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Rumor: Apple retail app to offer "check-ins," connect employees and customers

Apple Store Lincoln Park Chicago, IL USA by Thomas M.

MacStories has heard an interesting rumor: that Apple's recent work in location-based networking and "check-in" software will be used inside of Apple's retail stores, specifically to provide better service from employees there. Not a lot is known yet (and MacStories doesn't reveal the source of the info, though presumably it comes from someone who works in or with Apple retail), but the rumor says that Apple would provide an app that's specifically designed to help coordinate the experience of visiting an Apple Store. A customer could check in and set up appointments directly from the app, get push notifications, and even see photos of employees assigned to help them. Employees could also use the app to track customers in the store and receive information about what they were there for.

It all sounds very interesting -- we know for a fact that Apple employees went through some training just recently for the upcoming holiday season, so this app could have been one of the topics discussed. Something like this would definitely streamline things at the Apple Store, and move from the very ad hoc way of splitting up customers and employees to a more directed kind of connection. We'll have to see what Apple reveals as we move closer to this year's holiday sales season.

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