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iPhone owners uniquely loyal to Apple

iPhone 4A survey of over 2,600 mobile phone users in Brazil, Germany, Spain, Britain, the United States and China shows that only about 25 percent of smartphone owners are loyal to their current operating system. The survey by German firm GfK found that 56 percent of smartphone owners were open to trying a new OS with their next phone, with only Apple bucking the trend with a 59 percent loyalty rate to iOS. Microsoft users were the least loyal to their OS with a 21 percent loyalty rate, while BlackBerry came in at 35 percent, Android at 28 percent and Nokia/Symbian at 24 percent.

Lead analyst on the survey Ryan Garner told Reuters that "Loyalty with a handset is a lot more complicated these days in that people buy into experiences at the high-end level. If a phone doesn't do what it says it will do or what the owner hopes it will do, the maker will lose loyalty."

I am not sure that the only factor in loyalty is the OS itself, because as an iPhone user, I find myself incredibly frustrated with AT&T's service. Three of my friends have defected from iOS over to Android in hopes that they can use their phone to make phone calls, even though they would have preferred to stay with an Apple product due to the symbiosis with their home computer setup. But with the iPhone's market share still growing, Apple is definitely doing something right to keep those 59 percent of users loyal.

Is the brand of the OS your only determining factor as to what smartphone you go with? Or is it a combination of OS and level of service? Leave your comments below.

[via electronista]



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A survey of over 2,600 mobile phone users in Brazil, Germany, Spain, Britain, the United States and China shows that only about 25 percent...
 

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François

I would like to say the the iPhone loyalty with the underlying Verizon option is, in my opinion, particular to the US.
In France, Orange was initially the sole provider for iPhones. A later decision by the Council for Competition ruled this as unfair, and now the 3 major carriers can sell iPhones with their own plans. The result has been a noticeable increase in iPhone sales.
Now, it helps that all carriers use the same communications protocol; this is one area where regulation is good.

November 30 2010 at 4:30 PM Report abuse rate up rate down Reply
Aditya

I've been using an iPhone for 3 years now - I love Apple products - have an iMac at home and a Macbook Pro and Mac Pro at work - but I literally can't take my iPhone+AT&T any more. I think I've outgrown it. I haven't moved to iPhone 4, but unless they come out with something stunning with iPhone 5, I'll likely head over to that humongous 4.8" Acer Android smartphone.

November 30 2010 at 1:39 AM Report abuse rate up rate down Reply
Tristan Thomas

Just because Apple has more loyal subscribers does not mean anything. Why do I say this? That would have to be because Android is still surging in market share while Apple is loosing. So my next question is if Android users want to leave Android where are they going? Statistically it is definitely not Apple.

Even Daring fireball's John Grubber thinks " Android is winning"

check out the article here: http://getyourgadgetsgoing.com/2010/11/29/apple-users-are-more-loyal-but-android-is-winning/

November 29 2010 at 8:45 PM Report abuse rate up rate down Reply
Faye

I currently have an iPhone 3G. My ATT contract just ended early this month. As soon as a Verizon iPhone comes out, I'm going to head to my favorite Apple store and get it! I live in a part of Brooklyn with cell towers all over, and I am lucky to get two bars at times!

November 29 2010 at 7:46 PM Report abuse rate up rate down Reply
Tjp

It is not unusual to be happy with products that work well.

Kin was a disastrous UI to the point of answering a call when handed a ringing Kin took asking directions (hint: tapping on the small Answer text in the crowded screen doesn't do it), Windows Phone 7 phones are equally obnoxious to navigate around with scrolling scrolling scrolling required to get somewhere.

When the CDMA iPhone hits then there will be no part of the market space the iPhone can't penetrate in mobile phones. LTE will happen too, I predict, but Apple will do this in its own time. There is no reason to produce a specific LTE model or universal model with LTE and increase the phones manufacturing cost until the LTE networks are more fully deployed. Unless of course another "universal" chip arrives that includes LTE and is cost competitive.

Buy smart smart phones. The most buzz word features is not always the best experience, good design keeps Apple's users happy, along with excellent service. I have only needed one iPhone replaced but it was clearly not something covered under warranty and Apple replaced it for "good will" (I am a developer and I do buy at least one of every new "iDevice" for testing).

November 29 2010 at 6:22 PM Report abuse rate up rate down Reply
Jeremy87

I'm loyal to iOS because my first gen iPhone was awesome and my 3GS is even better and the next one is gonna rock my world. It comes down to the OS. It's so uniform and predictable. No weird fonts or gross variances in UI. It's familiar. The hardware is also top notch and my brother's iPhone 4's Retina Display makes me jealous everytime I use. It's incredible. Also, my AT&T service isn't bad either. I'm almost always on 3G and get from 2 to 6 Mbps. If I had to defect, it'd be to Windows Phone 7 Series. Android is to disjointed for me.

November 29 2010 at 5:44 PM Report abuse rate up rate down Reply
cyrilthewiz

This is true. My iPhone 4 is the best phone I have had, I will not and do not plan going to android because I like my bought apps, and if I switch they will be lost. I do not want to use a credit card to buy apps (iTunes gift cards). iPhone has excellent and does what I need it to do!

November 29 2010 at 5:36 PM Report abuse rate up rate down Reply
Darrin

I bought the 1st iPhone in 2007 about a month after they came out. I would not say they Apple is the best user company but I can say they since being an Apple fan I have had less trouble with any of the products. There are many things Apple could do better on the iOS. I think they know how but for some reason they don't. But as of today, I am surrounded by the Apple logo. I became a Mac house in 2008 and now have iPads, routers, etc. Where I can say Apple excels is their customer service. Since 2007 I have had to call tech support less than I did with my Windows PC from various manufacturers. But when I do call they treat me well. They always attempt to help and never have referred me to another company as I was so many times with the Windows Machines. With Windows it was always someone else's fault. Even my wife has had great service from Apple. I have had two instance since 2007 that I got bad service. Once on the phone and I just hung up and called back. I explained what happened and the rep apologized all over themselves. The second was in a store but that eventually got worked out as well. Apple seems to have put aside the issue of the 50's where the husband bought a car because women didn't do "business". They treat my wife like a customer and help her with any issue. I have thought about defecting to Andriod and even played with the idea of having a new Windows phone but I remember how I was treated as a Windows user. As long as I can afford to buy Apple and they continue great service from a product that just works I am part of that 59%.

November 29 2010 at 5:30 PM Report abuse rate up rate down Reply
The PolyCapitalist

Auf Wiedersehen iPhone

http://www.polycapitalist.com/2010/10/auf-wiedersehen-iphone-and-apples.html

November 29 2010 at 5:29 PM Report abuse rate up rate down Reply
Michael

Probably more OS lock-in due to the money we've spent on apps!

November 29 2010 at 5:25 PM Report abuse rate up rate down Reply
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