Back to Mobile View

Skip to Content

TUAW Deals

AT&T rumored to rework texting plan to counter Verizon iPhone

AT&T may enjoy inviting Verizon iPhone owners to life in the slow lane, but the latest rumor out of GearLive suggests that AT&T may be modifying some of its pricing plans to entice customers to stick with the GSM iPhone. The leaked Best Buy screen grab suggests AT&T will drop several existing messaging plans and offer two plans that fit in with its K.I.S.S. (keep it simple silly) philosophy.

The lower priced plan will provide customers with 1000 text messages for $10 per month, while the upper tier plan will offer unlimited messaging for $20 per month ($30 on a family plan). The soon-to-be defunct plans include the Messaging 200, which included 200 messages for $5/monthly, and the Messaging 1500, which offered 1500 messages for $15 per month. These changes will reportedly take place starting January 23. Customers with these older plans will be grandfathered.

It is worthy to note that these changes may not be tied to the Verizon iPhone. Though these new messaging plans trump Verizon's current messaging plans, AT&T may be enacting them before announcing some new messaging phones or even in anticipation of the arrival of its three new Android handsets, which include the Motorola ATRIX 4G, HTC Inspire 4G and the Samsung Infuse 4G.

Plus, a small change amounting to $5 is not going to help a company retain many customers. AT&T may need to up the ante with the return of its unlimited data plan or free personal hotspot to keep unhappy iPhone customers from jumping ship.

[Via Gizmodo]

Categories

iPhone

AT&T may enjoy inviting Verizon iPhone owners to life in the slow lane, but the latest rumor out of GearLive suggests that AT&T may...