Director DJ Caruso on using iPads to make I Am Number Four

But can you roll it up and put it in your back pocket?
;o)

Pocket Call Sheet is the only call sheet app which runs natively on
the iPad, iPhone and iPod Touch. I use it on every shoot.
http://itunes.apple.com/us/app/pocket-call-sheet/id371900568?mt=8

Sounds like the same things I do at my job.

As a brand new product I was not bothered by Apple's basic presentation. They had no idea how folks would use it and wanted to see what happened. They will likely never try to pick out of the vastness but rather provide for the moat basic uses 'in house' and let it go where the apps take it for the rest.

It is still a win for Apple cause the App Store gives them access to way more brains than they can afford to hire and the developers get access to the hardware, the OS, the sdk, payment processing and customer base for 30%, without a requirement that they charge anything (makin it sometimes 30% of nothing)

I had the same initial reaction that Caruso did. I knew the iPad would be useful but I had no idea how much so. I now use it 80% of the time, I never even open my laptop and have found the instant access to be fantastic.

The iPad has truly been a game changer for me and its hard to explain how useful it can be until you use one for a week or two.

" Originally, of course, it was just sold as a device to sit on the couch and consume media with (...)"

What? You're joking, right? I'm sure a TUAW writer would know better than to "of course" assume Apple's intended purpose of the iPad was for it to be a commercial break bird fling fest. Come on.

"Consuming media". Is that, like, when I eat a DVD? Come on, folks, "media" don't get "consumed" - when you read, watch, listen, etc... they're still there. That expression seriously needs to be purged from the English language.

I felt the iPad launch keynote was awful. It undermined what the device was. The brainless media then couldn't see beyond that spiel.

Perhaps it was the plan but it seems a strange plan. "yeah let's pretend it is a toy, then we will get abused by every media outlet for months and mocked by most everyone while secretly businesses despite us will figure out by themselves it is amazing"