Millenial Media: Apple still top manufacturer, devs heading to Android in 2011

Millenial Media has released its monthly report about mobile advertising, and while things haven't changed too much from the last time they released this kind of data, the usual trends are still in place. Apple is the biggest mobile device manufacturer around, representing 25 percent of mobile impressions across its iPhone, iPod touch and iPad platforms. The iPod touch saw some growth in impressions, jumping up over the Motorola Droid and the BlackBerry Curve to take the number two spot on Millenial's network. And the Samsung Acclaim Android phone release gave that manufacturer a nice boost in impressions, pushing Samsung up to the number two spot behind Apple on the list of top mobile manufacturers.

In terms of apps, the Android platform holds the top spot in the network for most ads (54 percent to Apple's 39 percent), and has seen 10 percent month-over-month growth for the past four months. According to a developer survey, Android is also the platform that most developers expect to release apps for in 2011 (29 percent of developers plan to release apps on Android, while 20 percent say they plan to release apps on the iPad, and another 20 percent on the Windows Phone 7 platform). And games remain the leading app category across the network, with 28 percent of app impressions provided by gaming apps.

Interesting data. Of course, this is only a portrait of what's happening on this specific network, so these numbers may differ from the entire platforms as a whole. But it's clear that Apple is still the most major manufacturer in the mobile space, and Android is definitely seeing lots of action in terms of app releases. That trend will probably continue right on into 2011, as more and more developers expand into Android app sales as well as iOS.

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Source: http://www.millennialmedia.com/research/

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Millenial Media has released its monthly report about mobile advertising, and while things haven't changed too much from the last time...

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Jason

If someone already is an iPhone developer and they get asked "Which new application platforms do you plan to support next year?" They aren't going to choose iPhone because they already support that platform.

It would have been more useful if they had asked what the developers plan on using for their primary platform.

December 14 2010 at 5:04 PM Report abuse Permalink rate up rate down Reply

Adam

Wow - Miss the point maybe? This is about who's ADDING platforms - Not about who already develops for them.

December 14 2010 at 4:45 PM Report abuse Permalink rate up rate down Reply

Scott

The article text does not accurately represent the graph that it's describing - Android is the platform that developers are most likely to *add* in 2011, not the platform for which they are most likely to release apps. Or did you actually think that developers are three times more likely to release apps for *Windows Phone 7* than for the iPhone?

December 14 2010 at 4:38 PM Report abuse Permalink rate up rate down Reply

Dogzilla

Err...Why are the data for iOS devices broken into subcategories (iPad, iPhone, etc) while the data for all other devices treated as a single unit? Should be consistently one way or the other.

December 14 2010 at 4:23 PM Report abuse Permalink rate up rate down Reply

Level 5

I'm game. I own an Android device as my primary phone and an iPod Touch. I hate that the app selection is less on the Android device; truthfully I'd rather have all my apps on my Android device (since I'm under contract with T-Mobile, no iPhone for me); simply so I could have what I want to use on a single device. I think in 2011, some of that gap will be bridged.

Makes me glad Google, MS and manufacturers have all stepped up. In 07-08, most other phones aside from the iPhone were trash. The OS and UX were slow, garbage, not touch optimized (but had touch screens), and on and on. Now with WP7 and Android 2.2+, consumers have competitive options. I know that's probably up for debate on an Apple site, but considering how far the competition has come (whether you believe they're still behind or not), this is only a win for consumers.

Game on.

December 14 2010 at 2:29 PM Report abuse Permalink rate up rate down Reply