Netbook demand plummets while shoppers snap up iPads

An October survey by market research firm ChangeWave spells doom for manufacturers of netbooks. While just a few holiday seasons ago the cheap little PCs were on everyone's Christmas list, now they're only attractive to 14% of people who are considering the purchase of a laptop computer. At their peak, almost a quarter of laptop customers wanted inexpensive netbooks.
Why the big change in such a short amount of time? The iPad, which is attracting the attention of buyers who want a small, portable device for web browsing and email. It doesn't appear that the upcoming flood of iPad competitors is having much of an effect, either. ChangeWave's data (based on a sample size of 3,108 consumers) shows that a whopping 80% of potential tablet buyers are considering the iPad, a figure 10 times that of the next closest competitor -- the still-unreleased RIM Playbook. A tiny 3% of tablet buyers are opting for the Android-based (and also unreleased) Samsung Galaxy Tab (see next page for graphic).

Part of the iPad's mystique must be the amazing satisfaction ratings it gets from users. According to ChangeWave, 72% of iPad owners consider themselves "Very Satisfied" with their purchase, 23% being "Somewhat Satisfied," 1% being "Somewhat Unsatisfied," and none being "Very Unsatisfied." The remaining owners replied that they "Don't Know" if they're satisfied...

Now that Apple has ramped up production and distribution of the iPad, it's entirely possible that this upcoming holiday shopping season could be the "season of the iPad."
[via AppleInsider]
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An October survey by market research firm ChangeWave spells doom for manufacturers of netbooks. While just a few holiday seasons ago the...
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This article and "survey" is pure crap... A pour attempt to compare apples vs oranges. Especially to draw a conclusion that the iPad is affecting netbook sales.
November 03 2010 at 12:38 AM Report abuse Permalink rate up rate down ReplyNetbooks are stupid because they run Windows.
November 03 2010 at 12:24 AM Report abuse Permalink rate up rate down ReplyThis is a really intelligent comment - thanks for that.
November 03 2010 at 7:15 AM Report abuse Permalink rate up rate down ReplyI see several problems that ended up making netbooks a no go.
1.
Windows and ATOM do not mix well at all. Even though we always get someone chiming in saying how great his netbook is, the sad reality is performance sucks.
2.
Netbook makers gave up on Linux. Linux needed a champion on the netbook platform in the same way that Apple pushed iOS. A big key there was app store which has more to do with selling iPhones and iPads than many want to admit to.
3.
Usabiliry of the micro screens and keyboards has been another big issue. It is no surprise that Apple didn't compromise here with their rev'ed AIRs. Laptop keyboards are small enough as it is and the netbooks had really crappy keyboards. Likewise screen quality was terrible, especially when little was scaled for the screen resolitions.
In any event I agree with the other points alluded to here and believe the netbook decline was on its way well bwfore iPad. It will be interesting to see how Apples new AIRs sell afyer the early adopter crowd gets their fill. In a sense Apple avoided all of the known netbook issues except one. AIRs do not run windows, they don't have an ATOM inside, they don't have cramped keyboards or lack in memory. The only issue they do have is the high resolution display that makes things cramped on screen.
Honestly I expect a manufacture or two to take another stab at the sub notebook market and likely model the product after Apples new AIRs. With AMDs new chips and new ULV processors from Intel they might end up with accepyable product. That is if they can find a viable OS.
Netbooks are designed to do a set of tasks while being low cost and focussing on battery life. Think about what they do - web browsing, email, communicating (e.g. skype with video), document editing/note taking, giving presentations, media playback while being portable.
They do these things just fine. In fact, much better than the ipad which is just too gimped to be useful - no real keyboard, 4:3 aspect ratio, no flash video, limited storage, no webcam, no expansion. The ipad is just *not* for content creation or doing work. I can take my netbook on the road as the only computer I take and be fine - I really doubt you can say the same about the ipad.
I can easily send long, complex emails and write documents on my netbook using the keyboard which is OK - not great but OK, and infinitely preferable to a virtual keyboard. If I find performance limiting I can add a standard SSD or add memory.
Regarding the Apple app store - sure there are a lot of apps but a) many of them are casual games or time fillers b) I have the choice of any windows app on my netbook which is many orders of magnitude more than the appstore.
If anything I expect the Air to hit ipad sales not "conventional' netbooks.
So - why are netbooks so 'stupid'?
My little eee pc is small, light, has amazing battery life, is pretty tough - and with 3 USB3.0 ports, 250GB hard drive, SD slot, wifi and gigE, VGA connector it's great for getting work done on the go - making notes, email/web browsing, doing presentations or even watching moves. It's also cheap - so if I drop it and break it I just buy another. Because I'm using Windows Live Mesh, all my documents are synchronised between the netbook and my desktop.
You know what is stupid? The ipad. Get real people - the ipad is just a gimmick.
Window 7 doesn't run worth a damn on a netbook. Plus they give you "starter edition", which is really stripped down. Also, I think the people that bought netbooks didn't like Vista, and 7 looks the same.
I knew netbooks would drop off once they stopped being able to put XP on them.
The iPad is not helping netbooks at all, but, it's not really in the same price bracket. (The $449 refurb 16Gb is close though)
It will either take a linux distro that is purpose built (ie not ubuntu, more like Meego or Jolicloud) preinstalled to fix netbook sales, or if XP Home is allowed again. It is Microsoft that killed netbooks by requiring 7.
(Of course, you could argue that Microsoft created the demand for netbooks in the first place, as netbooks were new machines regular people could get in a store with XP on them in the time of Vista)
Just a theory
I think people finally realized that netbooks are stupid.
November 02 2010 at 4:23 PM Report abuse Permalink rate up rate down ReplyI agree the iPad is impacting netbook (and notebook) sales, but that can't be the only factor here. The decline in netbook sales began six months before the iPad was announced; as much as we geeks like to follow rumors, I doubt the entire netbook market was putting purchases on hold due to rumors six months in advance of the official announcement.
Is it possible that the netbook market had a major boost of excitement, and then people realized it wasn't all that great after all? Can't really speak from experience, netbooks never held much attraction for me in the first place.
i'm sticking with my theory that we'll look back at netbooks as "the Recession Computer"
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