Survey: Apple iPad catching up to Kindle
There is still a big price difference, but the iPad is challenging the Amazon Kindle as a preferred device for reading e-books in ownership and satisfaction.
That's according to a ChangeWave survey of more than 2,800 U.S. consumers. Of iPad owners, 75% said they were "very satisfied" with their devices, while only 54% of Kindle owners could say the same. When the "somewhat satisfied" numbers are added, it's a tighter competition, with the iPad scoring 96% and the Kindle getting 92%.
According to ChangeWave's director of Research, Paul Carton, the iPad has doubled its share of the e-reader market since August and is now within 15% of the Amazon Kindle. ChangeWave says the iPad has 32% of the e-reader market, which is up 16% since August, with the Kindle at a 47% share, down 15% in the same period.
Of the consumers who plan to buy an e-reader in the next few months, 42% surveyed said they would get an iPad while 33% said they expected to buy a Kindle.
It's all good news for Apple, although I still buy my e-books from Amazon and read them on my iPad because the Apple iBookstore has such a poor selection.
Subscribe to Newsletter
Software Updatesmore updates
- Dropbox adds file/folder renaming and Office document editing to iOS app
- Vizzywig 8xHD price tag now a very affordable $49.99
- Automatic targets teen drivers with License+ service
- Dropbox adds support for TouchID
- YouTube for iOS gets updated with full support for iPhone 6 and 6 Plus
- iOS 8.0.1 update now available (Updated -- Don't update!)