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Guardian iPhone app debuts, subscription available to UK customers

The Guardian has released a brand new version of its iPhone app on the App Store, this time featuring a subscription model for UK customers. Lots of publications have been trying to get Apple to approve a subscription model for apps, but The Guardian went ahead and did it themselves, offering up a six-month subscription to the content for £3, or a full year subscription for £4. The full app will still have content even without the subscription, but the subscription offers features like offline browsing and search, as well as some extra audio and video content.

Americans can still download and use the app for free, and while it has all of the subscription features unlocked, the app is populated with ads. Interesting model for The Guardian, but theirs is a big organization, and the app is probably just a line item somewhere in a gigantic budget. If the subscription model works well for them, it could influence both Apple and other publications in terms of how they appear on the App Store.

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The Guardian has released a brand new version of its iPhone app on the App Store, this time featuring a subscription model for UK...
 

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Tony Hackett

I'm in the UK, but I also have a US iTunes account, so I just grabbed the free US version.

January 20 2011 at 10:59 AM Report abuse rate up rate down Reply
1 reply to Tony Hackett's comment
glad

Bl**dy cheapskate!!!

January 20 2011 at 5:36 PM Report abuse rate up rate down Reply
clasqm

And if you are unfortunate enough to live in a country of which the name doesn't start with "United", then there is another option: Mobile Robot's "Guardian Reader". Free. Which just demonstrates that grabbing a CSS feed and displaying it is not THAT hard.

January 20 2011 at 7:04 AM Report abuse rate up rate down Reply
sunhilthedeal

"Interesting model for The Guardian, but theirs is a big organization, and the app is probably just a line item somewhere in a gigantic budget."

Uhhh...what? Just by way of comparison, the News Corporation (you know, owner of the Wall Street Journal, The Times of London, Sky, Fox, etc.) LOST more than 10x the money that the Guardian Group made (pre-tax) in their best FY (2008). I'd wager that the News Corp loss (3.4 billion) in 2009 is bigger than the best 10 years of profitability for the Guardian Group, combined. In the global scheme of things, the Guardian/Observer is a very small fry organisation. The Guardian is, however, very agressive in the monetisation of their content, constantly searching for ways to provide access to that content as widely as they can without resorting to paywalls, etc. Indeed, in the UK, they are seen as the counterpoint to the News Corporation's efforts to shepherd all content behind paywalls.

January 20 2011 at 5:50 AM Report abuse rate up rate down Reply
malcolm

The Guardian has a number of on-line access methods:
1. Completely free website. All of the content can be read via any browser.
2. Digital Edition. £99 per year. Exact reproduction of the print edition. Accessed via a normal web browser - is iPhone & iPad aware, so it adjusts its presentation accordingly.
3. iOS app £3.99 per year. Simple-to-use access to top stories plus other MM content.

I subscribe to the digital edition in place of the print edition - that comes in at about 20% of the (delivered) print price.

January 20 2011 at 5:49 AM Report abuse rate up rate down Reply
tparker227

Apple reaches beyond its limit, being sold out a million products. Gadgets like this include diff apps, voice calls, text messaging, etc. And Gaurdian is one of them who just released a new app in an iPhone. Hope you will feature more of the newest and popular games.

January 20 2011 at 5:35 AM Report abuse rate up rate down Reply
Gilles

@ iGlad

We'll be able to comment from our iPhone or iPod touch "in a few months" according to the help page inside the App.

January 19 2011 at 10:26 PM Report abuse rate up rate down Reply
3 replies to Gilles's comment
glad

`I just subscribed form manchester Uk so am i able to leave comments or do i need to use the website for that?

January 19 2011 at 10:06 PM Report abuse rate up rate down Reply
Gilles

I subscribed this afternoon from Canada.

January 19 2011 at 10:01 PM Report abuse rate up rate down Reply
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