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Apple releases new Santa-themed iPhone 4 ad


Apple has posted a new holiday-themed iPhone ad titled "Under the Covers." In the ad, a mom nestles with her young son in bed while he uses FaceTime on the iPhone 4 to video chat with Santa. The mom leaves the room and the son hides under the covers, still talking to Santa.

Cut to the mom entering a room where her husband is dressed up as the big red guy. The parents have apparently recreated Santa's workshop in the garage in order to fool the boy by using every bit of technology available to them. The ad features "The Christmas Song" by Nat King Cole.

It's a heart warming spot, but personally I was hoping Apple would release a holiday iPhone ad featuring Krampus, Santa's Alpine-European demonic sidekick. Oh well, there's always next year.



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Apple has posted a new holiday-themed iPhone ad titled "Under the Covers." In the ad, a mom nestles with her young son in bed while he...
 

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Steve

AT&T has 3G? Not in Eau Claire, WI. Promised "No later than 4th quarter 2008." When iPhone 4 came out. "Definitely by the end of the year." Podunk towns in Northwest WI have it. While we are still paying full price for low end data service.

Please, Santa, bring 3G to Eau Claire! I can't count on AT&T. What's that in my stocking? Oooh, 4G from Sprint and Verizon! And my contract is up too because I didn't take the iPhone 4 bait! Yeahhh!

December 22 2010 at 7:40 AM Report abuse rate up rate down Reply
Matt

Nauseating. Are Apple ads gonna be like Microsoft ads now?

December 22 2010 at 12:37 AM Report abuse rate up rate down Reply
Mxsix

Is it me or is that version of Nat "King" Cole's song really clear and well re-mastered? I wonder if there is a similar version available to purchase.

December 21 2010 at 2:51 PM Report abuse rate up rate down Reply
Tim

Ah Facetime. It's like advertising a car that can go to the moon at the speed of light. But assumes that customers are suppose to know that it requires an optional motor than can achieve the speed of light to get there... at the speed of light.

I'm so tired of owning an iPhone and explaining to people why things work the way they work, and don't work the way they think they should.

Elaine Benes - "They shrink?"

December 21 2010 at 2:06 PM Report abuse rate up rate down Reply
John from the Falls

I'm really disappointed there was an AT&T splash at the end. The list I sent to Santa this year had a Verizon iPhone on it.

December 21 2010 at 12:51 PM Report abuse rate up rate down Reply
Scott

What?? Santa's not real?!??!!?!??!?!?!!??1!?!/11?!11!?!/!!?!!?!!!!?!

December 21 2010 at 12:21 PM Report abuse rate up rate down Reply
Justin

To those who say that this ad will destroy some kid's vision of Santa, I disagree, or at least say that it no more destroys a kid's vision of Santa than all of the movies out there about Santa not being real, including Miracle on 34th Street, The Santa Clause and Elf. By making movies that are about "proving Santa is real", we are in essence, saying that he is not, and kids get that.

And then there are songs like "I saw mommy kissing Santa Clause".

It's not like they're going to be airing these ads during your kid's favorite cartoons (because that's not their target demographic). If your kid is adult enough to enjoy TV made for grown-ups, then you're probably not shattering their hopes and dreams here.

December 21 2010 at 12:09 PM Report abuse rate up rate down Reply
1 reply to Justin's comment
ciaran

Maybe other people's kids shouldn't destroy what I can or can't watch.

December 21 2010 at 11:30 PM Report abuse rate up rate down Reply
Pablo

Way to ruin a kid's Christmas. If a kid who still believes watches this, then Apple's a real holiday spirit ruiner. This is terrbile.

December 21 2010 at 11:36 AM Report abuse rate up rate down Reply
James Raber

speaking solely as a parent of a 4 and 6 year old: any holiday ad that shows who santa really is, should not be aired. Why try and remove the mystery--no matter how heartwarming the commercial is.

December 21 2010 at 11:16 AM Report abuse rate up rate down Reply
2 replies to James Raber's comment
ciaran

Your kids are interested in purchasing Apple products with 2 year ATT contracts?

December 21 2010 at 11:29 PM Report abuse rate up rate down Reply
Shunnabunich

@ciaran: It bears mentioning that current-generation iPod touches have FaceTime as well.

December 22 2010 at 5:12 AM Report abuse rate up rate down Reply
Edsel

How long do we wait for someone to do a porn parody of Apple's ""Under the Covers" ad? You know this ad is just begging for an adult themed parody.

December 21 2010 at 10:55 AM Report abuse rate up rate down Reply
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