How the iPad and iPhone shift reading habits
Read It Later is an Instapaper-style platform for saving and tracking various things to read online, and they recently released some interesting information about iPad and iPhone reading over on their blog. The line for when people save articles is pretty constant no matter what hour of the day you're talking about -- we're pretty often browsing for and discovering new things to read all of the time. But when you look at the graphs about when people retrieve those articles on their mobile devices, you see some interesting trends.
The iPhone graph, seen above, has lots of little peaks in it, but those peaks come at "in-between" times -- when we're eating some breakfast, traveling via commute or about to go to bed. That's fascinating -- according to this data, the iPhone is really a whitespace device, providing productivity when we don't have access to anything else. And the iPad graph is interesting as well -- as you can see on RiL's page, it sees most of its activity later in the evening, when we're on the couch just relaxing.
And there's one more little bit of interesting data -- users who own an iPad are apparently doing less reading on their computers during the day. In other words, they're saving articles specifically for iPad time, because apparently they prefer to do more reading on the iPad itself. Remember, these are brand new categories of devices, and it's really crazy to see how they're changing our habits so quickly.
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