UK iPad subsidy plan to be announced later today
Everything Everywhere is the UK's largest mobile network operator, and it owns the UK telecom brands Orange UK and T-Mobile UK. According to Marketing Week, the two telecom brands are expected to issue a formal announcement on November 22 that they will sell the iPad at their dual-branded stores. Not only will the Everything Everywhere stores be carrying the iPad, but they will also offer a discount plan to consumers who enter a service contract with their telecom brands.The discount plan to Orange and T-Mobile subscribers could mean up to 70 percent off of the iPad price tag if the subscriber signs an 18 month or 2 year contract. This is pretty big news, since this is the first widescale iPad subsidy being offered to consumers. Hopefully, Everything Everywhere is merely leading the charge, and we'll soon see iPad subsidies from other mobile carriers.
No further details have been offered yet, although we should expect more contract details with the formal announcement soon.
Share
Categories
Everything Everywhere is the UK's largest mobile network operator, and it owns the UK telecom brands Orange UK and T-Mobile UK. According...
Add a Comment
Great news, though until contract tenture, pricing, and allowances are revealed it's hard to say whether its worth the subsidised price.
Currently having an iPhone 4 (on Orange) I'm annoyed that I cannot use its thering ability on a WiFi only iPad without using an intermediary device. I'd much rather enable tethering (and pay the extra cost) on my iPhone and share with any device that needs 3G data than having seperate devices all with their own 3G radios, SIM cards, and PAYG/monthly data plans!
Unless this gets reseolved by the time the 2nd gen iPad is released I'll most likely buy a MiFi (unlocked) and PAYG SIMs for the big five networks here in the UK and switch them out as needed.
I'm glad this is happening as it means I may be able to get one now, I am kinda surprised it hasn't happened earlier really though.
November 22 2010 at 6:58 PM Report abuse Permalink rate up rate down Reply'Nothing Nowhere' would be a more appropriate name for the company at the moment. Since the iPhone, the Orange network has suffered huge congestion, especially in London. I think their priority should be to sort their network out first before they even think about pushing iPads deals to unsuspecting new users.
November 22 2010 at 3:16 PM Report abuse Permalink rate up rate down ReplyWe'll see what they come up with but I doubt if you'll be going 'wow' more like 'is that it'.
November 22 2010 at 3:15 PM Report abuse Permalink rate up rate down ReplyI think this will catch wind here in the U.S. as they know people who can't afford to buy it flat out will take the opportunity to buy it cheaper. This makes sense come April or so when the new iPad is released. More providers, more contracts, more $$$.
November 22 2010 at 2:36 PM Report abuse Permalink rate up rate down ReplyDeals of the Day
more deals- Cases for New iPad at HandHeldItems: Extra 20% off, $2 credit, from $3 + $3 s&h
- $15 Apple iTunes Gift Card for $8 for new Saveology customers
- Retro 80's Case for iPhone for $11 + $2 s&h
- HHI 360 Dual-View Stand Case for new iPad w/ $2 credit for $12 + $3 s&h
- HHI ReElegant Smart Cover Companion Case for new iPad from $5 + $3 s&h
- Used Apple iPad 64GB WiFi + 3G for $240 + free shipping
Software Updates
more updatesFeatured Stories
more stories
Popular Stories
TUAW (or The Unofficial Apple Weblog) is a website devoted to tips, reviews, news, analysis and opinion on everything Apple.
5 Comments