Apple releases new Santa-themed iPhone 4 ad
Apple has posted a new holiday-themed iPhone ad titled "Under the Covers." In the ad, a mom nestles with her young son in bed while he uses FaceTime on the iPhone 4 to video chat with Santa. The mom leaves the room and the son hides under the covers, still talking to Santa.
Cut to the mom entering a room where her husband is dressed up as the big red guy. The parents have apparently recreated Santa's workshop in the garage in order to fool the boy by using every bit of technology available to them. The ad features "The Christmas Song" by Nat King Cole.
It's a heart warming spot, but personally I was hoping Apple would release a holiday iPhone ad featuring Krampus, Santa's Alpine-European demonic sidekick. Oh well, there's always next year.
Share
Categories
Apple has posted a new holiday-themed iPhone ad titled "Under the Covers." In the ad, a mom nestles with her young son in bed while he...
Add a Comment
AT&T has 3G? Not in Eau Claire, WI. Promised "No later than 4th quarter 2008." When iPhone 4 came out. "Definitely by the end of the year." Podunk towns in Northwest WI have it. While we are still paying full price for low end data service.
Please, Santa, bring 3G to Eau Claire! I can't count on AT&T. What's that in my stocking? Oooh, 4G from Sprint and Verizon! And my contract is up too because I didn't take the iPhone 4 bait! Yeahhh!
Nauseating. Are Apple ads gonna be like Microsoft ads now?
December 22 2010 at 12:37 AM Report abuse Permalink rate up rate down ReplyIs it me or is that version of Nat "King" Cole's song really clear and well re-mastered? I wonder if there is a similar version available to purchase.
December 21 2010 at 2:51 PM Report abuse Permalink rate up rate down ReplyAh Facetime. It's like advertising a car that can go to the moon at the speed of light. But assumes that customers are suppose to know that it requires an optional motor than can achieve the speed of light to get there... at the speed of light.
I'm so tired of owning an iPhone and explaining to people why things work the way they work, and don't work the way they think they should.
Elaine Benes - "They shrink?"
I'm really disappointed there was an AT&T splash at the end. The list I sent to Santa this year had a Verizon iPhone on it.
December 21 2010 at 12:51 PM Report abuse Permalink rate up rate down ReplyWhat?? Santa's not real?!??!!?!??!?!?!!??1!?!/11?!11!?!/!!?!!?!!!!?!
December 21 2010 at 12:21 PM Report abuse Permalink rate up rate down ReplyTo those who say that this ad will destroy some kid's vision of Santa, I disagree, or at least say that it no more destroys a kid's vision of Santa than all of the movies out there about Santa not being real, including Miracle on 34th Street, The Santa Clause and Elf. By making movies that are about "proving Santa is real", we are in essence, saying that he is not, and kids get that.
And then there are songs like "I saw mommy kissing Santa Clause".
It's not like they're going to be airing these ads during your kid's favorite cartoons (because that's not their target demographic). If your kid is adult enough to enjoy TV made for grown-ups, then you're probably not shattering their hopes and dreams here.
Maybe other people's kids shouldn't destroy what I can or can't watch.
December 21 2010 at 11:30 PM Report abuse Permalink rate up rate down ReplyWay to ruin a kid's Christmas. If a kid who still believes watches this, then Apple's a real holiday spirit ruiner. This is terrbile.
December 21 2010 at 11:36 AM Report abuse Permalink rate up rate down Replyspeaking solely as a parent of a 4 and 6 year old: any holiday ad that shows who santa really is, should not be aired. Why try and remove the mystery--no matter how heartwarming the commercial is.
December 21 2010 at 11:16 AM Report abuse Permalink rate up rate down ReplyYour kids are interested in purchasing Apple products with 2 year ATT contracts?
December 21 2010 at 11:29 PM Report abuse Permalink rate up rate down Reply@ciaran: It bears mentioning that current-generation iPod touches have FaceTime as well.
December 22 2010 at 5:12 AM Report abuse Permalink rate up rate down ReplyHow long do we wait for someone to do a porn parody of Apple's ""Under the Covers" ad? You know this ad is just begging for an adult themed parody.
December 21 2010 at 10:55 AM Report abuse Permalink rate up rate down ReplyDeals of the Day
more deals- Refurb Mac Pro Xeon Quad-Core 2.8GHz Workstation for $1,150 + $38 s&h, more
- Used Apple iPad 32GB Wi-Fi Tablet for $200 + free shipping
- Apple iPod nano Multi-Touch 8GB MP3 Player for $100 + $8 s&h
- Cases for New iPad at HandHeldItems: Extra 20% off, $2 credit, from $3 + $3 s&h
- $15 Apple iTunes Gift Card for $8 for new Saveology customers
- Retro 80's Case for iPhone for $11 + $2 s&h
20 Comments