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Why Verizon needs a copy editor


Dig a bit deeper into Verizon's iPhone announcement and you see something that was overlooked from this morning's announcement -- namely a white iPhone. Apple has made it perfectly clear that the Holy Grail of iPhones won't be available until some time this spring. So, is this the real thing? Most likely not, I don't see anyone other than Apple announcing the white iPhone, and certainly not by burying it in a subsection of Verizon's site. Steve Jobs is most likely frothing at the mouth over this slip-up by Verizon -- but as of a little while later, it's fixed, so maybe nobody noticed.

That's not the only error Verizon's announcement had. There's no mention of CDMA at all -- the specs listed are GSM/EDGE. Maybe you have to roam onto AT&T to actually use the data plan. It's pretty much last summer's iPhone 4 announcement plopped onto a Verizon server. You'd think that with Verizon and Apple having this under wraps for the past two years, someone would have bothered coming up with a better site -- or at least making sure the AT&T-specific information was changed to Verizon. Or, better yet, hire a copy editor.

[Yes, we know we made an 'a/an' error in this post and a typo in a headline earlier, thanks to all you clever wags for pointing them out; they are fixed now. Of course we make mistakes too -- however our mistakes are not on the same scale as Verizon inadvertently advertising a color that isn't available, on a network they don't support. –Ed.]



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Dig a bit deeper into Verizon's iPhone announcement and you see something that was overlooked from this morning's announcement -- namely...
 

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IcyFog

I'm tired of reading improper and cumbersome English. That's old.

January 12 2011 at 11:54 AM Report abuse rate up rate down Reply
Mike

How on earth does a tech blog miss the fact that the "Specs" page is loaded and provided by Apple, not VZW?

Maybe Apple needs a copy editor?

http://www.apple.com/channel/iphone/iphone-4/verizon/specs.html

January 11 2011 at 9:53 PM Report abuse rate up rate down Reply
Roger Wilco

"...however our mistakes are not on the same scale as Verizon inadvertently advertising a color that isn't available, on a network they don't support."

It's not just a matter of the odd(?) grammatical error. How about TUAW announcing to the world that on another thread that on Verizon incoming calls go to voicemail if you're using data? [For anyone who hasn't read that thread yet, it's false.]

January 11 2011 at 5:32 PM Report abuse rate up rate down Reply
Sam Cornwell

that image is actually from an apple page that was iframed to the verizon site... so... apple needs a copy writer.

January 11 2011 at 4:50 PM Report abuse rate up rate down Reply
Dave

Reading lots of grammar-correction comments for a weblog gets old, and many of the commenters here have less-than-stellar English grammar skills.

Life is too short to worry that TUAW.com wrote "an" instead of "a."

January 11 2011 at 4:28 PM Report abuse rate up rate down Reply
Dave

"Mike, come on.

I could spend a week putting together a TUAW 'blooper reel'"


Mike, come on.

I could spend a week putting together a TUAW.com 'blooper reel.'

January 11 2011 at 4:20 PM Report abuse rate up rate down Reply
IcyFog

TUAW needs a copy editor, and more for reasons than just a misplaced or missing article.

January 11 2011 at 4:02 PM Report abuse rate up rate down Reply
crisss1205

Here is the link. Its on apples site.

http://www.apple.com/channel/iphone/iphone-4/verizon/

January 11 2011 at 4:00 PM Report abuse rate up rate down Reply
asdfer

Actually it was serverd from Apple server. Verizon was linking to the old copy that Apple had not updated.

January 11 2011 at 1:45 PM Report abuse rate up rate down Reply
mustangdco

Fixed.

January 11 2011 at 1:30 PM Report abuse rate up rate down Reply
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