moderate-intelligence-phone-performance/

Notably, we're missing Android in both these reports but it's difficult to do because Android isn't just one manufacturer.

October 24 2010 at 6:19 PM Report abuse rate up rate down Reply
1 reply to Shaun Murray's comment
Brett

I didn't run the numbers myself to confirm, cause I just don't care enough, but typically sales numbers are compared on a year-over-year basis. So generally a company will compare Q3 2010 with Q3 2009, rather than Q2 2010. This is due to seasonal trends; e.g. even if retailer has a spectacular post-holiday season, it will always look like bad results when compared with the holiday season which has a huge percentage of annual sales.

Not saying the numbers are right, or this is how these numbers in particular were handled, but it's worth a consideration.

October 25 2010 at 9:24 AM Report abuse rate up rate down Reply
Austin

I still find the blackberrys overly complicated, with all this business with BIS BES etc just to get internet, and also not very usable compared to iPhone. Things like, you can't set-up internet email unless you have a dataplan, even though wifi is connected!?!?

So I just can't be bothered with all that. Poorly designed outdated devices.

I used to have a blackberry perl before the iphone came along, and I loved it, as a phone, but when iPhone came out I switched and have never looked back.

October 24 2010 at 11:20 AM Report abuse rate up rate down Reply
Steve

I'm a 60 yr old "early adopter" not in the tech industry. I'm in the car business. I listen to my kids and others thoughts about tech and then decide for myself. I was recently issued a Blackberry by my current employer as it has the 2way radio feature that is useful at a large dealership. I have to say that most of the time it sits on my desk unused. To me it is "old technology" and in no way can come even close to being as simple and easy to use as my iPhone 4.

October 23 2010 at 11:15 AM Report abuse rate up rate down Reply
robertrobert

It really depends on your preference. I personally went with a Palm Pilot, that has a touch screen AND a keyboard much like a blackberry. I can see why people like both of them - they do have their pros and cons. The touch screen does seem to be rather difficult at times - but the Iphones are sleek and have a lot of great features.

October 23 2010 at 6:53 AM Report abuse rate up rate down Reply
chris

I noticed you you aren't suggesting that RIM consumers are not repeat buyers. Is that because it would not suit your agenda? Yes, it fits the pattern. iPhone users are more likely to upgrade and you have a problem with that. Apple's success is your curse. Sucks to be you, troll.

October 22 2010 at 9:53 PM Report abuse rate up rate down Reply
redcard

Just like the first commenter, you're getting confused between install base and market share.

October 22 2010 at 8:11 PM Report abuse rate up rate down Reply
gimpymw

Balsiille responded that people are 'getting tired of being told what to think by Apple...

... sort of the way the NHL got tired of Balsille saying that he was going to be NHL team owner I guess.

October 22 2010 at 7:45 PM Report abuse rate up rate down Reply
adam gordon

IMHO, Apple isn't telling people what to think as much as it's listening to what people want and giving it to them (the app store issues notwithstanding).

October 22 2010 at 6:59 PM Report abuse rate up rate down Reply
6 replies to adam gordon's comment
redcard

I'm shocked Nokia are only selling 25m, considering they have about 100 different phones at 100 different price points.

October 22 2010 at 6:40 PM Report abuse rate up rate down Reply
1 reply to redcard's comment
TIm

This is smartphones only though .. Nokia sells tons of feature phones as well, what I guess is what you mean.

T.

October 23 2010 at 6:51 AM Report abuse rate up rate down Reply
Logic Bus

I think Apple's competition is getting tired of being told what to think, but not customers.

October 22 2010 at 6:40 PM Report abuse rate up rate down Reply
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